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以"物有所值"为宗旨并研发出各种价廉物美商品的無印良品。是1980年由株式会社良品计划的母公司株式会社西友基于自身的开发经验，根据【无商标】的商品构思而诞生的。商品开发的本质是，以真正必要的方式制造生活中基本的并真正需要的产品。因此，無印良品重新选择了原材料，改善了生产工艺，并简化了包装。此方针符合时代的审美观，简约优美的商品广受喜爱。

無印良品的产品包括美味又有利于健康的食品、穿着舒适且得体的服装还有优先考虑使用性能的生活用品。为了研发日常生活中容易被忽视的基本用品而重新选择原材料。無印良品充分利用那些品质相差无几但却因外观不够美观而被舍弃的东西，比如工业用原材料，世界各地发现采购的原材料，廉价且货源充足的适时原材料等，制造价廉物美的商品。

無印良品对其产品的整个生产流程都进行彻底仔细的查验。仅保留必要的生产工序而省略了和产品本质无关的多余的加工流程（比如统一尺寸的分选和光泽加工），因此那些原本由于规格外尺寸或形状不佳等原因而被丢弃的原材料也能制造成产品。这才是充分利用原材料，降低产品成本的讲究实际的产品制造。

無印良品注重产品原有的颜色及形状，不做渲染和过度包装。多采用统一包装并使用通用容器。在生产简约产品的同时，还可以节省地球资源，减少垃圾排放。店铺陈列的所有無印良品产品的简约包装上仅仅印刷着成分等基本信息，并贴有标签而已。

To "value for money" as the purpose and develop a variety of cheap and good products without printing. It was born in 1980 by Xiyou, the parent company of liangpin project, based on its own development experience, according to the concept of "no trademark". The essence of commodity development is to produce the basic and really needed products in life in a really necessary way. Therefore, the raw materials of MUJI products are re selected, the production process is improved, and the packaging is simplified. This policy is in line with the aesthetic concept of the times, simple and beautiful goods are widely loved. MUJI's products include delicious and healthy food, comfortable and appropriate clothing, as well as life products with priority to use performance. In order to research and develop the basic products that are easy to be ignored in daily life, raw materials should be re selected. MUJI products make full use of the things with similar quality but abandoned due to the poor appearance, such as industrial raw materials, raw materials found and purchased around the world, cheap and timely raw materials with sufficient supply, etc., to produce cheap and beautiful products. MUJI products have a thorough and careful inspection of the whole production process of their products. Only necessary production processes are retained, and redundant processing processes (such as uniform size sorting and glossy processing) unrelated to the nature of the product are omitted. Therefore, raw materials that were originally discarded due to out of specification size or poor shape can also be manufactured into products. This is to make full use of raw materials and reduce the cost of products. MUJI products pay attention to the original color and shape of the product, do not do rendering and excessive packaging. Unified packaging and general containers are often used. While producing simple products, it can also save earth resources and reduce waste discharge. The simple packaging of all the MUJI products displayed in the shop is only printed with basic information such as ingredients and labeled.

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