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汇美集团旗下，互联网知名女装淘品牌，以文艺都市/潮流设计感为主的都市文艺潮牌女装品牌

初语，是广州初语服装设计有限公司（汇美集团旗下）的潮牌女装品牌。由独立设计师沈忆于2006年在厦门创立，2011年搬迁至广州，凭借“原创”精神和“艺术潮”的品牌风格迅速成为了互联网女装淘品牌。初语坚持“艺术潮”的品牌理念，以艺术文化作为关注的核心，倡导追求真实的自己，让服装成为内心的表达。

广州市汇美时尚集团股份有限公司由集团董事长方建华在1998年创立，是一家根植于互联网，提供个性化服饰设计、销售与品牌运作为一体的时尚品牌集团，目前旗下收纳着茵曼、初语、生活在左等11个个性鲜明的品牌。 2015年3月11日，国内上市服装企业搜于特服装股份有限公司（以下简称“搜于特”）向互联网服装集团广州市汇美时尚集团股份有限公司战略投资3.24亿人民币元。

Under Huimei group, it is a famous women's fashion brand on the Internet, and the city's literature and art fashion brand with literature and Art City / fashion design sense as its main initial language. It is the fashion brand of Guangzhou Chuyu Clothing Design Co., Ltd. (under Huimei group). Founded by independent designer Shen Yi in Xiamen in 2006 and moved to Guangzhou in 2011, it has rapidly become an Internet women's fashion brand with its "original" spirit and "art trend" brand style. The beginning language adheres to the brand concept of "art trend", takes art and culture as the core of concern, advocates the pursuit of true self, and makes clothing become the expression of the heart. Founded in 1998 by Fang Jianhua, chairman of the group, Guangzhou Huimei Fashion Group Co., Ltd. is a fashion brand group rooted in the Internet, which provides personalized clothing design, sales and brand operation as a whole. At present, it has 11 distinctive brands, including Inman, Chu Yu, and living on the left. On March 11, 2015, soyute Clothing Co., Ltd. (hereinafter referred to as "soyute"), a domestic listed clothing enterprise, made a strategic investment of 324 million yuan to Guangzhou Huimei Fashion Group Co., Ltd., an Internet clothing group.

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