ROTEL品牌怎么样申请店铺

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ROTEL在功放机行业中的票数：728 更新时间：2026-02-01

ROTEL是哪个国家的品牌？「ROTEL」是珠海保税区洛得电子有限公司旗下著名品牌。该品牌发源于日本，由创始人PETER * KAO在1957年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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始创于1957年的家族企业，在量产前费尽心思制作、测试和听音每一个新产品，设计、研发和生产音视频产品的经验成为音频领域的佼佼者

ROTEL的起源（最初叫ROLAND）可以追溯到上世纪50年代初经销美国Sylvania电视机开始，那时候还没有日本索尼、松下、东芝和其他品牌生产的电视机。因为日本的交流电压和美国的不一样，所以不仅要代理销售，还授权要把Sylvania产品的交流电压按当地要求进行调整。因此工程部成为我们早期努力的目标。

到1961年，我们退出电视业务，重组成为享誉全球的高品质音频产品制造商。在上世纪60年代期间，音频产品OEM的设计和生产成为我们的中流砥柱。然而，我们不断加大自己品牌自家设计和营销的力度。显著的例子是在1973年，我们推出的RX-402接收器得到消费者报告“Best Buy”的热烈好评和大力赞誉。但消费者报告可能并不知道，得到亚军和季军的两个产品虽然它们在不同的品牌下销售，但都出自我们ROTEL！

在这期间，我们的战略方向受到多方面力量的影响，明显的是70年代后期立体声市场的激烈竞争，导致销售上只注重功能特色而不重音质的趋势。很快，这演变为一场虚假成分太多的市场大战。很多厂商的销售不是基于音质上真正的性能提升，只是通过虚假的测量或荧光柱状图显示产品的额定功率。我们却背道而驰，且义无反顾。1979年，我们经过慎重考虑，决定重拾我们的使命。不是只追逐“特色”，我们更专注于设计强调音乐准备性、制造品质上乘和价格亲民的音频产品。经过我们在远东地区大量生产高品质音频产品的经验，总结出了这个坚持基本原则的产品计划。许多应用了这个产品计划、超过30年的产品仍延用至今！

Founded in 1957, the family business took pains to make, test and listen to every new product before mass production. The experience of designing, developing and producing audio and video products has become the leader in audio field. The origin of rotel (originally called Roland) can be traced back to the early 1950s when it was sold to Sylvania TV sets in the United States. At that time, there were no Japanese Sony, Panasonic, Toshiba and other products Brand TV set. Because the AC voltage in Japan is different from that in the United States, it is not only necessary to sell as an agent, but also authorized to adjust the AC voltage of Sylvania products according to local requirements. So the engineering department became the goal of our early efforts. By 1961, we were out of the TV business and reorganized into a world-renowned manufacturer of high-quality audio products. In the 1960s, the design and production of audio product OEM became our mainstay. However, we continue to increase our own brand design and marketing efforts. The remarkable example is that in 1973, our rx-402 receiver was warmly praised and highly praised by the consumer report "best buy". But the consumer report may not know that the two products that have won the second place and the third place, although they are sold under different brands, are all from our rotel! During this period, our strategic direction was influenced by many forces. Obviously, the fierce competition in the stereo market in the late 1970s led to the trend of focusing only on functional features rather than sound quality. Soon, it turned into a market war with too many false elements. Many manufacturers' sales are not based on the real performance improvement of sound quality, but on the false measurement or fluorescent histogram to display the rated power of products. But we went the other way, and we didn't look back. In 1979, after careful consideration, we decided to resume our mission. Instead of pursuing "features", we are more focused on designing audio products that emphasize music preparation, high quality and people-friendly price. Based on our experience in mass production of high quality audio products in the Far East, this product plan adhering to the basic principles is summed up. Many of the products that have applied this product plan for more than 30 years are still in use today!

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