雅士EMINENT品牌怎么样 申请店铺

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创立于1979年台湾，国际知名箱包品牌，以制造专业旅行箱起家，专业从事旅行箱/包/袋及休闲用品设计、制造及销售的公司

雅士Eminent创立于1979年，总公司万国通路股份有限公司（2004年上市）位于台湾台南市，至今已经发展成为世界较大的PC、ABS、PP、尼龙、聚酯类的旅行箱、包、袋及休闲用品之专业设计、制造及销售公司。年产量达600万只提箱，90%出口欧美日等发达国家。两岸三地的三家工厂共计员工逾5000名。

以制造专业旅行箱起家的万国通路与eminent雅士，早在三十年前，就已经用自创品牌EMINENT（雅士）营销世界，并将台湾人的名声逐渐传遍全球五大洲八十多个国家。此外，万国通路的代工设计品牌(ODM)的旅行箱更是其它世界大品牌的爱，日本的DUNLOP、意大利的BENETTON、法国的DELSEY、甚至美国的Samsonite，都是万国通路的客户。若依产量来说，全球每年有六百万个旅行箱出自万国，产量全球数一数二。一九八0 年代初期，接下日本百货通路业者协和株式会社（KYOWA）的订单是万国进军国际的转折点。创办人谢明振董事长为了稳住协和这个难得客户，除了投资设备并强化流程管理，后来才渐渐获得协和的信任。

一九九四年，谢董事长挟着在日本锐不可挡的气势，长驱直入欧洲。“当时连找个代理商都没人愿意！”谢董事长说，为了在欧洲立稳脚步，他深知在当地找代理商，“以夷制夷”的策略势在必行，因此在整个欧洲景气萧条的时候，于英国购买一笔占地一万三千平方米的仓库作为据点；而为了吸引代理商与万国合作，甚至将股份分给代理商，并以EMINENT 为名成立公司，打着英国人经营，英国人的公司为旗帜，淡化当地消费者对有色人种东方产品的岐见，并由品牌概念较弱的乡村经营起，亦步亦趋地蔓延到整个英国。凭着既有的优良质量，加上越发强势的品牌知名度与品牌忠诚度，EMINENT 在欧洲简直无往不利。其中，在全欧拥有近两百家百货公司通路的Kaufhof（K.F.），成为EMINENT全球较大的代理商，进而将整个商品铺陈在全欧的K.F.体系据点，一路由德国挺进了东欧，K.F.更在许多据点将其它品牌撤柜，独卖EMINENT。

Founded in 1979 in Taiwan, it is an international well-known brand of luggage, starting with the manufacture of professional suitcases, and specializing in the design, manufacturing and sales of suitcases / bags / bags and leisure products. Yash eminent, the company's head office, wanguotong Co., Ltd. (listed in 2004), is located in Tainan, Taiwan, and has developed into the world's largest PC, ABS, PP, nylon, polyester category Our company specializes in the design, manufacture and sales of suitcases, bags and leisure products. The annual output reaches 6 million suitcases, 90% of which are exported to developed countries such as Europe, America and Japan. There are more than 5000 employees in three factories across the Straits. As early as 30 years ago, wanguotong road and eminent Yashi, which started with the manufacture of professional suitcases, used their own brand eminent to market the world, and gradually spread the reputation of Taiwanese to more than 80 countries on five continents. In addition, ODM's suitcase is the love of other world famous brands. Dunlop in Japan, Benetton in Italy, Delsey in France and Samsonite in the United States are all customers of ODM. In terms of production, there are six million suitcases from all over the world every year, and the output is the highest in the world. In the early 1980s, it was a turning point for all countries to enter the world to receive orders from Kyowa, a Japanese department store operator. In order to stabilize the rare customer, chairman Xie Mingzhen, the founder, in addition to investing in equipment and strengthening process management, gradually gained the trust of Xiehe. In 1994, chairman Xie drove into Europe with an unstoppable momentum in Japan. "Nobody even wanted to find an agent!" Chairman Xie said that in order to establish a firm foothold in Europe, he knew that it was imperative to find agents in Europe and "control foreigners with foreigners". Therefore, in the depression of Europe, he bought a warehouse covering an area of 13000M2 in the UK as a base. In order to attract agents to cooperate with the rest of the world, he even divided the shares to agents and set up the company in the name of eminent, Under the banner of British management and British companies, local consumers' opinions on colored Oriental products are diluted, and the rural management with weak brand concept is gradually spreading to the whole UK. With the existing excellent quality, coupled with more and more strong brand awareness and brand loyalty, eminent is absolutely invincible in Europe. Among them, kaufhof (K.F.), which has nearly 200 department store channels in Europe, has become a larger global agent of eminent, thus spreading the whole product in the K.F. system stronghold of Europe. First, Germany has advanced into Eastern Europe, and K.F. has withdrawn other brands from many strongholds and sold eminent alone.

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