弘道书店品牌怎么样 申请店铺

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弘道始建于1993年，是一家以书业经营为主，并不断向教育培训、出版策划等相关产业拓展的现代企业。目前旗下拥有湖南弘道文化传播有限公司、广州弘道图书有限公司、梯田教育管理咨询有限公司等几家分公司。弘道立足湖南、广东两省，面向全国走向世界。

弘道经过十余年的发展，现有员工600余人，年销售额2亿元，业务覆盖图书批零售批发、图书馆配、电子商务、出版策划、教育培训等多个领域，已初步形成了较为完整的文化教育产业链；在业界也享有较高的知名度和美誉度。

作为一家民营品牌企业，弘道在注重品牌建设和管理提升的同时，凭借其资源整合能力、对市场的敏锐度、及时响应的采购配送能力、优质的图书品种结构，不断创新发展，在湖湘文化市场逐步拥有较大的市场影响力。弘道书店以其“连锁而不复制”的经营特色受到业界和读者的广泛关注；公司与国内近千家图书供应商建立了稳定的合作关系，以大型图书配送中心 为依托，目前已在湖南、广东等省份开办了理念统一又各具特色的连锁书店60余家，经营面积达2万多平方米，并在中南、华南拥有稳定的合作销售网点1000余个，年周转图书品种超过20万。 同时是国内公共图书馆、高校图书馆、高校教材的主要供应商和服务商。2008年筹办的ANI图书网上线图书品种达二十几万，是目前中南区较大的网上书店；此外弘道文化在手机移动互联网领域也进行了积极的尝试，弘道手机报在推介出版物及文化资讯方面初见成效。

打造一个优良的管理团队，进一步完善公司的现代法人治理结构，寻求和资本结合机会，是未来几年弘道要做的重要的事情。未来五年，弘道文化将以开发人力资源为根本，运用信息物流现代化手段，努力发展成为中南地区强势的图书营销企业，同时开展相关多元化经营，在出版策划、电子商务、教育等相关领域拓展。

Hongdao, founded in 1993, is a modern enterprise mainly engaged in book business, and constantly expanding to education, training, publishing planning and other related industries. At present, it has several branches, such as Hunan Hongdao Culture Communication Co., Ltd., Guangzhou Hongdao books Co., Ltd., terraced field Education Management Consulting Co., Ltd. Hongdao is based on Hunan and Guangdong provinces, facing the whole country and going to the world. After more than ten years of development, Hongdao has more than 600 employees and annual sales of 200 million yuan. Its business covers book wholesale, library distribution, e-commerce, publishing planning, education and training and other fields. It has initially formed a relatively complete cultural and education industry chain. It also enjoys a high reputation in the industry. As a private brand enterprise, Hongdao, while focusing on brand building and management improvement, has gradually gained greater market influence in the Huxiang cultural market by virtue of its ability of resource integration, market sensitivity, timely response to purchasing and distribution, high-quality book variety structure and continuous innovation and development. Hongdao bookstore is widely concerned by the industry and readers because of its "chain but not copy" business characteristics. The company has established stable cooperative relations with nearly 1000 domestic book suppliers, relying on large-scale book distribution centers. At present, it has opened more than 60 chain bookstores with unified ideas and different characteristics in Hunan, Guangdong and other provinces, with a business area of more than 20000 square meters, and is in the middle of the world South China and South China have more than 1000 stable cooperative sales outlets, with an annual turnover of more than 200000 books. At the same time, it is the main supplier and service provider of domestic public library, University Library and university teaching materials. In 2008, the number of ani Books Online was more than 200000, which is the largest online bookstore in central and southern China. In addition, Hongdao culture has also made a positive attempt in the field of mobile Internet, and Hongdao mobile newspaper has achieved initial results in promoting publications and cultural information. To build an excellent management team, further improve the company's modern corporate governance structure, and seek opportunities to integrate with capital are important things to be done in the next few years. In the next five years, Hongdao culture will develop into a strong book marketing enterprise in central and South China with the development of human resources as the foundation and the use of modern means of information logistics. Meanwhile, it will carry out related diversified operation and expand in publishing planning, e-commerce, education and other related fields.

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