Minifood is a Korean fashion and leisure department store brand. Since its establishment, it has always adhered to the life philosophy of "simplicity, nature and texture" and the brand idea of "returning to nature and restoring the essence of products". It has won the favor and popularity of consumers with the core advantages of a batch of cool new products every seven days, taking a low-cost and cutting-edge route and positioning the fast fashion and leisure department store chain In the front market of fashion consumption, the trend of "consumption of life quality products" has been blowing. In 2013, minifood shangyoufan products began to enter China, making a comprehensive layout of the fashion and leisure department store market in China. At present, there are hundreds of minicloud shangyoufan stores in Asia, with an average of 20-30 stores per month. Minifood has always advocated the concept of high-quality life, and adheres to the brand spirit of "respecting consumers", and is committed to providing consumers with real "high-quality, creative and low-cost" products. Minifood's products are simple, natural, high quality and keep up with the global fashion trend. Most of the products are priced between 10-30 yuan, which are deeply loved by the white-collar workers, petty bourgeoisie and other mainstream consumers from 18 to 35 years old. At the same time, minifood has created a new collection store of fashion, leisure and lifestyle. Together with catering, fast fashion clothing and entertainment, minifood has become the main store of department stores and shopping centers. While realizing the "fast fashion" consumption idea of high-quality life department stores, minifood focuses on creating a new fashion, leisure and shopping atmosphere so that customers can experience happy, fashionable and healthy life in consumption Way of life. Minifood shangyoufan always takes optimizing commodity structure and commodity management as the first condition, and insists on selecting appropriate high-quality materials from all over the world, of which more than 80% are from Japan, South Korea, Singapore, Malaysia and China. While adhering to high-quality products and fashion creativity, minifood also attaches great importance to customer shopping experience, and is committed to creating a high-quality service culture. Most of the stores around the world choose the bustling popular business circle, and strive to create a leisure department store brand close to the people's livelihood and sometimes fashionable, so as to bring more and better shopping experience for consumers and make minifood fashionable The brand tonality of leisure, fashion, value-added, high-quality and creative products is perfectly reflected in the experience level.
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