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MINIGOOD尚优凡品是韩国时尚休闲百货品牌，自创建之初，便一直奉行“简约、自然、富质感”的生活哲学和“回归自然，还原产品本质”的品牌主张，以每七天上一批炫酷新款、走低价新锐路线、定位快时尚休闲百货连锁的品牌核心优势赢得消费者们的亲赖和热捧，在时尚消费前沿市场先后刮起“生活优品消费”之风。2013年，MINIGOOD尚优凡品开始进驻中国，全面布局在华时尚休闲百货市场。目前，MINIGOOD尚优凡品在亚洲地区正式营业的店铺达数百家，平均每月开店20-30家。

MINIGOOD尚优凡品一直倡导优质生活理念，并秉承“尊重消费者”的品牌精神，致力于为消费者提供真正"优质、创意、低价"的产品。MINIGOOD尚优凡品的产品简约自然，品质优良且紧跟全球时尚潮流，产品价格大部分在10-30元间，深受18到35岁的白领、小资等主流消费人群的喜爱。

MINIGOOD尚优凡品同时开创了新型的时尚休闲生活方式集合店，与餐饮、快时尚服饰、娱乐共同成为百货公司和购物中心的主力店铺，并在实现优质生活百货的"快时尚"消费主张的同时，着力于营造全新的时尚休闲购物氛围，让顾客在消费中体验快乐、时尚、健康的生活方式。

MINIGOOD尚优凡品始终将优化商品结构和商品管理列为首要条件，坚持从世界各地选取合适的优质素材，其中超过80％的产品源于日本、韩国、新加坡、马来西亚及中国等地。在坚持优质产品和时尚创意的同时，MINIGOOD尚优凡品也极其注重顾客购物体验，致力于优质服务文化的打造MINIGOOD尚优凡品在全球的店面大多选取繁华人气商圈，全力打造一个贴近民生并具有时尚调性的休闲百货品牌，为消费者带来更多更好的购物体验，将MINIGOOD尚优凡品休闲、时尚、超值、优质、创意的品牌调性在体验层面完美体现。

Minifood is a Korean fashion and leisure department store brand. Since its establishment, it has always adhered to the life philosophy of "simplicity, nature and texture" and the brand idea of "returning to nature and restoring the essence of products". It has won the favor and popularity of consumers with the core advantages of a batch of cool new products every seven days, taking a low-cost and cutting-edge route and positioning the fast fashion and leisure department store chain In the front market of fashion consumption, the trend of "consumption of life quality products" has been blowing. In 2013, minifood shangyoufan products began to enter China, making a comprehensive layout of the fashion and leisure department store market in China. At present, there are hundreds of minicloud shangyoufan stores in Asia, with an average of 20-30 stores per month. Minifood has always advocated the concept of high-quality life, and adheres to the brand spirit of "respecting consumers", and is committed to providing consumers with real "high-quality, creative and low-cost" products. Minifood's products are simple, natural, high quality and keep up with the global fashion trend. Most of the products are priced between 10-30 yuan, which are deeply loved by the white-collar workers, petty bourgeoisie and other mainstream consumers from 18 to 35 years old. At the same time, minifood has created a new collection store of fashion, leisure and lifestyle. Together with catering, fast fashion clothing and entertainment, minifood has become the main store of department stores and shopping centers. While realizing the "fast fashion" consumption idea of high-quality life department stores, minifood focuses on creating a new fashion, leisure and shopping atmosphere so that customers can experience happy, fashionable and healthy life in consumption Way of life. Minifood shangyoufan always takes optimizing commodity structure and commodity management as the first condition, and insists on selecting appropriate high-quality materials from all over the world, of which more than 80% are from Japan, South Korea, Singapore, Malaysia and China. While adhering to high-quality products and fashion creativity, minifood also attaches great importance to customer shopping experience, and is committed to creating a high-quality service culture. Most of the stores around the world choose the bustling popular business circle, and strive to create a leisure department store brand close to the people's livelihood and sometimes fashionable, so as to bring more and better shopping experience for consumers and make minifood fashionable The brand tonality of leisure, fashion, value-added, high-quality and creative products is perfectly reflected in the experience level.

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