盘飧市品牌怎么样 申请店铺

四川，物华天宝，人杰地灵。名满天下的川菜，便发祥于四川这片沃土。食之于四川，又当首推历史名城成都。有着3000余年悠久历史的“美食之都”成都，遍布其大街小巷的名店、名食、名吃。则汇集了川菜的精粹。“美酒成都堪送老”；“万里桥边多酒家”；“珍盘忆少城”（“少城”和“锦城”、“芙蓉城”一样，均乃成都之别称），从唐代的李白、杜甫、李商隐、张籍、宋代的苏东坡、陆游等诗人的诗句中都可以看出，早在唐宋时代，成都的美食佳肴已是脍炙人口，闻名遐迩了。

川菜是中国“四大菜系”之一，是巴蜀文化的重要组成部分之一。从商周时期开始，在漫长的历史进程中，川菜经过了由简到繁，由粗到精，味别多样的演变，到今已成为驰名中外的著名菜系，享有“食在中国，味在四川”的美称。川菜味型之多、调制之妙、菜式之繁，堪称中外菜肴之首。“一菜一格、百菜百味”，是中外食客对川菜特点的高度概括。

以“中国西部餐饮业首强企业”、“四川省最大规模最佳效益餐饮企业”、四川省成都市饮食（集团）公司旗下的“龙抄手”、“陈麻婆豆腐”等为代表的50余家“中华老字号”名店，林林总总，散落在成都的大街小巷；近百家加盟店，遍布四海五洲。百年老店，英姿勃发；终日顾客盈门，车水马龙。我公司共拥有23个“中华老字号”餐饮品牌。其中“龙抄手”、“陈麻婆豆腐”等多个品牌，荣登2006年“中国餐饮100强品牌榜”（中华人民共和国商务部评定），仅2005年，本公司总销售额即今4亿元；仅“龙抄手”春熙路店2005年总销售额即超过4000万元。

我公司是目前我国拥有“国际中餐烹饪大师”、“中国烹饪大师”、“川菜烹饪大师”人数最多、烹饪技术力量最雄厚的餐饮企业，拥有上千名川菜烹饪师；拥有高、中级经济师、会计师和高中级专业教师近200名。我公司拥有两所烹饪学校、一个占地80余亩的“川菜产业园”、一家职业资格鉴定所和一家创刊于1996年、在业内很有影响力的时尚生活杂志《川菜天地》。另外，还拥有“中国名菜”、“中国名点”共27种，并成功将“龙抄手”、“陈麻婆豆腐”、“赖汤圆”、“钟水饺”、“樟茶鸭”等30余种川菜名食、风味小吃、调辅原料、速冻食品转化为工业化生产、创建了“赖汤圆食品厂”、“樟茶鸭食品厂”、“香风味食品厂”和稳固发展的种养殖基地，年产值达数千万元，产品畅销国内外。

我公司有着50多年的辉煌创业史。邓小平、江泽民、杨尚昆、李鹏、朱镕基、万里等一大批老一辈无产阶级革命家、党和国家领导人以及尼克松、西哈努克等许过国外元首，都曾品尝过我公司烹饪大师烹饪的菜品。早在上世纪80年代初，本公司便陆续派出300多名德艺双馨的川菜厨师，远赴美国、日本、澳大利亚、圭亚那、泰国等国传播川菜文化和烹饪技艺；近年来先后向北京钓鱼台、人民大会堂和北京的长城饭店以及上海、天津、成都、杭州、广州、深圳、哈尔滨、海口等城市的五星级涉外饭店派出整套川菜厨师队伍，硕果累累，传为佳话。

为保护非物质文化遗产的精髓，弘扬源远流长的川菜文化，现根据中华人民共和国国务院令第485号《商业特许经营管理条例》和《中国人民共和国商务部2007年第15号令》的要求，我公司已于2007年11月通过了中国人民共和国商务部《商业特许经营管理系统》登记备案（登录号为：5101000002）。我公司从而成为唯一有权在全国范围内开展龙抄手、钟水饺、陈麻婆豆腐、赖汤圆、荣乐园、夫妻肺片、盘飧市、成都小吃城、市美轩、竟成园、带江草堂（邹鲢鱼）、粤香村、耗子洞鸭店、竹林小餐、珍珠圆子、利宾宴、芙蓉餐厅、谭豆花、少城小餐、师友面、耀华餐厅、郭汤圆、成都餐厅共23个“中华老字号”餐饮特许经营业务的企业。我公司面向全国和国外开展“中华老字号”餐饮品牌特许经营业务的消息发布后，在国内外和业内立即引起强烈反响，来电垂询和来成都造访的各地投资商络绎不绝。

百年悠久历史的深沉积淀，形成独一无二、有口皆碑的知名度。“中华老字号”的唯一性和不可替代性，是特许经营店成功的先机，成熟的厨师培训机制和科学的管理体系是特许经营店成功的保障。机不可失，失不再来。挚诚欢迎我国各地和外国有投资川菜和成都小吃产业意向的朋友光临本公司！
老卤飘香：“盘飧市”

“诗圣”杜甫在《客至》一诗里就真实的描绘出一千二百多年前，成都人朋友往来，宾主悠闲自得的画卷。同时，也勾画出成都人“尚滋味”的饮食习俗。看来，成都人好休闲，的确还有点历史呢。诗人在诗中写道：

舍南舍北皆春水，但见群鸥日日来。

花径不曾缘客扫，蓬门今始为君开。

盘飧市远无兼味，樽酒家贫只旧醅。

肯与邻翁相对饮，隔篱呼取尽馀杯。

在20世纪30年代，牟茂林、杨汉江、冷远举三个有点文化的人在一起合议：做饮食生意，就要迎合成都人的消费习俗。他们一致认为：用鸡翅、鸡爪、鸭翅、鹅掌、鹅翅及鸡、鸭、鹅的胗、肝等小货制成卤制品，一定会赢的顾客。于是，他们三人于1925年，创办了不起眼的蓬门小店，直接从杜甫《客至》诗中截句做店名“盘飧市”，店址就设在现今成都的华兴正街。

“盘飧市”的招牌雅致，店名取自杜甫诗《客至》。“盘飧市远无兼味，樽酒家贫只旧醅”，直接从杜诗中截句做店名，便凭添了几分神韵。读过《客至》同时又光顾过“盘飧市”的人，都能感觉这“盘飧市”不仅就餐环境的雅致古朴，其菜品也与店名非常吻合，名目繁多的腌卤，本身就是老杜当年想得而不可得的美妙“兼味”，而且十分贴近普通百姓的饮食情趣。当时，如此从古诗中截句作为店招，在成都餐饮业实属罕见，一时间成为街市巷里和文人墨客的美谈。很多食客都先是问其招牌后，再到店里品尝各种卤制品才知其确实是有滋有味的。加之店堂紧邻成都锦江剧场，喜欢看川戏的中上层妇女几乎都是“盘飧市”的常客，这类顾客多为好食客，无形中为该店做了宣传，因此“盘飧市”一开业生意便十分兴隆。“盘飧市”很快成了成都地区以腌卤品闻名的著名餐馆。

“盘飧市”的腌卤制食品，用料精，讲究火候，卤好的小货都糯软适口，出售时又刷上香油，色相味都比一般的“烧腊摊子”高出几多品味，深受食客青睐。几乎每天全是顾客盈门。以后，该店为了扩大销售，在经营卤制品的同时，又推出“卤肉夹锅魁”。此品外酥内软、卤汁爽口、香味浓郁。吃上两个即可饱肚又享口福，且价格便宜，方便实惠，让食客大快朵颐。“卤肉夹锅魁”这一食品，不过是普通老百姓喜爱，也受到了达官显贵的欢迎。据说在军阀混战时期，川军第七市师长陈国栋。最喜欢吃的食品之一，就是“盘飧市”的“卤肉夹锅魁”。他经常派勤务兵专程到“盘飧市”趁热买来，然后跑步回府，供他食用。时常还以此品招待客人。

从20世纪30年代以后，乃至当今的成都人，买上“盘飧市”的一些有滋有味卤制食品品尝，都是十分惬意的事。遇踏青时节，或逢年过节，“盘飧市”门前更是排起长队，购买该店的腌卤制品。“盘飧市”历经数代经营者，特别是经过现代经营者的辛勤努力，生意蒸蒸日上，“卤肉夹锅魁”于1992年在成都美食节上被成都市政府授予“成都名小吃”称号，并在许多美食活动中多次获奖，“盘飧市”1995年被国内贸易部授予“中国老字号”称号。

如今“盘飧市”，不再是从前的蓬门小店。在成都华兴正街的昔日老店，已是一栋三层楼房、营业面积达3000余平方米的大型中餐厅餐厅，其装修古朴典雅，又不失现代气派，有大厅、包间及外卖窗口。最近，又在兴隆路开设了分店，新店除保持经营传统小货卤品外，还增添了猪头、猪尾、猪舌、猪脚、猪肘及全鸭、全鸡等卤品，还增添了川味酸菜鱼火锅和各种川菜风味炒菜、成都小吃，形成了以卤货为龙头，具有餐饮综合经营能力的专业餐厅。

在餐饮市场的激烈竞争中，“盘飧市”不再单守卤菜，而是拓展小吃经营。“盘飧市”在继承传统卤菜经营的基础上，又增添了川菜筵席，成都风味小吃经营。最吸引过往行人的，不仅仅是味道鲜美，价格低廉的佳肴，更有那“小小锅魁团川人乡愁情绪，圆圆薄饼映天府千里春色”的对联等体现川菜文化的辞赋，那饮食中有文化，文化中有饮食的底蕴。 

Sichuan, a land of plenty, a land of outstanding people. Sichuan cuisine, which is famous all over the world, originated in this fertile land of Sichuan. Food in Sichuan should be the first historical city Chengdu. Chengdu, the "city of gastronomy" with a long history of more than 3000 years, is full of famous shops, famous food and famous food in its streets. The essence of Sichuan cuisine. "Good wine can send the old to Chengdu"; "there are many restaurants beside wanliqiao"; "memory of the little city in zhenpan" ("little city" is another name of Chengdu like "Jincheng" and "Furong city"). From the poems of Li Bai, Du Fu, Li Shangyin, Zhang Ji of Tang Dynasty, Su Dongpo of Song Dynasty, Lu You and other poets, we can see that as early as Tang and Song Dynasty, Chengdu's delicacies have become popular and well-known Well known. Sichuan cuisine is one of the "four major cuisines" in China and an important part of Bashu culture. Since the Shang and Zhou dynasties, in the long historical process, Sichuan cuisine has evolved from simple to complex, from coarse to fine, with various flavors. Now it has become a famous Chinese and foreign cuisine, enjoying the reputation of "eating in China, taste in Sichuan". Sichuan cuisine is the first of Chinese and foreign cuisines for its many flavors, wonderful modulation and complexity. "One dish, one style, one hundred dishes and one hundred flavors" is a high generalization of the characteristics of Sichuan cuisine by Chinese and foreign diners. More than 50 famous stores of "Chinese time-honored brand" represented by "the first strong enterprise in catering industry in Western China", "the largest and most effective catering enterprise in Sichuan Province", and "longzhushou" and "ChenMapo tofu" under Chengdu catering (Group) Company in Sichuan Province, are scattered in the streets and lanes of Chengdu; nearly 100 franchised stores are spread all over the world and five continents. A hundred years old shop is full of customers all day long. Our company has 23 "Chinese time-honored brand" catering brands. Among them, many brands, such as "longzhuo" and "Chen Mapo Tofu", were listed in the "top 100 brands of Chinese catering" (evaluated by the Ministry of Commerce of the people's Republic of China). In 2005 alone, the total sales of the company reached 400 million yuan; in 2005 alone, the total sales of Chunxi Road store of "longzhuo" exceeded 40 million yuan. Our company is a catering enterprise with the largest number of "international Chinese cooking masters", "Chinese cooking masters" and "Sichuan cuisine cooking masters" and the most powerful cooking technology in China, with thousands of Sichuan cuisine cooks, and nearly 200 senior and intermediate economists, accountants and high school professional teachers. Our company has two cooking schools, a "Sichuan cuisine Industrial Park" covering an area of more than 80 mu, a professional qualification Institute and a fashion life magazine "Sichuan cuisine world", which was founded in 1996 and has great influence in the industry. In addition, it has 27 kinds of "Chinese famous dishes" and "Chinese famous points", and has successfully transformed more than 30 kinds of Sichuan famous food, flavor snacks, blending auxiliary raw materials and frozen food, such as "longzhushou", "ChenMapo tofu", "laitangyuan", "zhongshuijiao", "Zhangcha duck", into industrial production, and established "laitangyuan food factory", "Zhangcha duck food factory", "fragrant food factory" The plant "and the stable development of the breeding base, the annual output value of tens of millions of yuan, the products sell well at home and abroad. Our company has more than 50 years of brilliant entrepreneurial history. Deng Xiaoping, Jiang Zemin, Yang Shangkun, Li Peng, Zhu Rongji, Wanli and many other senior proletarian revolutionaries, party and state leaders, Nixon, Sihanouk and other foreign heads of state have all tasted the dishes cooked by our company's culinary masters. As early as the early 1980s, the company has successively sent more than 300 Sichuan cooks of both virtue and art to the United States, Japan, Australia, Guyana, Thailand and other countries to spread Sichuan cuisine culture and cooking skills; in recent years, it has successively sent to Diaoyutai in Beijing, the Great Hall of the people, the Great Wall Hotel in Beijing, Shanghai, Tianjin, Chengdu, Hangzhou, Guangzhou, Shenzhen, Harbin, Haikou, etc The city's five-star foreign-related hotel has sent a whole team of Sichuan cuisine chefs, who have made great achievements and spread good stories. In order to protect the essence of intangible cultural heritage and promote the long-standing Sichuan cuisine culture, our company has passed the registration and filing of the commercial franchise management system of the Ministry of Commerce of the people's Republic of China in November 2007 in accordance with the requirements of the regulations on the administration of commercial franchise (Order No. 485 of the State Council of the people's Republic of China) and the order No. 15 of the Ministry of Commerce of the people's Republic of China (Order No. 15 of 2007) (login No.: 51010000002). Our company thus becomes the only one with the right to carry out nationwide longzhushou, zhongshuijiao, ChenMapo tofu, Lai Tangyuan, Rongyuan, husband and wife lung slice, pangtai City, Chengdu snack city, shimeixuan, jingchengyuan, Caotang (Zou silver carp), Yuexiang village, mouse hole duck restaurant, Zhulin small meal, pearl round son, Libin banquet, Furong restaurant, Tan Douhua, Shaocheng small meal, teachers and friends noodles Yaohua restaurant, guotangyuan restaurant and Chengdu restaurant are 23 "Chinese time-honored brands" catering franchise businesses. After the release of the news that our company carried out the franchise business of "Chinese time honored brand" catering brand for the whole country and abroad, it immediately aroused strong repercussions at home and abroad and in the industry, and a large number of investors from all over the world came to Chengdu for inquiries and visits. With a long history of one hundred years, it has formed a unique and well-known reputation. The uniqueness and irreplaceability of "Chinese time-honored brand" is the first chance for franchise stores to succeed. Mature chef training mechanism and scientific management system are the guarantee for franchise stores to succeed. It's a chance that never comes again. We sincerely welcome friends from all over China and foreign countries who are willing to invest in Sichuan cuisine and Chengdu snack industry to visit our company! Old bittern fragrance: Du Fu, the "poet of Panjin City" and "the sage of poetry", described in his poem "guest to" the true picture of people and friends in Chengdu more than 1200 years ago, when the guests and the host were leisurely and contented. At the same time, it also outlines the eating customs of Chengdu people. It seems that people in Chengdu are good at leisure, and indeed have a little history. In his poem, the poet wrote that the South and the north are all spring water, but the flocks of gulls come day by day. The flower path has never been swept by a guest, and the Pengmen is now opened by the king. The dish is far from delicious, and the bottle of wine is only old fermented grains. He is willing to drink with his neighbor, and he will take the rest of the cup from the fence. In the 1930s, Mou Maolin, Yang Hanjiang and lengyuan, three literate people, came together to discuss: to do the catering business, we must cater to the consumption customs of Chengdu people. They all agreed that customers will win if they use chicken wings, chicken feet, duck wings, goose paws, goose wings and chicken, duck, goose gizzards, liver and other small goods to make brine products. Therefore, in 1925, the three of them set up a humble Pengmen shop, which was directly named "Panjin City" in the poem "guest to" by Du Fu. The shop is located in the Huaxing main street of Chengdu today. The signboard of "Panwan city" is elegant, and the name of the shop is from the poem "guest to" by Du Fu. "The market is far from the same flavor, and the bottle wine family is only the old fermented grains". If we make the name of the shop directly from the poems of Du Dynasty, we will add some charm. People who have read "guest to" and patronized "dish and supper market" can feel that this "dish and supper market" is not only the elegant and simple dining environment, but also its dishes are very consistent with the store name. There are many kinds of pickled brine, which is the wonderful "mixed taste" that Lao Du thought but could not get, and it is very close to the food taste of ordinary people. At that time, it was rare in Chengdu's catering industry to cut sentences from ancient poems as a shop recruit, which became a beautiful conversation with literati in the streets and lanes for a while. Many diners first ask about their signs, and then go to the store to taste all kinds of bittern products before they know that they are really tasty. In addition, the shop is close to Chengdu Jinjiang theater, and the upper and middle class women who like to watch Sichuan Opera are almost regular customers of "Panjin City". Most of these customers are good eaters, which virtually publicized the shop. Therefore, the business of "Panjin City" is very prosperous as soon as it is opened. "Panmian city" soon became a famous restaurant in Chengdu area famous for pickled brine products. The pickled and marinated food of "panmian city" is made of fine materials, and it pays attention to the heat. The well marinated small goods are soft and palatable. When they are sold, they are brushed with sesame oil. The color and taste are much higher than the general "shaola stall", which is favored by the diners. Almost every day is full of customers. Later, in order to expand its sales, the store also launched "pot Kui with pot meat sandwiches" while operating brine products. This product is crispy on the outside and soft on the inside. The marinade is refreshing and fragrant. You can eat two to satisfy your stomach and enjoy your delicious food, and the price is cheap, convenient and affordable, so that diners can enjoy it. "Stewed pork with Guokui" is not only popular among ordinary people, but also popular among dignitaries. It is said that Chen Guodong, head of the 7th city division of Sichuan army, was in the period of warlord melee. One of the most favorite foods is "dish supper market" of "stewed pork with Guokui". He often sent service soldiers to "Panjin market" to buy it while it was hot, and then he ran back to the house for him to eat. It is often used to entertain guests. From the 1930s onwards, and even today's Chengdu people, it's very pleasant to buy some delicious marinated food from the "panmian city". In the Spring Festival, a long line will be set up in front of the "panxianshi" gate to buy the marinated products of the store. "Panjin City" has experienced generations of operators, especially the hard work of modern operators, and its business is booming. In 1992, the "stewed pork with Guokui" was awarded the title of "Chengdu famous snack" by Chengdu municipal government at Chengdu Food Festival, and won many awards in many food activities. In 1995, the "Panjin City" was awarded the title of "China Time-honored Brand" by the Ministry of domestic trade. Today, the market is no longer the Pengmen shop. The old shop in Huaxing main street of Chengdu has been a large Chinese restaurant with three floors and a business area of more than 3000 square meters. Its decoration is simple and elegant without losing the modern style. It has hall, private room and delivery window. Recently, a branch has been opened in Xinglong Road. In addition to maintaining the traditional small-scale brine products, the new store has also added such brine products as pig head, pig tail, pig tongue, pig foot, pig elbow, duck and chicken, as well as Sichuan pickled fish hotpot, various Sichuan style stir fried dishes and Chengdu snacks, forming a professional restaurant with brine products as the leader and catering comprehensive operation ability. In the fierce competition in the catering market, the "dish supper market" is no longer only to keep the brine, but to expand the snack business. On the basis of inheriting the traditional brine dish management, panxiao city has added Sichuan cuisine feast and Chengdu flavor snack management. The most attractive thing for passers-by is not only delicious and cheap dishes, but also the couplet of "little Guokui tuanchuan people's nostalgia, round pancakes reflecting the spring of Tianfu", which embodies the culture of Sichuan cuisine. There is culture in the diet, and there is food in the culture.  

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