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成立于1993年9月，是上海豫园旅游商城股份有限公司下属的全资子公司，以经营黄金铂金、珠宝玉器、钻石首饰闻名遐尔。

公司地处繁华的豫园商业旅游区，凭借一流的经营规模、一流的环境设施、一流的产品和服务，亚一金店在首饰业中独树一帜，“亚洲第一金店”的美誉由此而来。

亚一金店在李康德总经理的领导下，从豫园商圈的一家综合性百货商场，发展成为下属十多家企业，经营范围覆盖黄金、铂金、钻石、珍珠、玉器等。

亚一金店从当初的一家店铺扩张为今天拥有全国范围近500家网点的连锁企业，从单纯的金饰销售拓展为集设计、加工、交易为一枪的增值服务企业。亚一人走过了辉煌，走上了一条金光灿烂的光辉大道。

经过多年的发展，亚一金店以高速的经济增长和低成本的市场拓展而取得令人瞠目的业绩，累计实现销售超过100亿元、完成利税达6亿元。

现拥有上海亚一黄金珠宝销售有限公司、上海亚一连锁经营有限公司、上海亚一钻石首饰有限公司、上海亚一礼品有限公司、上海亚一金厂有限公司等全资子公司，是集产、供、销于一体的国内综合性黄金珠宝企业。

作为黄金珠宝行业的知名企业，亚一也与社会各界保持着良好的公共关系，世界黄金协会、国际铂金协会、DTC钻石推广中心，每年都与亚一联手推广大型营销活动，在社会各界引起轰动效应。

Founded in September 1993, it is a wholly owned subsidiary of Limited by Share Ltd, a shopping mall in Yu Garden, Shanghai. It is famous for its gold platinum, jewelry and diamond jewelry. The company is located in the prosperous Yu Garden commercial tourism area. With the first-class scale of operation, first-class environmental facilities, first-class products and services, the Asia one gold shop become an independent school in the jewelry industry, and the reputation of "the first Asian gold shop" comes from this. Under the leadership of general manager Li Kangde, under the leadership of general manager of the Department of Commerce, the Asia one gold shop has developed into more than 10 enterprises under the leadership of general merchandise store in Yu Garden. Its business scope covers gold, platinum, diamonds, pearls, jade articles and so on. Yayi gold shop has expanded from an original shop to a chain enterprise with nearly 500 outlets nationwide today, and expanded from a pure gold ornament sales to a value-added service enterprise integrating design, processing and trading. Yayi people have gone through brilliance and embarked on a brilliant golden road. After years of development, Asian gold shop has achieved amazing results with high-speed economic growth and low-cost market expansion, with the cumulative sales of more than 10 billion yuan and profits and taxes of 600 million yuan. Now it has wholly-owned subsidiaries such as Shanghai Yayi gold jewelry sales Co., Ltd., Shanghai Yayi Chain Operation Co., Ltd., Shanghai Yayi Diamond Jewelry Co., Ltd., Shanghai Yayi Gift Co., Ltd. and Shanghai Yayi gold Factory Co., Ltd., which is a domestic comprehensive gold jewelry enterprise integrating production, supply and sales. As a well-known enterprise in the gold and jewelry industry, Yayi also maintains good public relations with all sectors of the society. The world gold association, the International Platinum Association and DTC diamond promotion center jointly promote large-scale marketing activities with Yayi every year, causing a sensation in all sectors of the society.

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