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It is jointly sponsored by the two major newspaper groups, Guangming Daily and Nanfang Daily. It is a comprehensive daily with many pages and large amount of information. It is a new type of current and political newspaper loved by the mainstream people. It is famous for its exclusive coverage in emergencies. Www.bjnews.com.cn was officially launched on November 11th, 2003. It is a comprehensive newspaper jointly sponsored by the two major newspaper groups, Guangming Daily and Nanfang Daily Class a large-scale city daily is an officially approved cross regional joint newspaper pilot in China, as well as a current political newspaper with a joint-stock structure in China. The new Beijing Daily, with 88 pages per day and 112 pages on Friday, is a comprehensive daily with a large number of pages and a large amount of information in Beijing. The new Beijing News has its own distribution channels, which are subscription and retail. Since its establishment, the circulation has continued to grow. At present, the daily average circulation is 776000. It is a new type of political daily that covers the Beijing market intensively and is loved by the mainstream people. The new Beijing News adopts a four page format, which is divided into four stacks according to the content of the report: a stack for current affairs review, Beijing News, China news, international news, sports news, B stack for economic (financial) news and industry weekly, C stack for entertainment news, culture and art news, D stack for consumer news and life magazine. The new Beijing news takes independent stand and objective report as its basic criterion, pursues the authenticity and readability of news, and the steadiness and constructiveness of speech. With more than 330 journalists and editors with journalistic ideals and professionalism, the Beijing News has published a large number of influential reports and comments since its establishment, which have been widely reproduced on China's major portals, radio and television. Beijing News has well-known columns and weeklies: current affairs review, core report, eyewitness, track weekly, entertainment weekly, book review weekly, auto weekly, Golden real estate market, earth weekly, Beijing geography, Beijing love, etc. these columns and weeklies each have many loyal readers. Within the scope permitted by relevant policies, the new Beijing News has set up an enterprise based business structure, incorporated advertising and distribution into the company based operation, separated it from the content collected and compiled, and maintained the independence and credibility of the newspaper. It is based on the influence and credibility of the newspaper, based on the profound understanding and unremitting practice of the marketization of newspaper business. In 2010, the number of advertisements in Beijing News exceeded 1.4 billion yuan

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