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高夫作为上海家化唯一的男性化妆品品牌，及中国第一个男性化妆品品牌，早在1992年就已经上市。经过重新包装定位，已于2003年10月以全新的姿态出现在中国市场。

高夫男士个人护理系列产品时刻在传达一种对待生活的时尚讯息，驰骋男性的生活空间，尽心提高男性的生活品质，不断坚定男性的理想目标，选择高夫就是选择高品质的生活。

现代都市生活，不仅要求男人能够游刃有余的处理工作，拥有比肩他人的事业，而且要求男人能够关爱家庭，承担事业和家庭的双重责任。

高夫男士，面对生活，他们从容不迫，始终保持镇定自若，兼顾自身的同时，能够承担更多压力和责任，真正做到掌控生活的成熟男人。

高夫发展历史

1992年中国化妆品市场上诞生了第一个男性护肤品品牌－高夫。

1998年-2000年高夫经典系列和LEVIN系列先后上市

2003年高夫品牌斥巨资诚邀国际巨星梁朝伟作为品牌形象代言人；重新定位、全新演绎高夫品牌，并顺利将所有产品进行了全面整合。

2007年推出品牌核心添加剂--沙盾聚能元

2008年高夫根据市场发展趋势再次整合产品系列，丰富产品种类，突显产品系列感和专业感

2009年高夫力邀影视巨星古天乐出任品牌代言人，呈现品牌更时尚，更年轻的专业形象

2010   率先从光老化角度提出男性347天全周期肌肤护理方案，推出“容耀抗皱精粹系列”

2011   首创碳酸气护肤科技，推出“聚能醒肤系列”

2012   整合产品线规划，将产品细分为面部护理、身体护理、护发和香水四大板块，并重磅推出“UN产品线红色新包装”

As the only male cosmetics brand in Shanghai Jiahua and the first male cosmetics brand in China, Gough has been listed as early as 1992. After repacking, it has appeared in the Chinese market in October 2003. Gough men's personal care series products always convey a fashion message about life, gallop men's living space, improve men's life quality wholeheartedly, and constantly strengthen men's ideal goal. Choosing Gough is to choose a high-quality life. Modern urban life, not only requires men to be able to handle work with ease, have a career comparable to others, but also requires men to care for their families, undertake dual responsibilities of career and family. Goff men, in the face of life, they are unhurried, always calm and self-contained, taking into account their own at the same time, can bear more pressure and responsibility, and really do control the life of mature men. Gough's development history in 1992, the first male skin care brand - Gough was born in China's cosmetics market. From 1998 to 2000, Gough classic series and Levin series were listed successively. In 2003, Gough brand invested a lot of money to invite international superstar Liang Chaowei as the brand image spokesperson; it repositioned and performed Gough brand new, and successfully integrated all products. In 2007, we launched the core additive of the brand -- Sadun juneyuan. In 2008, Gough re integrated the product series according to the market development trend, enriched the product types, highlighted the sense of product series and professionalism. In 2009, Gough invited Gu Tianle, a movie star, as the brand spokesperson, to present a more fashionable and younger professional image. In 2010, we took the lead in proposing a 347 day full cycle skin for men from the perspective of light aging The nursing plan has launched the "Rong Yao Anti Wrinkle Essence series" 2011, the first carbonated skin care technology, launched the "integrated energy refreshing series" 2012 integrated product line planning, and divided the products into four parts: facial care, body care, hair care and perfume, and launched the "UN product line red new packaging".

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