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Started in 1993, focusing on the development and operation of high-quality residential property and urban complex projects, Xincheng holding group, a strategic model driven by dual cores of residential real estate and commercial real estate, was founded in Changzhou, Jiangsu Province, in 1993, and is now headquartered in Shanghai. After 26 years of rapid development, it has become a comprehensive real estate group spanning residential real estate and commercial real estate, with total assets of more than 290 billion yuan. In 2015, Xincheng holding group was listed on the Shanghai Stock Exchange as a private real estate enterprise in China, with the stock code of 601155.sh. In 2018, Xincheng holding group was selected into the national brand project of Xinhua news agency, and joined hands with the national information communication and think tank service platform to realize the world communication of national brands and jointly create a new business card of Chinese brands. Xincheng holding takes high-quality development as the general requirement, and entering the world's top 500 as the general goal. Combined with the current market situation and the actual needs of the company, in 2019, Xincheng holding put forward a new 16 character core strategy: seeking progress while maintaining stability, deepening regional cultivation, giving priority to operation, and enabling technology. It adheres to the general tone of seeking progress while maintaining stability, the general strategy of deepening regional cultivation, the general grasp of operating priority, and technology The total guarantee of empowerment is determined to be among the top real estate enterprises in China. In terms of product system, Xincheng holding has formed a complete series of residential and commercial products. At present, "Wuyue" series products of Xincheng have been developed to the fourth generation products. By the end of 2018, Xincheng holding group has entered more than 90 large and medium-sized cities in China, including Shanghai, Tianjin, Chongqing, Hangzhou, Nanjing, Suzhou, Qingdao, Xi'an, Chengdu, Ningbo, Changchun, Changzhou, etc., with hundreds of projects under development or completed. Xincheng holding adheres to the dual core driven strategic mode of residential real estate and commercial real estate, i.e. focusing on residential development, while rationally selecting high-quality plots for the development and operation of commercial complex. In terms of residential real estate, the company plans to form a "1 + 3" strategic layout with "Shanghai as the center, Yangtze River Delta as the core, and expansion to the Pearl River Delta, Bohai rim and central and western regions". In terms of commercial real estate, the company plans to selectively acquire high-quality plots for development nationwide.

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