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德芙是世界最大宠物食品和休闲食品制造商美国跨国食品公司玛氏（Mars）公司推出的系列产品。

1995年成为中国版块巧克力领导品牌，“牛奶香浓，丝般感受”成为其经典广告语。

品牌故事

德芙故事开始于上世纪40年代，一天希腊裔美国人莱昂看到他的儿子正在大街上，不顾安危地紧追在一辆贩卖冰淇淋的卡车后面，出于对儿子安全的担忧，为了不让儿子再为买到一支冰淇淋而在马路上奔跑，这位芝加哥糖果店老板决定开发一种优质巧克力冰淇淋。经过几个月对产品配方不断的调整和改善，这个因爱而生的优质巧克力冰淇淋终于问世，并被莱昂命名为德芙。

富含奶油的同时被香醇的巧克力包裹的冰淇淋，一推出就大受好评，很快儿童以及大人都爱上了德芙。到上世纪70年代，每年都有超过一百万的德芙售出，喜爱它的消费者蜂拥而至，络绎不绝。

不久，德芙的流行引起了一家专业巧克力制造商玛氏食品（M&M/Mars）的极大兴趣。

1986年，玛氏食品（M&M/Mars）将德芙拥入怀中，并将因爱而生的德芙品牌视为掌上明珠。在对德芙巧克力的纯度和口味进行改善后，玛氏食品在上世纪90年代推出了牛奶巧克力和黑巧克力等新口味巧克力，这些巧克力续写着德芙的传奇，德芙巧克力的流行，持续至今。

Dove is a series of products launched by Mars, the world's largest manufacturer of pet food and leisure food. In 1995, it became the leading brand of China's block chocolate, and "milk is fragrant and silky" became its classic advertising language. The brand story of dev started in the 1940s. One day Leon, a Greek American, saw his son on the street, chasing after an ice cream truck regardless of his safety. Out of concern for his son's safety, the Chicago candy store owner decided to develop a high-quality chocolate to prevent his son from running on the road to buy another ice cream Ice cream. After several months of continuous adjustment and improvement of the product formula, this high-quality chocolate ice cream born of love finally came out and was named dev by Leon. Ice cream, rich in cream and wrapped in mellow chocolate, was highly praised as soon as it was launched. Soon children and adults fell in love with dev. By the 1970s, more than one million doves had been sold every year, and consumers who loved them were pouring in. Soon, the popularity of dove attracted a lot of interest from M & M / Mars, a professional chocolate maker. In 1986, M & M / Mars embraced dove and regarded the brand of dove born of love as a pearl in their eyes. After improving the purity and taste of Dove chocolate, Mars food launched milk chocolate, dark chocolate and other new flavors of chocolate in the 1990s. These chocolates continue to write the legend of dove, and the popularity of Dove chocolate continues to this day.

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