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荣华–一个家传户晓的名字，五十多年来深受食家欢迎。荣华集团的成功，除有赖全体员工上下一心，行政管理勇于求变外；更有赖集团董事、股东敢于投资，再配合师傅的丰富经验所致。

荣华向来重视产品质量，旗下拳头产品包括月饼、腊肠、礼饼及老婆饼等，全部采用正宗材料，并经严格挑选制造，产品自然长期保持高质素，深得消费者喜爱。

推陈出新、扩张版图

1950年，荣华酒楼正式成立。屹至六十年代，正式改组成为有限公司，自设厂房，首创白莲蓉，拓展饼食及腊味业务。

七十年代，荣华于港九新界自设门市部，积极扩充业务。除本港市场外，更开始行销月饼至英国、美加、澳纽及东南亚等百多个主要国家及城市，开拓国际市场。

1998年，荣华更扩展业务至机场，成为首间于香港国际机场开设零售店的中式饼家。

时至今日，荣华饼家在港超越三十间分店，遍布港九新界各区，更不断于地铁、东铁、马铁、机场及各大商场开设分店，店铺设计更新颖独特，揉合传统与现代的装潢，予顾客耳目一新的感觉。至于产品方面，更超越400种，除拳头产品老婆饼、月饼、腊味及礼饼外，更有售保健产品(如龟苓膏、保健茶)、即食产品(如燕窝、佛跳墙)及各式面食(如虾子面、菠菜面)等等，各式其适、任君选择。

老字号不老传奇

何以卖月饼、腊肠起家的荣华，竟可由十多种产品发展至400多种，更冲破传统饼食框框，形象极富现代感？董事副总经理刘培龄先生气定神闲地表示：‘我们一向勇于求变，不断创新，更注重品质，早于六十年代，我们已率先弃用猪油，改用纯植物油、正湘莲子及纯净物质，首创白莲蓉月饼，带领月饼新潮流。

产品优质上下一心

时至今日，荣华已由元朗老店发展至世界知名的食品集团，刘培龄先生一一道出个中缘由：‘我们与香港渡过了五十多个寒暑，深明高质素的产品才是顾客的信心泉源，故我们一向以提供优质产品为己任，而我们对品质的执着亦取得顾客多年来的支持；加上，全体员工上下一心，信念一致，故不论遇到任何困难，都能迎刃而解。

与时并进发扬传统

荣华致力向各地旅客推广传统中式美食，既有售海外月饼券，亦率先开设网上订购服务。1998年，荣华于机场开设店铺，方便旅客选购各式货品馈赠亲友；2006年6月，荣华更在香港旅游发展局重点推广的昂坪旅游村内开设茶艺馆，集资讯及先进多媒体技术于一身，发扬中国传统茶艺及美食至世界各地。

营商精神：占先机、重质素

五十多年来，荣华一直紧贴时代步伐，与时并进以迎合市场需要，刘培龄语重深长地表示：‘一系列的新突破，不变的仍是荣华占先机重质素的营商精神。’

从荣华过去的发展历史当中，我们看见只要坚守信念，无惧风浪，力求创新之余亦不忘本，必能取得成功。未来，荣华将不断迈步向前，以更优质的产品回馈顾客。

香港荣华除了生产“荣华月饼”外，宣布推出“元朗荣华”与“荣华月饼”的双品牌策略。在内地经销商渠道，其以“荣华月饼”为商标的月饼将全线退出市场。两商标虽有不同，但品质如一。“元朗荣华”月饼将会经由CEPA进入内地市场，所有内地荣华的月饼经销商，只会出售“元朗荣华”月饼。内地的荣华自营门市及香港的门市，将会同时出售“荣华月饼”及“元朗荣华”。而海外市场，则继续采用“荣华月饼”商标，暂未推出“元朗荣华”月饼品牌。

Ronghua, a family name, has been popular with foodies for more than 50 years. The success of ronghua group depends not only on the unity of all employees and the courage of administrative management to seek change, but also on the courage of the directors and shareholders of the group to invest and cooperate with the rich experience of the master. Ronghua has always attached great importance to the quality of its products, including moon cakes, sausage, gift cakes and wife cakes, all of which are made of authentic materials and strictly selected. The products naturally maintain high quality for a long time, and are loved by consumers. In 1950, Ronghua restaurant was officially established. In the 1960s, Yiyi was officially reorganized into a limited company, with its own factory building, the first white lotus seed, and the expansion of cake food and preserved meat business. In the 1970s, Ronghua set up its own sales department in Hong Kong, Kowloon and the new territories and actively expanded its business. In addition to the Hong Kong market, it has also begun to market mooncakes to more than 100 major countries and cities, including the UK, the US and Canada, Australia and New Zealand, and Southeast Asia, to explore international markets. In 1998, Ronghua expanded its business to the airport and became the first Chinese bakery to open a retail store in Hong Kong International Airport. Today, Ronghua bakery has more than 30 branches in Hong Kong, covering all districts of Hong Kong, Kowloon and the new territories. It has continuously opened branches in subways, east rail, Malaysia rail, airports and shopping malls. The shop design is more novel and unique, combining traditional and modern decoration, giving customers a fresh feeling. As for the products, there are more than 400 kinds. In addition to the fist products wife cake, moon cake, cured meat and gift cake, there are also health products (such as Guiling cream, health tea), instant products (such as bird's nest, fotiaoqiang) and various kinds of pasta (such as shrimp noodles, spinach noodles), etc., all of which are suitable and optional. Why does the legend of old brand not old sell moon cake and Dachshund? Ronghua can be developed from more than ten kinds of products to more than 400 kinds. It breaks through the traditional cake food frame and has a very modern image? Mr. Liu Peiling, deputy general manager of the board of directors, said calmly: "we always have the courage to change, to innovate, and to pay more attention to quality. As early as the 1960s, we have taken the lead in abandoning lard, switching to pure vegetable oil, Zhengxiang lotus seeds and pure materials, creating white lotus seed moon cakes, leading the new trend of moon cakes. Now, Ronghua has developed from an old Yuen Long store to a world-famous food group. Mr. Liu Peiling has come up with one of the reasons: "we have spent more than 50 years with Hong Kong, and we know that high-quality products are the source of customers' confidence, so we always take providing high-quality products as our responsibility, and our dedication to quality has also won customers' attention for many years Support; in addition, all employees are united in their belief, so no matter what difficulties they encounter, they can solve them. We are committed to promoting traditional Chinese cuisines to tourists all over the world. We not only sell overseas moon cake coupons, but also take the lead in opening online ordering services. In 1998, Ronghua opened a shop at the airport to facilitate customers to choose various kinds of goods to present to their relatives and friends; in June 2006, Ronghua opened a tea house in the Ngong Ping tourism village, which is the focus of the Hong Kong Tourism Development Council, integrating information and advanced multimedia technology, to promote the traditional Chinese tea art and food to all over the world. Business spirit: for more than 50 years, Ronghua has been keeping pace with the times and keeping pace with the times to meet the needs of the market. Liu Peiling said in a profound way: "a series of new breakthroughs remain the business spirit of ronghua taking the lead and emphasizing the quality." From the past development history of ronghua, we can see that as long as we stick to our faith, do not fear the wind and waves, strive for innovation and do not forget our roots, we will succeed. In the future, Ronghua will continue to step forward to provide customers with better products. In addition to the production of "ronghua moon cake", Hong Kong ronghua announced the launch of a dual brand strategy of "Yuen Long ronghua" and "ronghua moon cake". In the mainland dealer channel, its "ronghua moon cake" brand moon cake will be withdrawn from the market. Although the two trademarks are different, their quality is the same. Yuen Long ronghua mooncakes will enter the mainland market through CEPA. All mainland ronghua mooncake dealers will only sell Yuen Long ronghua mooncakes. "Ronghua mooncake" and "Yuen Long ronghua" will be sold at the same time in the mainland and Hong Kong. In the overseas market, we continue to use the "ronghua moon cake" brand, and have not yet launched the "Yuen Long ronghua" moon cake brand.

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