张弓品牌怎么样 申请店铺

我要投票 张弓在白酒行业中的票数:196 更新时间:2025-04-27
张弓是哪个国家的品牌?「张弓」是 河南省张弓酒业有限公司 旗下著名品牌。该品牌发源于河南省商丘市,由创始人谭 * 群在1951年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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张弓怎么样

河南省张弓酒业有限公司座落在中州名镇“张弓镇”,北靠陇海铁路和连霍高速公路,地理位置优良。这里盛产小麦、高粱,有质地纯净的地下泉水,酿酒资源良好。

相传,张弓酒始于商,兴于汉,盛于今,具有悠久的历史渊源和丰富的文化内涵。商初,在葛城南约四十里处的一古老村寨中有勇士名叫张弓,此人忠勇侠义,为捍卫国家,他主动戌边御敌。家中新婚妻子,忠贞贤惠,因时时惦念千里之外的丈夫,每逢吃饭时都要盛出一碗,恭恭敬敬地放在桌上,摆上筷子,就像丈夫在家一样,以示眷念。过后,她又不忍心扔掉,就放在瓮里,时间长了,竟积攒了满满一大瓮。张弓抗敌得胜,荣归故里,夫妻团圆,妻子向他叙说离别相思之苦,并拉他去看瓮中饭食,张弓被妻子深情厚意所感动,表示定要尝一尝瓮中的饭食。于是妻子下厨给他重新蒸煮,从笼里流出来的水,散发出浓郁的香味,张弓一尝,甘爽清冽,醇香可口。于是,他连饮满满两大碗,张弓沉沉睡去,但见脸色红晕,出气均和,只是呼而不醒,妻子焦急万分。两天后,张弓醒来,舒展身体,感到浑身通泰,连声赞好。远亲近邻得以尝之,均称美物,以后便如法炮制,地方官吏以贡品进贡商王,商王赐名“张弓酒”,赐该村为“张弓村”。

西汉末年,王莽篡政,改汉朝为新朝,并欲灭绝汉室。高祖七世孙刘秀起兵征讨,并与当时的绿林军会合,将王莽新政催跨了。期间刘秀落荒逃至张弓镇,于张弓镇北“二柏担一孔”桥下藏身避险。刘秀脱险后,沽张弓酒庆幸抒怀,饮酒赋诗曰:“香远兮随风,酒仙兮镇中;佳酿兮解忧,壮志兮填胸”。刘秀酒后策马东行三十里至落虎桥,酒力泛胸,余香盈口,不禁勒马回望张弓镇,连赞好酒,乘兴饮诗曰:“勒马回头望张弓,喜谢酒仙饯吾行,如梦翔云三十里,浓香酒味阵阵冲”。刘秀称帝后,封张弓酒为宫廷御酒,其藏身脱险的小桥赐名为“卧龙桥”,其勒马回头处建起了“勒马镇”。张弓酒自此名声更盛,流传至今。

张弓酒业公司是以生产“张弓”牌优质酒为主的白酒生产企业。张弓酒业其前身是于1951年组建的河南省张弓酒厂,历经几十年的发展,于2002年7月改制而成股份制企业,2003年9月又改制成为民营股份制企业,实现了由国有国营到民有民营的彻底变革。企业占地面积31万平方米(417亩),年生产白酒能力为5万余吨。

张弓酒业拥有一支高素质的科研队伍和一大批高管人才,各类专业技术人员200多人。有完善的微机质量管理、微机勾兑分析等精良的监控、分析手段,具有精良的酿酒生产设备。利用传统生产工艺和现代科学技术相结合,多次承担并完成国家和省白酒重大课题研究。

1975年研制成功38°张弓酒,其低度系列产品在质量和独特的口感风味深受消费者的青睐,多次受到行业专家的充分肯。被国家轻工部确定为白酒发展方向四个转变(高度酒向低度酒转变,蒸馏酒向发酵酒转变,粮食酒向果类酒转变,普通酒向优质酒转变)标杆产品之一,使低度白酒生产技术在全国迅速推广,推动了中国白酒行业健康快速发展。

1994年使用一次性防伪包装专利技术,掀起了中国白酒防伪包装热潮,使我国白酒包装水平跨上一个新台阶。

在质量管理上,张弓酒业公司按照ISO-9000族标准要求,建立健全了完善的企业质量管理体系和质量保证体系,严格执行各项技术标准,保障“不合格的材料不进厂,不合格半成品不转序,不合格产品不出厂”,于2004年8月24日通过了中国质量认证中心ISO9001:2000质量管理体系认证。 2006年张弓酒业公司在白酒行业实施了电子监管码,使白酒产品真正有了电子身份证和护身符。

2008年张弓酒业公司在上海东方卫视推出了“喝酒喝品质,不喝纸盒子”的张弓超值酒。张弓倡导“简装酒质好,节约又环保”的理念定位,在社会上引起强烈的反映。 张弓酒业现有高、中、低度,高、中、低档和内部用酒三个系列产品,花色品种三十多个,能满足社会不同层次、不同消费者的消费需求。张弓系列酒以其“窖香浓郁,绵甜爽净,醇厚丰满,回味悠长”而享誉全国。


Henan Zhanggong Liquor Co., Ltd. is located in Zhanggong Town, a famous town in Zhongzhou. It is close to Longhai Railway and Lianhuo Expressway in the north, with good geographical position. It is rich in wheat and sorghum, with pure underground spring water and good brewing resources. According to legend, Zhanggong liquor started in the Shang Dynasty, flourished in the Han Dynasty and flourished today. It has a long history and rich cultural connotation. In the early Shang Dynasty, there was a brave man named Zhang Gong in an old village about forty miles south of Gecheng. He was loyal, brave and chivalrous. In order to defend the country, he took the initiative to defend the enemy. The newly married wife in the family is loyal, virtuous and virtuous. Because she always misses her husband thousands of miles away, she should put a bowl on the table and chopsticks respectfully, just like her husband at home, to show her consideration. After that, she couldn't bear to throw it away, so she put it in the urn. After a long time, she accumulated a full urn. Zhang Gong wins the battle and returns to his hometown. The couple reunites. His wife tells him about the bitterness of separation and lovesickness, and takes him to see the food in the urn. Zhang Gong is deeply moved by his wife's kindness and says that he must try the food in the urn. So his wife cooked for him again. The water flowing out of the cage gave out a strong fragrance. After a taste of the bow, it was sweet, crisp, mellow and delicious. So, he even drank two bowls full, and fell asleep with his bow drawn. But when he saw that his face was flushed and his breath was peaceful, he just shouted and didn't wake up. His wife was very anxious. Two days later, Zhang Gong woke up, stretched out, felt all over Tongtai, and praised repeatedly. It was tasted by distant relatives and close neighbors, all of which were called beautiful things. Later, they did the same. Local officials paid tribute to the king of Shang, who named the village Zhanggong wine and Zhanggong village. At the end of the Western Han Dynasty, Wang Mang usurped power, changed the Han Dynasty into a new one, and wanted to exterminate the Han Dynasty. Liu Xiu, the grandson of Gaozu VII, set up a military expedition and joined up with the green forest army at that time to push Wang Mang's new deal across. During this period, Liu Xiu fled to Zhanggong town and hid under the bridge of "two poles and one hole" in the north of Zhanggong town. After Liu Xiu got out of danger, he was glad to express his feelings with the wine of Zhanggong, and wrote a poem: "the fragrance goes with the wind, and the wine immortals go with the town; the good wine goes with the worry, and the ambition goes with the chest.". Liu Xiu, after drinking, drove his horse eastward for 30 Li to Luohuqiao. The wine was full of strength and fragrance. He couldn't help but look back at Zhanggong town. He praised the wine and drank poems: "when he looked back at Zhanggong, he would like to thank the wine immortals for preserving his trip. It's like a dream full of clouds for 30 Li. The smell of wine is strong.". After Liu Xiu became emperor, Zhang Gong wine was granted the title of Royal wine. The small bridge where he was hiding was named "Wolong bridge", and "Lema town" was built at the back of Lema. Zhang Gong wine has been more famous since then and has been handed down to this day. Zhanggong liquor company is a liquor production enterprise which mainly produces "Zhanggong" brand quality liquor. The predecessor of Zhanggong liquor industry is the Henan Zhanggong liquor factory established in 1951. After decades of development, it was restructured into a joint-stock enterprise in July 2002, and then into a private joint-stock enterprise in September 2003, realizing a complete transformation from state-owned to private-owned. The enterprise covers an area of 310000 square meters (417 mu), with an annual production capacity of more than 50000 tons of liquor. Zhanggong liquor industry has a high-quality scientific research team and a large number of senior executives, more than 200 professional and technical personnel. There are perfect computer quality management, computer blending analysis and other sophisticated monitoring and analysis means, with excellent brewing production equipment. Using the combination of traditional production technology and modern science and technology, we have undertaken and completed the major research projects of national and provincial liquor for many times. In 1975, the 38 ° Zhanggong wine was successfully developed. Its low-grade series products are favored by consumers in terms of quality and unique taste and flavor, and have been fully accepted by industry experts for many times. It has been identified as one of the four benchmark products in the development direction of liquor by the Ministry of light industry of the people's Republic of China (the transformation of high alcohol to low alcohol, the transformation of distilled alcohol to fermented wine, the transformation of grain wine to fruit wine, and the transformation of ordinary wine to high-quality wine), which makes the production technology of low alcohol liquor rapidly popularized in the country and promotes the healthy and rapid development of Chinese liquor industry. In 1994, the use of disposable anti-counterfeiting packaging patent technology set off a wave of anti-counterfeiting packaging of Chinese liquor, making the level of Chinese liquor packaging to a new level. In terms of quality management, in accordance with the requirements of ISO-9000 family of standards, Zhanggong Liquor Co., Ltd. has established and improved the enterprise quality management system and quality assurance system, strictly implemented various technical standards, and guaranteed that "unqualified materials do not enter the factory, unqualified semi-finished products do not transfer to the process, and unqualified products do not leave the factory". On August 24, 2004, it passed the ISO9001:2000 quality management of China Quality Certification Center Management system certification. In 2006, Zhanggong liquor company implemented electronic supervision code in liquor industry, which made liquor products have electronic ID card and amulet. In 2008, Zhanggong liquor company launched the "drinking quality, not paper box" in Shanghai Oriental satellite TV. Zhang Gong advocated the concept of "simple wine with good quality, saving and environmental protection", which caused a strong reflection in the society. Zhanggong liquor industry now has three series of products: high, medium and low-grade, high, medium and low-grade and internal use of liquor, with more than 30 varieties, which can meet the consumption needs of different levels of society and different consumers. Zhanggong series wine is famous all over the country for its "rich cellar fragrance, soft, sweet and clean, mellow and full-bodied, long aftertaste".

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