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Chongqing hilan Pharmaceutical Co., Ltd., a famous brand of Yinhua lotion, women's lotion and Chongqing famous trademark, is a high-tech enterprise integrating R & D, production and sales of Chinese herbal medicine planting / processing of Chinese herbal pieces. Hilan pharmaceutical industry originated from wushufang thatched cottage in 1698 A.D., inherits the pharmaceutical essence of Chongqing general herbal medicine factory, and has a history of more than 300 years. The company always adheres to the enterprise concept of "debuxia, medicine for the people" and the enterprise goal of "building a hundred years' goodwill". Now it has developed into a comprehensive pharmaceutical enterprise integrating research and development, production and sales. Hilan pharmaceutical is located in Hechuan Industrial Park, Chongqing, with a total asset of 1.25 billion yuan, covering an area of 330 mu. The total construction area of phase I project is 76207m2, with a total investment of 600 million yuan. 15 dosage forms such as granules, capsules and tablets have passed GMP certification in 2010, with an annual output value of 5 billion yuan. The new production base realizes factory standardization, production process automation and environmental protection scientization. The company has rich product resources, with 166 production approvals, 71 of which are listed in the national basic medical insurance drug catalog; 22 of which are listed in the national basic drug catalog; 12 of which are protected by traditional Chinese medicine, and 2 of which are of high quality and high price. The company's two major commercial organizations: hilan pharmaceutical sales company; hilan Kangze pharmaceutical chain Co., Ltd.; four major marketing organizations: prescription drug marketing center, OTC marketing center, general drug marketing center, new medical marketing center; the implementation of the "wide coverage, deep cultivation" marketing strategy, the sales network covers 31 provinces, autonomous regions, municipalities directly under the central government, as well as Southeast Asia, Europe, the United States Some overseas markets, such as Zhouzhou, have formed a sales pattern of deep cultivation from provincial capital city general hospitals to district and county health centers, individual clinics and retail pharmacies. They are committed to building multiple product lines with competitive advantages, such as orthopedics, pediatrics, oncology and dermatology, to achieve the goal of increasing sales by more than 50% every year. Two R & D institutions under the company: Chongqing Cisco Pharmaceutical Research Institute Co., Ltd., which focuses on the development of chemical medicine, traditional Chinese medicine, natural medicine and large health products; Chongqing Kerun biomedical research and Development Co., Ltd., which focuses on the research and development of biological agents; Chongqing postdoctoral research station, Chongqing enterprise technology center, Chongqing Traditional Chinese medicine preparation process engineering technology research center, etc Municipal technology innovation platforms. The company always takes "science and technology" as a means, adheres to the policy of "combination of imitation and innovation, equal emphasis on research and development of drugs and large health products", and forms a research and development pattern of "selecting a batch, researching and developing a batch, and reserving a batch". In order to adapt to the constantly advancing medical and health system reform and the new economic situation, the company vigorously implements the talent strategy, brand strategy and innovation strategy; inherits the essence of Wu Shufang's traditional Chinese medicine culture for three hundred years, constructs the enterprise culture system with the core of "debriefing the world, medicine saving the people"; creates the two core competitiveness of market access and marketing, and realizes the subversive development, Strive to build hilan into a 10 billion level pharmaceutical enterprise in the next 6-8 years.

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