恒源祥品牌怎么样 申请店铺

恒源祥创立于1927年的中国上海。中国乃至全球羊毛年使用量最大的企业之一，年羊毛使用量达10000吨以上。产品包括绒线、针织、服饰、家纺等大类。2007年品牌零售总额近50亿元人民币，绒线，羊毛衫综合销量常年保持同行业第一。

1999年，恒源祥获得“中国驰名商标”称号。2002和2003年连续两年获得“中国十大公众喜爱商标”称号。2006年8月，在中国最有价值的100个老字号中，恒源祥位居第二。2006年11月，恒源祥荣膺行业首家全国质量奖。2007年，由世界品牌实验室发布的中国500最具价值品牌排行榜中，恒源祥位列64位，品牌价值94.58亿元。2008年，恒源祥进入“亚洲品牌500强”，位列336位。  恒源祥既是中国进入市场经济后最早实施品牌运营的企业（1991年），又是中国最早进行特许经营的企业（1999年）。恒源祥目前拥有40多家核心加盟工厂，600多家加盟经销商、分销商以及9000多个加盟销售网点。中国省级市场销售网点覆盖率为100%，地、市级市场网点覆盖率为93%，县级市场网点覆盖率超过60%。

世界营销大师弥尔顿?科特勒先生，国际品牌联盟副主席，可口可乐首席顾问，素有“品牌金手指”之称的弗朗西斯?麦奎尔给予了恒源祥品牌经营高度的评价，并称赞恒源祥是中国的“可口可乐”！恒源祥也被业界誉为中国运用商标（品牌）资产经营得最好的企业。而恒源祥品牌经营的灵魂是恒源祥的文化战略，可以概括为：  恒源祥的使命：衣被天下  恒源祥的愿景：中国第一世界一流  恒源祥的精神：为消费者的心满意足而全力以赴  恒源祥的战略取向：不可为而为之——做别人想不到、做不到、发现不到、理不到的好事  2005年12月22日，恒源祥正式成为了北京2008年奥运会赞助商，这是奥运会历史上第一家非运动纺织服装类企业成为赞助商，2008年11月30日，恒源祥又成为中国奥委会的首家合作伙伴，恒源祥将借助奥运的机遇加速实现中国第一、世界一流的愿景目标。地址：上海市黄浦区金陵东路358号邮编：200021网址：www.a8888.com电话：021-63268888（总机）主要贡献  品牌是恒源祥联合体最宝贵的财富，恒源祥通过赞助北京2008年奥运会等一系列的品牌经营活动，2007－2008年，品牌价值提升显著：2008年，恒源祥进入《亚洲品牌500强》，位列336位。  2008年，恒源祥获得社会各界广泛赞誉，先后被评为：“2007年度中国最具社会影响力的品牌企业”、“最具流行影响力纺织名品”、“全国首届服务业创新型企业”、“2006-2007年度全国商业创新型企业”、“2007年全国商业企业管理现代化创新成果一等奖”、“全国模范劳动关系和谐企业”、“2007年度全国商业企业文化优秀奖”、“2008中国纺织品牌文化创新奖”、“2008年度全国企业文化优秀成果奖”、“全国企业文化杰出品牌组织”等荣誉。

恒源祥集团领头羊刘瑞旗董事长于2008年被先后授予“全国五一劳动奖章”的光荣称号、“引领中国商业改革发展功勋企业家”、“全国商业优秀创业企业家“；12月18日，在纪念中国商业服务业改革开放30周年高峰论坛和纪念中国商业服务业改革开放30周年颁奖盛典上，刘瑞旗董事长荣获“中国商业服务业改革开放30周年创新贡献大奖”，充分肯定恒源祥及刘瑞旗在改革开放30年中独特的发展道路和快速的成长业绩。同月，刘瑞旗董事长因获“中华慈善奖——最具爱心慈善行为楷模”而受到了国家主席胡锦涛、国务院副总理李克强、回良玉等党和国家领导人的亲切接见。

Hengyuanxiang was founded in Shanghai, China in 1927. China and even the world's largest annual use of wool enterprises, annual use of wool more than 10000 tons. Products include wool, knitting, clothing, home textile and other categories. In 2007, the total retail sales volume of the brand was nearly 5 billion yuan. The comprehensive sales volume of wool sweater and wool sweater remained the first in the same industry all the year round. In 1999, Hengyuanxiang won the title of "China famous trademark". In 2002 and 2003, it was awarded the title of "top ten public favorite trademarks in China" for two consecutive years. In August 2006, Hengyuanxiang ranked second among the 100 most valuable time-honored brands in China. In November 2006, Hengyuanxiang won the first national quality award in the industry. In 2007, Hengyuanxiang ranked 64 in the list of China's 500 most valuable brands released by the world brand laboratory, with a brand value of 9.458 billion yuan. In 2008, Hengyuanxiang entered the "top 500 Asian brands", ranking 336. Hengyuanxiang is not only the first enterprise to implement brand operation after China's entering the market economy (1991), but also the first enterprise to carry out franchise in China (1999). At present, Hengyuanxiang has more than 40 core franchised factories, more than 600 franchised dealers, distributors and more than 9000 franchised sales outlets. In China, the coverage rate of provincial marketing outlets is 100%, that of local and municipal marketing outlets is 93%, and that of county-level marketing outlets is more than 60%. Mr. Milton Kotler, world marketing master, vice chairman of international brand alliance, chief consultant of Coca Cola, and Francis mcquill, known as "brand golden finger", highly praised Hengyuanxiang's brand management and praised it as "Coca Cola" in China! Hengyuanxiang is also known by the industry as the best enterprise in China using trademark (brand) assets. The soul of Hengyuanxiang's brand management is Hengyuanxiang's cultural strategy, which can be summarized as: Hengyuanxiang's mission: clothing, quilt, the world's vision: China's first world class spirit: Hengyuanxiang's all-out efforts for the satisfaction of consumers; Hengyuanxiang's strategic orientation: can't do it - do what others can't think, do, find, and ignore On December 22, 2005, Hengyuanxiang officially became the sponsor of Beijing 2008 Olympic Games. This is the first non sports textile and clothing enterprise in the history of the Olympic Games. On November 30, 2008, Hengyuanxiang became the first partner of the Chinese Olympic Committee. Hengyuanxiang will take advantage of the opportunity of the Olympic Games to accelerate the realization of China's first and world-class vision. Address: No. 358, Jinling East Road, Huangpu District, Shanghai, zip code: 200021 website: www.a8888.com Tel: 021-63268888 (switchboard) main contribution brand is the most valuable wealth of Hengyuanxiang consortium. Hengyuanxiang sponsored a series of brand management activities such as Beijing 2008 Olympic Games. From 2007 to 2008, the brand value increased significantly: in 2008, Hengyuanxiang entered the top 500 Asian brands 》, 336. In 2008, Hengyuanxiang won wide acclaim from all walks of life, and was successively rated as "the most influential brand enterprise in China in 2007", "the most popular famous textile products", "the first service industry innovation enterprise in China", "the national business innovation enterprise in 2006-2007", "the first prize of national business enterprise management modernization innovation achievement in 2007", "all National model enterprises with harmonious labor relations, 2007 national excellent commercial enterprise culture award, 2008 China textile brand culture innovation award, 2008 national excellent enterprise culture achievement award, national outstanding enterprise culture brand organization and other honors. In 2008, chairman Liu Ruiqi, the leader of Hengyuanxiang group, was awarded the honorary title of "National May 1st Labor Medal", "entrepreneur who led China's business reform and development", "national excellent business entrepreneur"; on December 18, he was honored at the summit forum commemorating the 30th anniversary of China's business service industry reform and opening up and the awarding ceremony commemorating the 30th anniversary of China's business service industry reform and opening up Liu Ruiqi, chairman of the board of directors, won the "innovation contribution award for the 30th anniversary of the reform and opening up of China's commercial service industry", fully affirming the unique development path and rapid growth performance of Hengyuanxiang and Liu Ruiqi in the 30 years of reform and opening up. In the same month, chairman Liu Ruiqi was warmly received by President Hu Jintao, Vice Premier Li Keqiang, Hui Liangyu and other party and state leaders for winning the "China Charity Award - the most caring charity model".

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