蝶依斓软装品牌怎么样 申请店铺

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蝶依斓品牌创立于1994年，旗下拥有广东佛山蝶依斓家居用品有限公司、湖南蝶依斓软装有限公司。主要产品有三大类别：窗帘、沙发、寝具，产品广销国内外市场，在全国拥有200多家窗帘、沙发、寝具加盟连锁专卖店。

蝶依斓人所从事的是一种以爱心创造幸福的事业，将中国元素融于国际化的时尚中，把幸福作为蝶依斓文化的内核，以窗帘、沙发、布艺床等为载体，把幸福家居带给千家万户。

品牌发展历程

1994年，创始人创立蝶依斓。

1999年，成功注册“蝶依斓”商标，开展品牌之路。

2002年，成立株洲市家家乐布艺有限公司，自主研发、生产布艺沙发。

2003年，湖南家家乐工业园建成投产。

2004年，通过ISO9001：2000国际质量管理体系认证。

2005年，成立株洲蝶依斓布艺有限公司，开展品牌加盟之路。

2008年，蝶依斓广东生产基地建成投产。

2010年，蝶依斓3000平米家居布艺馆开业；荣获20多项设计专利。

2012年，当选广东位省湖南家具协会副会长单位。

2013年，当选广东省顺德家具品牌联盟副主席单位，湖南省家具协会副会长单位。

2014年，与湖南工业大学包装设计学院建立产学研合作单位；蝶依斓天猫旗舰店上线。中国建筑装饰协会授予蝶依斓“十强布艺品牌”。

2015年，蝶依斓荣登中国电子商务“全国百强牛商”网。

2017年，成功打造广东佛山12000平米生产基地，2600平米产品展示厅。

2018年，荣获湖南省绿色家居产品及包装设计研究生培养创新基地,全国专卖店突破200家。

2019年，与红星美凯龙、居然之家达成区域战盟。 

加盟蝶依斓8大核心竞争力

1、品牌美誉度竞争力 

25年来沉淀的蝶依斓品牌美誉度，与红星美凯龙、居然之家等达成长期合作，三次获评湖南省著名商标，2014年中国建筑装饰协会授予蝶依斓“十强布艺品牌”。导入使用品牌“视觉听觉嗅觉”识别系统。全民消费升级，品牌凸显魅力。 

2、核心产品竞争力 

30多项国家设计专利，25年行业工匠精神，广东、湖南两大生产基地保障，全产业链协同开发，经受市场检验的好窗帘、沙发，软床等配套整案家居产品提升客单价。加盟店成品化供应、无车间、零库存。 

3、专卖店展示竞争力

“靓店”会自动卖货，蝶依斓布艺专业设计团队25年来持续学习改进，北京舍然软装设计武云霞担纲设计顾问，家居布艺整案配套设计展示，让客户一见钟情。 

4、专业培训竞争力

成立8年的蝶依斓商学院20多位培训师保障，与湖南工业大学产学研合作强大的后盾支持，四位高管湘潭大学MBA2016届硕士研究生教育背景。让“生手”一个月变“里手”，让“里手”每年学习再“回炉”。

5、全方位促销竞争力

全网覆盖（官网、微网、百度、天猫、京东、工行融e购等）为各加盟店引导客流。蝶依斓特色礼品系统，专场爆破、微信爆破促销活动，蝶依斓经典“爱尚床”、“送机器人”等专项促销活动。还有蝶依斓专业导购成交工具力促成交。

6、广告传播竞争力

全方位立体化的蝶依斓品牌广告支持。除了传统的报纸、电台、电视、户外等传统媒体宣传，蝶依斓更擅长于网络广告传播，品牌歌《蝴蝶花开》事件营销、软文营销、微信营销、搜索营销都独树一帜。让“好酒又能当街买”。 

7、成功经验快速复制竞争力

蝶依斓沙发窗帘直营店6800余平米，25年零售运营经验，200多家沙发窗帘加盟店的成功运作，店面设计、货品管理、人员管理、集客成交均可快速复制，让成功来的更“猛烈”一些。 

8、百年品牌战略竞争力

蝶依斓从顶层设计百年品牌文化架构。品牌要百年永续发展必不敢谋短利，企业社会责任是有力保障。蝶依斓25年来一直坚持做企业公民，努力参与社会公益慈善事业。蝶依斓董事长 10年连任株洲市政协委员。在湖南工业大学设立“蝶依斓奖助学金”。您的一次智慧选择，将是百年赢家。

Dieyili brand was founded in 1994. It owns Guangdong Foshan dieyili household products Co., Ltd. and Hunan dieyili soft Clothing Co., Ltd. The main products are divided into three categories: curtain, sofa and bedding. The products are widely sold in domestic and foreign markets. There are more than 200 curtain, sofa and bedding franchise stores in China. Dieyili people are engaged in a cause of creating happiness with love, integrating Chinese elements into international fashion, taking happiness as the core of dieyili culture, taking curtains, sofas, cloth beds and other carriers to bring happy home to thousands of families. In 1994, the founder founded die Yili. In 1999, we successfully registered the "dieyili" trademark and launched the brand road. In 2002, Zhuzhou Jiajiale Fabric Co., Ltd. was established to independently develop and produce fabric sofa. In 2003, Hunan Jiajiale Industrial Park was completed and put into operation. In 2004, it passed ISO9001:2000 international quality management system certification. In 2005, Zhuzhou dieyili Fabric Art Co., Ltd. was established to develop the way of brand alliance. In 2008, the production base of dieyilan in Guangdong was completed and put into operation. In 2010, dieyili 3000 square meters home fabric Museum opened, and won more than 20 design patents. In 2012, he was elected vice chairman unit of Hunan Furniture Association of Guangdong Province. In 2013, he was elected vice chairman unit of Shunde furniture brand alliance and vice chairman unit of Hunan furniture association. In 2014, it established a production university research cooperation unit with the packaging design college of Hunan University of technology, and launched the flagship store of die Yili tmall. China Building Decoration Association awarded "top ten cloth art brands" to dieyili. In 2015, dieyili was listed as one of China's top 100 e-commerce retailers. In 2017, it successfully built a production base of 12000 square meters and a product exhibition hall of 2600 square meters in Foshan, Guangdong province. In 2018, it was awarded the training and innovation base for graduate students of green home products and packaging design in Hunan Province, with more than 200 exclusive stores nationwide. In 2019, a regional war alliance was reached with red star Macalline and unexpectedly home. In the past 25 years, the company has established a long-term cooperation with red star Macalline, incredibly home and so on. It has been awarded the famous trademark of Hunan Province for three times. In 2014, China Building Decoration Association awarded "top ten cloth brand" to die beauty. Introduce the brand "Visual Auditory olfactory" recognition system. The national consumption is upgraded, and the brand highlights its charm. 2. Core product competitiveness: more than 30 national design patents, 25 years of industrial craftsmanship spirit, guaranteed by two major production bases in Guangdong and Hunan, coordinated development of the whole industrial chain, good curtain, sofa, soft bed and other supporting household products that have been tested by the market to improve the customer unit price. Franchise stores are supplied with finished products, no workshop and zero inventory. 3. The competitive "beautiful shop" of the exclusive shop will sell goods automatically, and the design team of dieyili cloth art has been learning and improving for 25 years. Wu Yunxia, the design consultant of Beijing Shiran soft clothing design, and the supporting design and display of the whole household cloth art project make customers fall in love at first sight. 4. More than 20 trainers of dieyilan business school, which has been established for 8 years, guarantee the competitiveness of professional training, provide strong backing support for the cooperation with Hunan University of technology in production, learning and research, and provide the education background of four senior managers of Xiangtan University MBA in 2016. Let "novice" change into "insider" in a month, let "insider" learn every year and then "return to the furnace". 5. All round promotion competitiveness covers the whole network (official website, micro website, Baidu, tmall, Jingdong, ICBC Ronge shopping, etc.) to guide the passenger flow of each franchise store. Dieyili's special gift system, special blasting, wechat blasting promotions, dieyili's classic "love still bed", "send robot" and other special promotions. There are also butterfly's professional buying and closing tools to promote the transaction. 6. The comprehensive and three-dimensional advertising support of dieyili brand. In addition to traditional newspaper, radio, TV, outdoor and other traditional media publicity, die Yili is better at online advertising communication, and the brand song "butterfly blossom" event marketing, soft text marketing, wechat marketing and search marketing are all unique. Let "good wine be bought on the street". 7. The successful experience quickly replicates the competitive butterfly Yilian sofa curtain direct store of more than 6800 square meters, 25 years of retail operation experience, and the successful operation of more than 200 sofa curtain franchise stores. The store design, goods management, personnel management, and customer transaction can be quickly replicated, making the success more "fierce". 8. The strategic competitiveness of the century brand is designed from the top level. If a brand wants to develop for a hundred years, it must not dare to seek short profits. Corporate social responsibility is a strong guarantee. Dieyili has been a corporate citizen for 25 years, and has made great efforts to participate in social charity. Chairman die Yili was reappointed as a member of Zhuzhou CPPCC for 10 years. In Hunan University of technology, we set up "dieyili award scholarship". Your smart choice will be the winner of the century.

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