卡尔文·克莱恩品牌怎么样 申请店铺

CK卡尔文·克莱恩(CalvinKlein)创始人CalvinKlein，1942年出生于美国纽约，就读于著名的美国纽约时装学院(F.I.T)，1968年创办CalvinKlein“卡文克莱”公司。

CalvinKlein是当之无愧为全美最具知名度的时装设计师。其产品范围除了高档次、高品位的经典之作外，克莱恩同时还是那些以青年人为消费对象的时髦的无性别香水和牛仔服装的倡导者。

卡尔文·克莱恩(CalvinKlein)旗下有CalvinKlein(高级时装)、CKCalvinKlein(高级成衣)、CalvinKleinJeans(牛仔)三大品牌，另外还经营休闲装、袜子、内衣、睡衣、泳衣、香水、眼镜、家饰用品等。CalvinKlein最令人印象深刻的就是独特的行销手法，从现代的角度重新诠释牛仔裤、内衣裤、香水，全裸或半裸的形象，不断挑逗着观众的视觉，将性感与CalvinKlein品牌形象划上等号，从70、80年代起掀起一阵旋风。

CalvinKlein崇尚极简主义和现代的都会感，大量运用丝、缎、麻、棉与毛料等天然材质，搭配利落剪裁和中性色彩，呈现一种干净完美的形象，也奠定了CalvinKlein的设计基调。设计初期，CalvinKlein推出简单大方的西装和外套，随即受到纽约百货公司的青睐，让CalvinKlein知名度大开;之后，CalvinKlein简单的线条与内敛的设计，创造出一种舒适愉快的穿衣态度，加上因样式简单而具备易于大量生产的优势，深受当时都会中上阶级的品味人士喜爱。

Calvin Klein, the founder of Calvin Klein, was born in New York in 1942, studied at the famous New York Fashion Institute (F.I.T), and founded Calvin Klein "Calvin Klein" company in 1968. Calvin Klein is the most famous fashion designer in the United States. In addition to its classic and high-grade works, Klein is also an advocate of fashionable gender friendly perfume and jeans clothing that is consumed by young people. Calvin Klein (CalvinKlein) has three brands, including CalvinKlein (high fashion), CKCalvinKlein (Advanced garments) and CalvinKleinJeans (cowboy), and also manages casual wear, socks, underwear, pajamas, swimsuits, perfume, glasses, home accessories and so on. The most impressive feature of CalvinKlein is its unique marketing techniques. It reinterprets jeans, underwear, perfume, naked or semi naked images from a modern perspective. It constantly flirts with the audience's vision and equates sexy with CalvinKlein brand image. It starts a whirlwind from 70 and 80s. Calvin Klein advocates minimalism and modern metropolis sense. It uses a lot of natural materials such as silk, satin, hemp, cotton and wool, with neat cutting and neutral colors, to present a clean and perfect image, which also establishes the design keynote of Calvin Klein. At the beginning of the design, Calvin Klein launched a simple and generous suit and coat, which was immediately favored by New York Department store, making Calvin Klein famous; After that, Calvin Klein's simple lines and introverted design created a comfortable and pleasant dressing attitude, and with the advantages of simple style and easy mass production, he was deeply loved by the taste people of the upper and middle class at that time.

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