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After Siemens developed the world's first digital cordless telephone in 1993, it established a brand dedicated to the development of the digital cordless telephone business. In 2011, it was independent of Siemens Group. In 1993, Siemens developed the digital cordless telephone. In the same year, Siemens established the "Gigaset" brand to vigorously develop the digital cordless telephone business. So far, Gigaset has sold more than 150 million digital cordless phones in 69 countries. "Gigaset" brand focuses on the R & D, production and sales of home communication equipment. Its main products are digital cordless telephone, VoIP telephone and LAN communication equipment based on DECT and WDCT technology; its R & D and production are mainly concentrated in Germany. In the "Bocholt" factory in Germany, the continuous efforts of more than 500 technical R & D personnel have brought the world-famous modern appearance design, product technological innovation and high standard quality control system to the "Gigaset" brand products. In 2003, Siemens communication and the Ministry of information industry of China jointly established China's 2.4G digital cordless telephone standard, and introduced the digital cordless telephone for the Chinese market using the "Siemens" brand. In 2009, Siemens terminal communication equipment (Shanghai) Co., Ltd. officially changed its name to jiyijia communication equipment (Shanghai) Co., Ltd.; on September 20, 2011, Gigaset brand press conference was held in Shanghai, Siemens telephone officially changed its name to Gigaset in the global scope, and the brand Chinese name is jiyijia. The grand opening of the global rename event marks a new beginning for Gigaset, while inheriting Siemens' excellent quality and innovative R & D capability for 160 years. Gigaset inherits the innovative R & D ability and excellent quality of Siemens communication experts for 160 years, adopts intelligent production, storage management mode and strict quality control to ensure that every phone can satisfy users. In the European market, with the excellent quality of "made in Germany", Gigaset's market leading position cannot be shaken. On average, every three European families have a Gigaset digital cordless telephone. After the name change of the brand, Gigaset brand will continue to use the original Siemens cordless telephone R & D, management and sales team. The core competitiveness including product R & D, production, quality management and after-sales service has not changed in any way, so as to ensure its century old quality and excellent reputation. The launch of Gigaset brand conference and global renaming ceremony marked the beginning of a new chapter for Siemens cordless telephone. Hans burgardt ziermann, Gigaset marketing officer, said: "the Chinese market plays an irreplaceable role in Gigaset's global strategy. After the renaming ceremony, Gigaset will usher in a new stage of development, and we believe that we will do better in the Chinese market and hand over a satisfactory answer sheet for consumers. " On September 20, 2011, Siemens, a company with a long history of 160 years, officially announced that its Siemens telephone has been officially renamed Gigaset worldwide since October 1, 2011, and its brand Chinese name is jiyijia. After the name change, Gigaset is independent of Siemens Group. On February 18, 2016, Gigaset officially announced that since February 18, 2016, the Chinese name of Gigaset brand "jiyijia" has been officially renamed as "Jinjie", and said that the Chinese name of the brand has been renamed without any change in product research and development, production, quality management, purchase channels, after-sales services and other links.

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