Birkenstock勃肯品牌怎么样 申请店铺

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Birkenstock（勃肯）是一个德国凉鞋品牌，拥有超过二百多年的历史。品牌始祖名叫“Johann Adam Birkenstock”，根据1774年的教会档案，他是当时一个德国小村庄里的一个鞋匠。

Birkenstock(勃肯)如今成为潮人心目中的平价必备鞋，但实际上它一开始是专门给君王大臣制造御用鞋。1897年，Johann的孙儿Konrad Birkenstock想到一个看似平常但又崭新的概念：一般人的脚底是有曲线的，但很奇怪鞋的内笼经常是平板的。于是他想如果鞋子能紧贴人脚的曲线，那是何等舒适呢！所以他发明了紧贴脚底线条的鞋垫，并备受鞋匠所采用。1902年，他又设计了“体贴足底弓的鞋底”(flexible arch support)，并广为厂家接受，加入大量生产的的鞋履中。这种拥有特别鞋底的鞋子成功行销全国。1913年开始与医学的合作，并且开始利用工厂大量生产，并推广健康鞋的议题，受到当时医学界的肯定。

Birkenstock is a German sandal brand with a history of more than 200 years. The original name of the brand is "Johann Adam birkenstock". According to the church archives in 1774, he was a shoemaker in a small German village at that time. Birkenstock has become a kind of cheap necessary shoes in the eyes of the tide people, but in fact, it was originally designed to make shoes for the king and ministers. In 1897, Johann's grandson Konrad birkenstock came up with a seemingly ordinary but brand-new concept: the sole of ordinary people's feet is curved, but it's strange that the inner cage of shoes is often flat. So he thought how comfortable it would be if the shoes could stick to the curve of human feet! So he invented a insole that was close to the line of the sole of the foot, and it was adopted by the shoemaker. In 1902, he designed "flexible arch support", which was widely accepted by manufacturers and added to mass-produced shoes. This kind of shoes with special soles have been successfully sold all over the country. In 1913, it began to cooperate with medicine, and began to use factories to mass produce and promote the issue of healthy shoes, which was recognized by the medical community at that time.

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