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鹤山市新利电器实业有限公司是一家专业生产台灯、地灯、壁灯、夹灯等可移式灯具及高功率因数恒光护眼无频闪台灯，直流护眼护脑台灯、吸顶灯等实用型照明灯具的企业，及不断开发的LED产品。公司已经顺利通过了3C认证及GS、CE、B、SAA、TUV、T-mark等产品认证。公司成立于1993年，占地16000平方米，现有厂房建筑15000平方米，现有员工300多人，其中从事产品技术革新开发、外观设计的工程技术人员、品质管理人员占人数的10%以上。公司位于广东省鹤山市沙坪镇325国道旁，对面是大型屋村碧桂圆商业中心，毗邻佛开高速公路，交通便捷，有利于公司的发展，目前公司已成为国内各大商场的优秀供应商。

公司以“依托市场、依托科技、不断创新、追赶潮流”为宗旨，以科技开发为突破口，顺应市场需求，企业从成立之初就十分注重走“以科技带动产品升级换代，以产品开拓带动市场潮流”的滚动型发展之路。不断创新各类实用型新型灯具和电动机缺相保护器、车衣节电器等系列产品，并先后获得了国家知识产权局的30多项实用新型和外观设计专利证书，有利于产品更新换代和市场拓展。

公司建立了完善的产品质量管理体系，严格按照ISO9001：2000、IEC：QC080000国际质量管理体系标准实施管理并已顺利通过认证。公司非常注重环保问题，=于二00六年进行IECQ-HSPM体系即IECQ危害物质过程管理体系的认证，其依据的标准是EIA/ECCB-954，该标准在IECQ的标准编号为QC080000，即“电子电器元件和产品危害物质减免标准和要求”。从来料、辅料、设备、工具采购，从运输、仓储、生产制造等环节严格控制，从而保障生产出来的产品符合RoHS产品认证，同时，公司也非常注重社会责任，已经申请了BSCI 认证。

公司拥有完善的销售网络和售后服务体系，在国内，北京、天津、广州、上海、武汉、成都等二十多个大中城市都设有销售，销售网络遍布全国。公司商标“天利”（TEANRE）被广大顾客所熟悉和接受，产品销售和市场占有率年年递增。在国外，产品的出口地主要是日本，美国，欧盟、东南亚和东欧（包括俄罗斯）市场，其客户也是以连锁超市和灯具卖场为主，如Target, K-Mart, big lots, Lidl, 日本港南商社，山善株式会社，似鸟商社等……

Heshan Xinli Electric Appliance Industry Co., Ltd. is a professional manufacturer of portable lamps such as table lamp, ground lamp, wall lamp, clip lamp, etc., and practical lamps such as high power factor constant light eye protection non stroboscopic table lamp, DC eye protection brain lamp, ceiling lamp, etc., as well as LED products continuously developed. The company has successfully passed 3C certification and GS, CE, B, SAA, TUV, T-Mark and other product certification. Founded in 1993, the company covers an area of 16000 square meters, with 15000 square meters of existing factory buildings and more than 300 employees, of which more than 10% are engineering and technical personnel and quality management personnel engaged in product technological innovation and development and appearance design. The company is located next to national highway 325, shaping Town, Heshan City, Guangdong Province. Opposite to it is the Biguiyuan commercial center of Dayu village. It is adjacent to Fokai expressway. The traffic is convenient and conducive to the development of the company. At present, the company has become an excellent supplier of major shopping malls in China. The company takes "relying on the market, relying on science and technology, continuous innovation, and catching up with the trend" as its tenet, takes scientific and technological development as a breakthrough, and complies with the market demand. Since the beginning of its establishment, the company has paid great attention to the rolling development road of "technology driven product upgrading, product development driven market trend". We have continuously innovated various practical new lamps, phase loss protectors for motors, car clothes and other electrical appliances, and successively obtained more than 30 utility model and design patent certificates issued by the State Intellectual Property Office, which is conducive to product upgrading and market expansion. The company has established a perfect product quality management system, strictly in accordance with ISO9001:2000, IEC: QC080000 international quality management system standards implementation management and has successfully passed the certification. The company attaches great importance to environmental protection. In 2006, the company certified iecq-hspm system, i.e. IECQ hazardous substances process management system, based on EIA / eccb-954. The standard number in IECQ is QC080000, i.e. "standards and requirements for reduction of hazardous substances in electronic and electrical components and products". Strictly control the purchase of incoming materials, auxiliary materials, equipment and tools, transportation, storage, production and manufacturing, so as to ensure that the products produced conform to RoHS product certification. Meanwhile, the company also attaches great importance to social responsibility and has applied for BSCI certification. The company has a perfect sales network and after-sales service system. In China, it has sales in more than 20 large and medium-sized cities, including Beijing, Tianjin, Guangzhou, Shanghai, Wuhan, Chengdu, etc., with sales network all over the country. The company's trademark "tianre" is familiar and accepted by customers, and its product sales and market share increase year by year. In foreign countries, products are mainly exported to Japan, the United States, the European Union, Southeast Asia and Eastern Europe (including Russia) markets, and its customers are mainly supermarket chains and lamp stores, such as target, K-mart, Biglots, lidl, Konan Business Co., Ltd., Shanshan Co., Ltd., bird like Business Co., Ltd., etc

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