金百万品牌怎么样 申请店铺

北京市著名品牌--“金百万”，创号于1992年，以经营正宗北京烤鸭、精品京菜为特色，是集餐饮、娱乐、电子商务等多元化发展的集团公司，是中国最具发展潜力、最值得信赖的餐饮连锁品牌。

公司自成立以来，始终以“弘扬中华饮食文化、发展健康百姓餐饮”为己任，经过20年的不懈努力，完成了由单一店面到连锁经营；由特许加盟到多元化发展；由品牌营销向资本运营战略化转变；现已发展为拥有自己的企业人才发展基地、养殖基地、社区中央厨房、物流配送中心、80余家分店、90多万名会员、近万名员工的美食、娱乐并举，直营、合作、特许加盟三种形式并存的中餐连锁帝国。

公司以“持金色理想、树百年品牌、赢万家满意”的企业精神，严格执行ISO9000和HACCP管理体系标准，先后荣获了“北京市著名商标”、“全国绿色餐饮企业”、“国家特级酒家”、“北京守信企业”、“北京餐饮百强”、“北京市抗震救灾先进集体”等上百个荣誉。

公司积极参与各种公益活动，非典期间举办“白衣天使”活动，免费为医护人员赠送就餐卡；汶川地震期间，集团员工积极捐款，董事长亲率员工参与一线的抗震救灾与灾后重建工作；参加了中国扶贫开发协会和中国教育学会联合启动的“中国就业助学扶贫—雨露计划”，实现了贫困地区1000多人的大学梦想。与中国地质大学、中央音乐大学、西南大学、西北工业大学、中国地质大学等重点“211”大学合作，开展“餐饮百万基因”人才培养计划，为餐饮行业培养优秀的职业经理人。2008年6月，经过层层筛选，公司成为第29界奥林匹克运功会顺义水上赛事项目团队餐饮服务商，并获得了奥运赛事组委会的特殊嘉奖。

创新永远是金百万的核心竞争力，公司实现了管理、经营、责任、发展等各方面的创新。以“社区餐饮、大众消费”的准确定位，率先提出“社区中央厨房”的餐饮新概念，通过高品质的特色菜品、星级的服务、大众的价格、整洁温馨的就餐环境，赢得了上百万会员的青睐；打破传统餐饮受时间和空间限制的运营模式，率先进入电子商务领域，为客提供电子商务产品的增值服务，给企业的快速发展，插上了电子商务的翅膀，她正向着“民族第一餐饮品牌，中华一流美食，国际知名品牌”的宏伟愿景而奋勇前行……

The famous brand of Beijing -- "golden million", founded in 1992, is characterized by authentic Beijing roast duck and high-quality Beijing cuisine. It is a diversified group company integrating catering, entertainment, e-commerce and other development. It is the most potential and reliable catering chain brand in China. Since its establishment, the company has always been committed to "promoting Chinese food culture and developing healthy people's food". After 20 years of unremitting efforts, it has completed the transformation from single store to chain operation, from franchise to diversified development, from brand marketing to strategic capital operation. Now it has developed into its own enterprise talent development base, breeding base and community central kitchen , logistics and distribution center, more than 80 branches, more than 900000 members, nearly 10000 employees of food, entertainment, direct marketing, cooperation, franchise three forms of coexistence of Chinese food chain empire. With the enterprise spirit of "holding the golden ideal, building a century old brand and winning the satisfaction of thousands of families", the company strictly implements ISO9000 and HACCP management system standards, and has successively won hundreds of honors, such as "Beijing famous brand", "national green catering enterprise", "national super restaurant", "Beijing trustworthy enterprise", "Beijing top 100 catering enterprises", "Beijing advanced earthquake relief collective", etc 。 The company actively participated in various public welfare activities, held "angel in white" activities during the SARS period, and gave free meal cards to medical staff; during the Wenchuan earthquake, the group staff actively donated money, and the chairman of the board of directors led the staff to participate in the first-line earthquake relief and post disaster reconstruction work; participated in the "China employment aid poverty alleviation rain dew" jointly launched by China Association for poverty alleviation and development and China Education Society Plan "has realized the university dream of more than 1000 people in poor areas. In cooperation with key "211" universities such as China University of Geosciences, Central Conservatory of music, Southwest University, northwest Polytechnic University and China University of Geosciences, the "catering million genes" talent training program was launched to train excellent professional managers for the catering industry. In June 2008, the company became the catering service provider of Shunyi water sports team of the 29th Olympic Games after layers of screening, and won the special award of the Olympic Games Organizing Committee. Innovation is always the core competitiveness of golden million. The company has achieved innovation in management, operation, responsibility, development and other aspects. Based on the accurate positioning of "community catering and mass consumption", the new concept of "community central kitchen" was put forward first, which won the favor of millions of members through high-quality characteristic dishes, star service, mass price, clean and warm dining environment; the traditional catering operation mode limited by time and space was broken, and the e-commerce field was first entered for customers Value added services for e-commerce products, rapid development of enterprises and e-commerce wings. She is marching forward with the grand vision of "the first national catering brand, the first-class Chinese cuisine, and the international famous brand"

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