稻花香品牌怎么样 申请店铺

湖北稻花香酒业股份有限公司坐落于举世瞩目的长江三峡大坝东侧，水电之都宜昌市东大门——夷陵区龙泉镇。现拥有总资产45.18亿元,在册员工2500余人，总占地2000多亩，是一家以生产稻花香系列白酒为主的股份制企业，是湖北省最大的优质白酒生产基地。公司现拥有23条国内先进的白酒自动化灌装生产线，商品酒年生产能力已超过10万吨。企业先后荣获“全国乡镇企业创名牌重点企业”、“中国食品工业百强企业”、“全国食品行业诚信企业”、“全国酿酒行业百名先进企业”、“中国酒类流通诚信企业”、“改革开放三十年中国酒业之经典企业提名”等荣誉称号。   

稻花香系列白酒以其独特的酿造工艺技术，完善的产品质量保证体系，深受广大消费者的青睐。稻花香酒是吸取传统五粮酿造工艺之精髓，选用优质红高粱、小麦、大米、糯米、玉米为原料，以独特的“包包曲”为糖化发酵剂，取“龙眼”优质矿泉水，采用传统的混蒸、混烧、泥窖发酵工艺精心酿造，长期贮存，精心勾调，精心包装而成的浓香型白酒。产品具有清澈透明、窖香浓郁、醇厚绵甜、协调净爽、回味悠长之特点，产品质量达到国家标准，得到国家许多著名白酒专家的充分肯定，专家们在品评稻花香后认为稻花香酒具有“多粮型、复合香、陈酒味”的显著特点。

目前，湖北稻花香酒业股份有限公司已通过ISO9001质量管理体系、ISO14001环境管理体系、ISO22000食品安全管理体系、ISO10012测量管理体系认证及酒类产品质量等级认证。1993年被评为“首届中国科技之星国际博览会金奖”；1995年获“中国农业博览会铜奖”；1997年获“首届香港国际酒文化节特别金奖”；2000年被授予“中国白酒新秀著名品牌”；2004年被评为“中国白酒质量优秀产品”；2006年稻花香酒顺利通过国家“绿色食品”和“纯粮固态白酒发酵”认证；2005年12月，“稻花香”商标被国家工商总局认定为“中国驰名商标”；2007年，被评为AAA级标准化良好行为企业，通过AAA级质量信用等级认证及AAA级企业信用等级认证。2009年被中国食品工业协会授予中国食品工业质量效益奖。2004年－2011年，连续8年蝉联“中国500最具价值品牌”，品牌价值达118.58亿元。2011年，“稻花香”被国家商务部认定为“中华老字号”。公司出品的稻花香系列白酒已销售到湖北、安徽、江苏、广东、浙江、湖南等全国21个省4个直辖市300多个大中城市。

湖北稻花香酒业股份有限公司将始终以“创大名牌，闯大市场，办大企业”为宗旨，发扬“敢冒风险，自我加压，创造机遇，超常发展”的稻花香精神，按照“实施品牌发展战略，整合全国营销网络，提高驾驭市场能力，打造中国白酒航母”的思路和目标，发挥其独特的市场优势、品牌优势及资源优势，与时俱进，开拓创新，再创稻花香事业美好明天！

Hubei Daohuaxiang Liquor Co., Ltd. is located in Longquan Town, Yiling District, the east gate of Yichang City, the capital of hydropower, on the east side of the Three Gorges dam. Now it has a total assets of 4.518 billion yuan, more than 2500 registered employees and a total area of more than 2000 mu. It is a joint-stock enterprise mainly engaged in the production of Daohuaxiang series liquor and the largest production base of high-quality liquor in Hubei Province. The company now has 23 domestic advanced liquor automatic filling production lines, and the annual production capacity of commercial liquor has exceeded 100000 tons. The enterprise has successively won the honorary titles of "national key brand enterprise of township enterprises", "top 100 enterprises of China's food industry", "integrity enterprise of China's food industry", "100 advanced enterprises of China's wine industry", "integrity enterprise of China's wine circulation", "nomination of classic enterprises of China's wine industry in the 30 years of reform and opening up", etc. With its unique brewing technology and perfect product quality assurance system, Daohuaxiang series liquor is favored by the majority of consumers. Daohuaxiang liquor is a kind of Luzhou flavor liquor, which absorbs the essence of traditional five grain brewing technology, selects high-quality red sorghum, wheat, rice, glutinous rice and corn as raw materials, takes the unique "Baobao Qu" as the saccharification fermentation agent, takes the "longan" high-quality mineral water, uses the traditional mixed steaming, mixed burning and mud cellar fermentation technology to brew, store for a long time, hook up and package meticulously. The product has the characteristics of clear and transparent, rich cellar fragrance, mellow, soft and sweet, harmonious and clear, and long aftertaste. The product quality has reached the national standard, which has been fully affirmed by many famous liquor experts in the country. After tasting the rice flower fragrance, the experts think that the rice flower fragrance wine has the remarkable characteristics of "multi grain type, complex fragrance, and old wine taste". At present, Hubei Daohuaxiang Liquor Co., Ltd. has passed ISO9001 quality management system, ISO14001 environmental management system, ISO22000 food safety management system, ISO10012 measurement management system certification and liquor product quality level certification. In 1993, it was awarded the "gold medal of the first China Science and technology star international exposition"; in 1995, it was awarded the "bronze medal of China Agricultural Exposition"; in 1997, it was awarded the "special gold medal of the first Hong Kong International Wine Culture Festival"; in 2000, it was awarded the "famous brand of Chinese liquor rookie"; in 2004, it was awarded the "excellent product of Chinese liquor quality"; in 2006, Daohuaxiang liquor successfully passed the national "green food" and“ In December 2005, "Daohuaxiang" trademark was recognized as "China's famous trademark" by the State Administration for Industry and commerce; in 2007, it was rated as AAA level standardization good behavior enterprise, and passed AAA level quality credit rating certification and AAA level enterprise credit rating certification. In 2009, it was awarded the quality and Efficiency Award of China food industry by China Food Industry Association. From 2004 to 2011, it has been "China's 500 most valuable brands" for eight consecutive years, with a brand value of 11.858 billion yuan. In 2011, "Daohuaxiang" was recognized as "China time honored brand" by the Ministry of Commerce. The company's Daohuaxiang series liquor has been sold to more than 300 large and medium-sized cities in 21 provinces, 4 municipalities directly under the central government, such as Hubei, Anhui, Jiangsu, Guangdong, Zhejiang and Hunan. Hubei rice flower fragrance liquor Limited by Share Ltd will always aim at "creating a big name brand, breaking through big markets and running large enterprises". It is the spirit of rice flower and spirit that "dare to take risks, self pressurize, create opportunities and develop supernaturally". In accordance with the "implementation of brand development strategy, integration of national marketing network, improving the ability to control the market, and building China's liquor carrier", we should play the role of the idea. Unique market advantages, brand advantages and resource advantages, keep pace with the times, develop and innovate, and create a better tomorrow for the cause of Daohuaxiang!

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