JANOME车乐美品牌怎么样 申请店铺

车乐美缝衣机股份有限公司，始于1921年日本，提倡缝纫艺术化/缝纫休闲化，全球较大的缝纫机制造商

公司以“缝纫艺术化、缝纫休闲化”的复合体验经营方式，发展动手自行制作家庭用品，并且提供顾客销售其创意产品，聚集传统手工资源，以传承台湾手工艺为使命。在各大百货公司配合设立JANOME车乐美缝纫机专柜，同时结合国内传统手工艺团体、原住民、艺术家与教育机构共同推动缝纫艺术化与休闲化，并且将产品的发展扩大到木工、草蓆、原住民编织。

以台湾缝纫文化传承为公司使命，结合各大教育机构，百货公司的文化教室，推广裁缝休闲化。结合社区大学、原住民社团、全省高中工艺家政课，不定期邀请国内、外著名的生活艺术家，提供裁缝技术传授、作品展示。为求能将缝纫年轻化，开设儿童机缝拼布班，扭转了顾客只在缝纫产品上的单向消费，转向自助型的创意互动消费模式。

将产品需求的理性消费，转到以缝纫文化与休闲为经营法门，蜕变为以感性消费、生活体验为创意化经营核心。

整合缝纫产业的上游缝纫机供应商、中游缝纫布料批发商、下游的缝纫器具、材料零售商，也结合手工DIY、生活艺术、才艺班的跨业整合，将创意生活表露无疑。更广度的与文化团体(如世界展望会、纺拓会)、社区大学结合。

运作方式之附加价值，在于整体企业品牌的塑造，强调以缝纫文化带动缝纫休闲化，将实用裁缝延伸成艺术、装饰裁缝，以创意DIY扩大裁缝的运用附加价值。

公司近几年为将缝纫教育推广至台北县市以外之地区，以提升生活品味及生活质量，注重家庭生活理念，DIY生活化，增加生活休闲娱乐。因应wto世界商业自由化的潮流，微利时代的来临。

Che Le Mei sewing machine Co., Ltd., started in 1921 in Japan, advocates the artistic sewing / leisure sewing. The world's largest sewing machine manufacturers develop their own household products and provide customers to sell their creative products in the way of "artistic sewing and leisure sewing" composite experience management. They gather traditional manual resources to inherit Taiwan's handicrafts Mission. Cooperate with major department stores to set up Janome sewing machine counter, and combine with domestic traditional handicraft groups, aborigines, artists and educational institutions to promote the art and leisure of sewing, and expand the development of products to carpentry, straw mat and Aboriginal weaving. With Taiwan sewing culture inheritance as the company's mission, combining with the cultural classrooms of major educational institutions and department stores, promote tailoring leisure. In combination with community universities, Aboriginal communities, and provincial high school craft and home economics courses, famous domestic and foreign life artists are invited from time to time to provide tailor technology teaching and work display. In order to make sewing younger, children's machine sewing and patchwork classes have been set up, which has reversed the one-way consumption of sewing products by customers and turned to the creative and interactive consumption mode of self-service. The rational consumption of product demand has been transformed from sewing culture and leisure as the management method to emotional consumption and life experience as the creative management core. Integrating the upstream sewing machine suppliers, the midstream sewing fabric wholesalers, the downstream sewing appliances and material retailers of the sewing industry, as well as the cross industry integration of DIY, life art and talent classes, the creative life is undoubtedly revealed. More extensive integration with cultural groups (such as world outlook, Textile Development Association) and community universities. The added value of the operation mode lies in the shaping of the overall corporate brand, emphasizing the leisure of sewing driven by sewing culture, extending practical tailoring into art and decorative tailoring, and expanding the added value of tailoring by creative DIY. In recent years, the company aims to promote sewing education to areas outside Taipei to improve life taste and quality, focus on family life concept, DIY lifestyle, and increase life, leisure and entertainment. In response to the trend of WTO World Commercial liberalization, the era of meager profit is coming.

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