京东便利店品牌怎么样 申请店铺
京东线下版本的创新型智慧门店,秉承京东无界零售的理念赋能线下门店,京东提供货源并输出品牌/模式/管理
京东便利店并非传统意义上的便利店形态,而是京东线下版本的创新型智慧门店,秉承京东无界零售的理念赋能线下门店,除了提供优质货源外,京东还将输出品牌、模式和管理在 “ 知人、知货、知场 ” 的基础上,重构零售的成本、效率和体验。
京东便利店的进货方式分为100%从京东进货(首批开放合作)和部分从京东进货两种模式,店主在京东掌柜宝APP下单,由京东物流负责将商品配送到店。100%从京东进货的合作店将得到更多市场活动等方面的支持。
1)货源:店主在京东掌柜宝APP下单,由京东物流配送到店。
2)品质:店主必须承诺店中经营的商品100%保真,“假一罚十”。
3)品类:规划的主营品类是快消品,其它品类可以支持部分摆样和代下单付佣模式。
4)合作:零合作费,零管理费,零培训费,只收取质保金。合作后,京东客户经理上门服务,指导经营。传达厂商促销信息,提供商品培训,并指导终端生动化陈列。
The offline version of the innovative smart store in Jingdong, adhering to the concept of boundless retail in Jingdong, empowers the offline store, JD's supply of goods and export of brand / mode / management is not a traditional form of convenience store, but an innovative smart store of offline version of JD. Adhering to the concept of boundless retail, JD empowers offline stores. In addition to providing high-quality goods, JD will also export its brand, mode and management on the basis of "know people, know goods and know the market", and reconstruct its retail success Ben, efficiency and experience. The purchase mode of Jingdong convenience store is divided into two modes: 100% purchase from Jingdong (the first batch of open cooperation) and partial purchase from Jingdong. The shopkeeper places an order in Jingdong shopkeeper Bao app, and Jingdong Logistics is responsible for delivering the goods to the store. 100% of the cooperative stores purchased from JD will get more support from marketing activities and other aspects. 1) Source: the shopkeeper places an order in Jingdong shopkeeper Bao app, which is delivered to the shop by Jingdong Logistics. 2) Quality: the shopkeeper must promise that 100% of the goods operated in the shop will be true, "10% for one fake". 3) Category: the planned main category is FMCG, and other categories can support partial sample placement and commission mode. 4) Cooperation: Zero cooperation fee, zero management fee, zero training fee, only quality assurance deposit. After cooperation, Jingdong customer manager will provide on-site service and guide the operation. Convey the promotion information of manufacturers, provide commodity training, and guide the vivid display of terminals.
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