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SK-II诞生于日本，是日本皮肤专家将科技运用到护肤品开发中的结晶，是目前在日本、香港、台湾、东南亚、韩国及中国等地深受欢迎的护肤品牌。2003年，SK-II将酒红色的旋风吹到欧洲，在英国等地畅销。

SK-II公司创办人MR.MAX FACTOR，在波兰出生，早期从事假发及化妆师的工作，19世纪初移民到美国。

1909年中，SK-II先生在洛杉矶戏院区开设了戏剧用品店，专售舞台用的专业假发及化妆用品。起初他贩卖德国的剧院化妆品，但因为经常有电影演员像他求教化妆方面的建议，而让他感受到当时新兴的电影事业需要一种新的化妆技巧。当时演员们用油彩来化妆，脸部的妆在镜头上看就是厚厚的一层浓妆，又泛着油光，显得僵硬不自然，于是SK-II先生发明了一种新配方的膏状彩妆，叫做Flexible Greasepaint （清爽彩妆），这是一个专为电影拍摄所制作出的化妆用品。

浮世情怀

随后，SK-II又做了一次创举，发表"浮世情怀彩妆系列（Society Makeup)"让化妆用品跨出专业化妆室，成为各行各业关心"美"的女士都能共享的消费品，美丽不再是明星、艺人的专利，平凡的女性也可以自信地焕发出更光鲜的外表。

这一系列用品含盖了粉底、蜜粉、腮红、眼影、眼线、眉笔、睫毛膏及修容。遮盖功用的产品，都是依SK-II的“和谐色彩”概念设计出来的。在互补色彩的调和润饰下，突显出每一种发色或肤色女性的和谐色彩感，让所有女性朋友皆能具备如明星般的光采吸引力。一直到今日，“和谐色彩”概念仍旧是SK-II发展彩妆产品时不变的信念。

领域扩张

从彩妆进入保养护肤领域：因为注意到健康肌肤对美貌的重要性，SK-II浮世情怀彩妆系列中也推出护肤系列，包括洁肤、保湿及防止肌肤提早老化等产品。这些产品适用于各种肤质，并受到电影明星及一般消费者的喜爱。

SK-II was born in Japan. It is the crystallization of Japanese skin experts applying science and technology to the development of skin care products. It is a popular skin care brand in Japan, Hong Kong, Taiwan, Southeast Asia, South Korea and China. In 2003, SK-II brought the wine red whirlwind to Europe, and it sold well in Britain and other places. Mr. MaxFactor, the founder of SK-II company, was born in Poland and engaged in the work of wig and makeup artist in the early stage. He immigrated to the United States in the early 19th century. In the middle of 1909, Mr. SK-II opened a theater supplies store in Los Angeles Theater area, which specializes in professional wigs and cosmetics for stage use. At first, he sold theater cosmetics in Germany, but because he was often asked by film actors for advice on make-up, he felt that the emerging film industry at that time needed a new make-up technique. At that time, the actors used oil paint to make up their faces. The makeup on their faces looked thick and shiny on the camera, which made them stiff and unnatural. So Mr. SK-II invented a new formula of paste like makeup, called flexible greasepaint, which was specially made for film shooting. Later, SK-II made another innovation, publishing "society makeup" to let cosmetics step out of the professional dressing room and become a consumer product that can be shared by ladies of all walks of life who care about "beauty". Beauty is no longer the patent of stars and artists, and ordinary women can confidently glow a brighter appearance. This series of products contains foundation, honey powder, blush, eye shadow, eyeliner, eyebrow pencil, mascara and dressing. The products for covering function are designed according to the concept of "harmonious color" of SK-II. Under the harmonious embellishment of complementary colors, it highlights the harmonious color sense of every kind of hair color or skin color women, so that all female friends can have the brilliance and attraction like stars. Up to now, the concept of "harmonious color" is still SK-II's constant belief in the development of cosmetics products. Field expansion from cosmetics into the field of skin care: because of the importance of healthy skin to beauty, SK-II skin care series also launched skin care series, including cleansing, moisturizing and preventing premature aging of skin products. These products are suitable for all kinds of skin types and are loved by movie stars and general consumers.

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