富贵鸟FUGUINIAO品牌怎么样 申请店铺

创立于1991年，国内受欢迎的中高档鞋品牌，主要从事男女皮鞋、男士商务休闲装及皮具等相关配饰的研发、生产及销售的现代化企业

富贵鸟股份有限公司 （「富贵鸟」或「公司」，连同其附属公司，统称「集团」）是一家实力雄厚的主要鞋类制造商、销售商及知名的商务休闲男装销售商。公司主要从事男女皮鞋、男士商务休闲装及皮具等相关配饰的研发、生产及销售。业务范围涵盖品牌运营、设计研发、采购、生产及销售多个环节。根据行业报告，以2012年的零售收入计算，公司是全中国第三大品牌商务休闲鞋产品制造商及第六大品牌鞋产品制造商。

公司主要以着名的富贵鸟品牌制造及销售产品，打造多元化的产品组合。富贵鸟”创立于1991年，且在1995年开始生产男装皮鞋、1997年将生产线扩张至女鞋。在充分利用产品优势及品牌知名度的基础上，公司从2011年开始以富贵鸟品牌销售西装、裤子、夹克及衬衫等多种商务休闲男装以及皮带、皮包、行李箱及钱包等皮革配饰产品。多元化的产品组合使公司在中国鞋服市场上脱颖而出，占有优势地位。

二十多年的品牌管理经验造就了公司的专业。“AnyWalk”及“FGN”两个其他品牌分别于2010年及2012年成功推出市场。FGN品牌产品以年龄段为25至40岁的消费者为目标，提供中高档男士及女士皮鞋；而“AnyWalk”品牌产品则以年龄段为16至35岁的时尚人群为目标，提供男士及女士时尚休闲鞋。以不同品牌推广多元化的产品组合令公司面向广泛的顾客群并提高了市场竞争力。

公司庞大的销售及分销网络遍布中国30多个省、自治区及直辖市。而随着市场对个性化产品需求的增加及中国电子商务业务的发展，公司也通过大规模团购以及第三方网购平台销售部分产品。公司始终坚持“创新求发展、质量求生存、管理创效益“的经营宗旨，不断致力于提升产品质量和设计研发水平，维护品牌荣誉。公司将为成为中国具影响力的时尚品牌企业而不懈努力。

Founded in 1991, China's popular middle and high-end shoe brand is a modern enterprise Fuguiniao Co., Ltd. ("Fuguiniao" or "company", together with its subsidiaries, collectively referred to as "group"), which is mainly engaged in the R & D, production and sales of men's and women's leather shoes, men's business and leisure wear, leather goods and other related accessories Business leisure men's clothing sellers. The company is mainly engaged in the R & D, production and sales of men's and women's leather shoes, men's business casual wear and leather accessories. The business scope covers brand operation, design and development, procurement, production and sales. According to the industry report, based on the retail revenue in 2012, the company is the third largest brand manufacturer of business casual shoes and the sixth largest brand manufacturer of shoes in China. The company mainly manufactures and sells products under the famous Fuguiniao brand to create a diversified product portfolio. Fuguiniao was founded in 1991 and began to produce men's leather shoes in 1995. In 1997, the production line was expanded to women's shoes. On the basis of making full use of the product advantages and brand awareness, the company began to sell a variety of business casual men's wear such as suits, pants, jackets and shirts, as well as leather accessories such as belts, leather bags, suitcases and wallets under the brand of Fuguiniao in 2011. The diversified product mix makes the company stand out in China's shoes and clothing market and occupy an advantageous position. More than 20 years of brand management experience has created the company's professional. Two other brands, "AnyWalk" and "FGN", were successfully launched in the market in 2010 and 2012 respectively. FGN brand products provide high-end men's and women's leather shoes for consumers aged 25-40, while "anywalk" brand products provide men's and women's fashion leisure shoes for fashionable people aged 16-35. To promote diversified product mix with different brands enables the company to face a wide range of customer groups and improve market competitiveness. The company has a huge sales and distribution network in more than 30 provinces, autonomous regions and municipalities directly under the central government. With the increase of market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company always adheres to the business tenet of "innovation and development, quality and survival, management and efficiency", and is constantly committed to improving product quality, design and development level, and maintaining brand honor. The company will make unremitting efforts to become an influential fashion brand enterprise in China.

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