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"Miiwii" is a women's clothing brand owned by the tea color clothing group. It is a potential fashion women's clothing brand in China. It aims to create a confident and elegant image for women in the new era and show their unique quality. Founded in 1999, the company is headquartered in Fuzhou, Fujian Province, with hundreds of stores and nearly 1000 employees. Fuzhou Minwei Clothing Co., Ltd., founded in April 1999, is a private enterprise. At present, it has two major brands: Minwei and shishangfang. At the end of the day, the brand style of women's wear is elegant and generous, following the fashion trend, and is popular with urban white-collar women who like exquisite and exquisite styles. Shishangfang clothing brings fashionable women who pursue fashion, personality and taste. It is always in the forefront of fashion. Fuzhou Minwei Clothing Co., Ltd. specializes in the development and production of "Minwei" clothing. At last, the design of women's wear brand shows elegant and generous temperament. Following the fashion trend, the fabrics mainly come to Japan, South Korea and Taiwan. In terms of operation, the brand strategy is implemented, and the form of operation is chain monopoly. Pay attention to the brand image and clothing connotation, enhance the added value of the product through the gold content of the design, and the moderate price constitutes a good cost performance.

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