洮儿河牌品牌怎么样 申请店铺

吉林省洮儿河酒业有限公司位于素有“吉林鹤乡”美誉的吉林省白城市。公司始建于1924年，其前身是东北军著名抗日爱国将领万福麟创办于白城子（现白城市）的“福丰达烧锅”，旧时有“福丰酒海浓香美，味占洮水第一家”之美誉，距今已有近百年历史。1946年，政府接收企业，命名为“白城子油酒厂”，1996年，更名为“白城市洮儿河酒厂”，2004年，改制为“吉林省洮儿河酒业有限公司”。经数代酿酒人的不懈坚持和传承，如今的洮儿河酒业已经发展成为中国北方的骨干酿酒企业。

林省洮儿河酒业有限公司始终坚持“务实创新，拼搏共进”的企业精神，秉承“以人才为根本、以质量求生存、以经营求效益、以科学求发展”的治理方针，致力于酿造浓香优级白酒。公司现有新老两个厂区：老厂区即原“福丰达烧锅”所在地，占地面积4万余平方米，拥有百年窖池500个，百年酒海98个，原酒仓库14座，年产优质商品酒能力近1.8万吨。2011年4月，公司计划注入资金6亿元于白城市工业园区新建国家AAA级旅游观光生态工厂，新厂共占地面积58.8万余平方米，新建窖池3000个，具备浓香、酱香、芝麻香等多种香型的生产酿造能力。公司拥有吉林省实力最强的品酒师团队，现有国家级品酒师2名，省级品酒师4名，专业品酒师30余名，专业技术人才40余名。历经数代人的酿酒技艺传承，采用时称“八百里瀚海”嫩江之流的洮儿河水，精选松辽平原特有的优级红高粱，洮儿河人酿造出了“无色透明，窖香浓郁，绵甜净爽、回味悠长”的经典浓香白酒。洮儿河酒先后获得了“吉林名酒”、“巴黎国际博览会金奖”、“吉林省著名商标”、“吉林省名牌”、“中华老字号”等国际级、国家级、省级荣誉数百项，见证了洮儿河酒的发展历程和辉煌。

公司采用现代科学技术、先进的检测设备与传统酿造工艺有机结合，研发出洮儿河“原生态系列”、“陈酿系列”、“OEM系列”“光瓶系列”等系列产品，近百个品种。公司销售网络以吉林省为中心，遍布辽宁、黑龙江、内蒙古、北京、天津、河北、山东、安徽、浙江等市场。同时，公司还积极与国际市场接轨，在新西兰、俄罗斯、韩国、新加坡等国家均有合作伙伴。目前，洮儿河酒的销售量及市场占有率逐年递增、快速攀升，现已居北方规模型酿酒企业的前列。洮儿河品牌白酒正在成为诸多经销商、消费者的挚爱首选，洮儿河酒业已成为吉林省的名片和全国酒类行业的新星。2011年10月沈阳全国糖酒会期间，洮儿河酒以其窖香浓郁、绵甜净爽的经典浓香品质，得到了广大客户及消费者的一致好评，也与全国范围内的诸多酒业经营大户建立了合作关系！

洮儿河酒业始终注重自身的品牌建设。公司以多种媒体形式开展宣传活动，如电视广告、高速跨桥广告、户外大牌、楼宇电视、车体广告等。与此同时，公司还积极开展洮儿河品牌公关活动，其中，在2009年，洮儿河酒业为第五届东北亚博览会赞助商，洮儿河酒被评为“宴会指定用酒”。2012年，在吉林省举办的第十二届全国冬季运动会中，公司所产洮儿河二十年陈酿、洮儿河原生态酒被评为官方指定用酒，很好的提升了洮儿河品牌的美誉度和忠诚度。

荣誉与信赖的获得，是对淬砺奋进、艰苦创业、至真至纯、不断超越的洮儿河人的最高褒奖与激励。对此，公司总经理侯昱臣提出：“酒中新曲，百炼成钢”，这是新时代、新市场环境下对洮儿河人的更高要求！我们相信，伴随着洮儿河营销网络的扩展和品牌价值的不断提升，以及公司招商战略和全国化战略的实施与推进，洮儿河酒业必将取得更大的突破与成功，在千变万化的市场环境中实现“与社会同行，与环境相依，与人类共存，共建明天幸福美满生活”的目标！

Jilin Taoerhe Liquor Co., Ltd. is located in Baicheng City, Jilin Province, which is known as "Jilin Hexiang". The company was founded in 1924. Its predecessor was wanfulin, a famous Anti Japanese patriotic general of the Northeast Army, founded in baichengzi (now Baicheng) as the "fufengda cauldron". In the old days, it had the reputation of "Fufeng has rich liquor and delicious taste, which is the first one in Taoshui". It has a history of nearly 100 years. In 1946, the government accepted the enterprise and named it "baichengzi oil distillery". In 1996, it was renamed as "Baicheng Taoerhe distillery". In 2004, it was restructured as "Jilin Taoerhe liquor industry Co., Ltd.". Through the unremitting persistence and inheritance of generations of brewers, today's Taoerhe liquor industry has developed into a backbone liquor making enterprise in northern China. Taoerhe liquor industry Co., Ltd. of linprovince always adheres to the enterprise spirit of "pragmatic innovation, striving for common progress", adheres to the management policy of "talents as the foundation, quality as the survival, management as the benefit, science as the development", and is committed to brewing Luzhou flavor superior liquor. The company has two old and new factories: the old factory is the place where the former "fufengda cooking pot" is located, covering an area of more than 40000 square meters, with 500 century old pits, 98 century old wine sea, 14 original wine warehouses, with an annual production capacity of nearly 18000 tons of high-quality commodity wine. In April 2011, the company plans to invest 600 million yuan to build a new national AAA level tourism and ecological factory in Baicheng Industrial Park. The new factory covers an area of 588000 square meters, and 3000 new cellars are built. It has the production and brewing capacity of Luzhou flavor, Maotai flavor, sesame flavor and other flavor types. The company has the strongest team of wine tasters in Jilin Province, with 2 national wine tasters, 4 provincial wine tasters, more than 30 professional wine tasters and more than 40 professional and technical talents. After several generations of wine making technology inheritance, Taoerhe River, known as "eight hundred Li and a sea", was adopted to select the unique superior Red Sorghum in Songliao plain. Taoerhe people brewed the classic Luzhou flavor liquor of "colorless and transparent, strong cellar fragrance, soft, sweet, clean and long aftertaste". Taoerhe liquor has won hundreds of international, national and provincial honors, such as "Jilin famous liquor", "Paris International Expo Gold Award", "Jilin famous trademark", "Jilin famous brand", "China Time-honored Brand", which witnessed the development and brilliance of Taoerhe liquor. The company adopts modern science and technology, advanced testing equipment and traditional brewing technology to organically combine and develop Taoerhe "Original Ecology Series", "aging series", "OEM series", "light bottle series" and other series products, nearly 100 varieties. The company's sales network is centered in Jilin Province, covering Liaoning, Heilongjiang, Inner Mongolia, Beijing, Tianjin, Hebei, Shandong, Anhui, Zhejiang and other markets. At the same time, the company also actively integrates with the international market, and has partners in New Zealand, Russia, South Korea, Singapore and other countries. At present, the sales volume and market share of Taoerhe liquor are increasing year by year, and it is now in the forefront of large-scale brewing enterprises in the north. Taoerhe brand liquor is becoming the first choice of many distributors and consumers. Taoerhe liquor industry has become the business card of Jilin Province and the new star of the national liquor industry. During Shenyang National Sugar and Wine Fair in October 2011, Taoerhe liquor, with its classic aroma quality of strong cellar fragrance, soft, sweet and clean, has been unanimously praised by customers and consumers, and has established cooperative relations with many large liquor business owners nationwide! Taoerhe liquor industry always pays attention to its own brand construction. The company carries out publicity activities in various media forms, such as TV ads, high-speed cross bridge ads, outdoor billboards, building TV, car body ads, etc. At the same time, the company also actively carried out Taoerhe brand PR activities, among which, in 2009, Taoerhe liquor industry was the sponsor of the fifth Northeast Asia Expo, and Taoerhe liquor was rated as "banquet designated liquor". In 2012, in the 12th National Winter Games held in Jilin Province, Taoerhe 20-year-old wine and Taoerhe original ecological wine produced by the company were rated as official designated wine, which greatly improved the reputation and loyalty of Taoerhe brand. The achievement of honor and trust is the highest praise and encouragement to Taoerhe people who are diligent, hard-working, true, pure and constantly surpassing. To this end, Hou Yuchen, the general manager of the company, put forward that "new Qu in wine is made of steel". This is a higher requirement for Taoerhe people in the new era and new market environment! We believe that with the expansion of Taoerhe marketing network and the continuous improvement of brand value, as well as the implementation and promotion of the company's investment strategy and national strategy, Taoerhe liquor industry will make greater breakthroughs and success, and achieve the goal of "working with the community, relying on the environment, coexisting with human beings, and building a happy and happy life tomorrow" in the ever-changing market environment!

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