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SaintLaurentParis是2012年3月重返伊夫圣罗兰(YvesSaintLaurent)担任创意总监的设计师HediSlimane为其服装线更改的新品牌名称。

执服装界牛耳的YvesSaintLaurent，用巴黎左岸创新、时尚的独特风情开创了色彩缤纷、浪漫高雅的SaintLaurent时代。自1964年推出第一个彩妆系列起，YvesSaintLaurent品牌始终传达着高雅、神秘以及热情的SaintLaurent精神。

YvesSaintLaurent先生1936年生于法国属地阿尔及利亚，幼年时便酷爱戏剧，曾设计过舞台布景，同时对素描及绘画有极高的天分，注定会在创作的道路上大放异彩。他17岁时，便被世界知名的时尚杂志“Vogue”发掘，被誉为神童。21岁时因ChristianDior先生过世而继任Dior工作室的首席设计师，设计出风靡一时的时装，真可谓少年得志，意气风发。

1961年好友PierreBerge与YvesSaintLaurent开始共同创业，1966年，YvesSaintLaurent在巴黎塞纳河左岸开设了自己的第一家成衣服饰店，命名为“YvesSaintLaurentRivaGauche”。YvesSaintLaurent对色彩素材的大胆运用，给时装带来了崭新的面貌与气息，奠定了他在设计界的领导地位，更被誉为20世纪仍在人世的传奇人物。

YvesSaintLaurent的整体形象是一致的，尽管大师的思路敏捷、题材广泛，但却始终保持法国时装的优雅风采。其女装的常见款式，像茄克套装、茄克裤装，厚质面料的挺括与造型设计的雅致恰好相得益彰。若用柔软质料的设计，不管是修长的连衣裙，或正式的套裙，SaintLaurent都会处理得十分舒爽和柔美。优雅、完美是YvesSaintLaurent毕生的追求;高尚的气质、华贵的仪表，是YvesSaintLaurent这一品牌永久的形象。

YvesSaintLaurent先生纵横流行舞台，呼风唤雨40年，创造了无数流行趋势。从1957年开始，喇叭裙线、梨型自然褶饰、骑士型长筒靴、嬉皮装、中性服装、透明装等无不风行一时。SaintLaurent弄潮时尚界，但从不媚俗，在探索新样式时总是将立足点放在传统精神的继承上，赋予高级时装的时代意义，并变换服装风格，他从来只是一个传统的改革者，而非一个服装的革命家，象CHANEL那样促成服装的变革和创造性的飞跃。

YvesSaintLaurent时装的本质是法国高级时装传统精神的延续。1998年夏天，在法国世界杯足球赛开幕式上，YvesSaintLaurent的时装覆盖了整个绿茵场，300多件代表YvesSaintLaurent40年来创作成就的衣裙由各国模特一一展示在法兰西体育场，从某种意义上来说，它就是一场完整的YvesSaintLaurent时装回顾展。

自1964年YvesSaintLaurent推出以其名字中第一个英文字母“Y”命名的女性香水，YSL品牌从此与香水结缘。YvesSaintLaurent独创的香水哲学，明显地区分开消费者独特的个性与生活方式，是个性化香水的典型。脍炙人口的“圣罗兰鸦片”(YSLOpium)则是1977年YvesSaintLaurent到中国旅行后推出的香水，他深受中国文化感动，从鼻烟壶的造型得到灵感，酝酿了暗香浮动、富有浓厚的东方神秘色彩的YSLOpium，这也是首次突破传统命名的香水，推出后举世轰动，至今仍居世界香水排名前列;YSLKouros香水更添男性阳刚、健康的气息;YSLParis香水诉说着时尚之都巴黎及巴黎女子的温柔与浪漫;1988年问世的YSLJazz男性香水则如爵士乐般流曳于国际都会，显示出自由与乐观的风情。

1999年TomFord接手YSL的设计总监，他惊人的才情与精确的创意让YvesSaintLaurent重新走在时代的前端。

2000年以后，TomFord相继推出的女士香水“NU”和男士香水“M7”因各自独特的香型，性感大胆的广告宣传策略掀起抢购狂潮，继续着YvesSaintLaurent品牌的传奇。多年来，YvesSaintLaurent不断为设计界注入新的动力、新的启发，YvesSaintLaurent获得了无数的奖项、勋章，尽管抄袭仿冒YSL设计的作品无数，而这却恰恰证明了YvesSaintLaurent无边的影响力。

Saint Laurent Paris is a new brand name changed by Hedi Slimane, a designer who returned to Yves Saint Laurent as creative director in March 2012. Yves Saint Laurent, who holds the bull's ear in the clothing industry, created the Saint Laurent era with colorful, romantic and elegant colors with the unique innovative and fashionable style of the left bank of Paris. Since the launch of the first make-up series in 1964, Yves Saint Laurent brand has always conveyed the elegant, mysterious and enthusiastic spirit of Saint Laurent. Mr. Yves Saint Laurent was born in 1936 in Algeria, the French territory. He was fond of drama when he was a child. He had designed stage settings, and had great talent in drawing and painting. He was destined to make a great difference in the way of creation. At the age of 17, he was discovered by vogue, a world-famous fashion magazine, and was hailed as a prodigy. When I was 21 years old, I succeeded as the chief designer of Dior studio because of the death of Christian Dior, and designed fashionable fashion. It's really a young man's aspiration and high spirited. In 1961, Pierre Berge and Yves Saint Laurent started their business together. In 1966, Yves Saint Laurent opened his first clothing store on the left bank of the Seine River in Paris, named Yves Saint Laurent Riva gauche. Yves Saint Laurent's bold use of color materials has brought a brand-new look and breath to fashion, established his leading position in the design industry, and is also known as a legend still alive in the 20th century. Yves Saint Laurent's overall image is the same. Although the master's ideas are agile and themes are wide, he always keeps the elegant style of French fashion. The common styles of women's wear, such as jacket suit and jacket trousers, the straightness of thick fabric and the elegance of modeling design just complement each other. If the design is made of soft materials, whether it's a long dress or a formal dress, Saint Laurent will be very comfortable and soft. Elegance and perfection are Yves Saint Laurent's lifelong pursuit; noble temperament and luxurious appearance are the permanent image of Yves Saint Laurent. Mr. Yves Saint Laurent has been on the popular stage for 40 years, creating numerous popular trends. Since 1957, trumpet skirt line, pear shaped natural pleats, chivalrous boots, hippies, neutral clothes, transparent clothes and so on have been popular. Saint Laurent is a fashion trendsetter, but never kitsch. When exploring new styles, he always puts his foothold on the inheritance of traditional spirit, endows high-end fashion with the significance of the times, and changes the style of clothing. He has always been a traditional reformer, not a clothing revolutionist, who, like Chanel, has contributed to the transformation and creative leap of clothing. The essence of Yves Saint Laurent fashion is the continuation of the traditional spirit of French haute couture. In the summer of 1998, at the opening ceremony of the world cup in France, Yves Saint Laurent's fashion covered the whole green field. More than 300 dresses representing Yves Saint Laurent's 40 years of creative achievements were displayed in the French stadium by models from all over the world. In a sense, it is a complete Yves Saint Laurent fashion retrospective exhibition. Since 1964, YvesSaintLaurent launched the female perfume named after its first English letter "Y", and the YSL brand has been linked with perfume. YvesSaintLaurent's original philosophy of perfume, which clearly separates consumers' unique personality and lifestyle, is a typical example of personalized perfume. The "YSLOpium" is the most popular perfume after the YvesSaintLaurent travel to China in 1977. He was deeply moved by China culture, inspired by the shape of snuff bottles, and brewed with YSLOpium floating fragrance and rich oriental mystery. This is the first time to break through the traditional perfume, and has been the world's top perfume after its launch. Front row; YSLKouros perfume adds male masculine and healthy breath; YSLParis perfume tells the tenderness and romance of Paris and Paris women of fashion capital; the YSLJazz men's perfume released in 1988 is like jazz flowing to the international city, showing freedom and optimism. In 1999, Tom Ford took over the design director of YSL. His amazing talent and precise creativity made Yves Saint Laurent walk in the front of the times again. After 2000, TomFord launched the women's perfume "NU" and "men's perfume" M7 "because of their unique flavor, sexy and bold advertising strategy to set off panic buying, continue the legend of YvesSaintLaurent brand. Over the years, Yves Saint Laurent has continuously injected new impetus and inspiration into the design industry. Yves Saint Laurent has won numerous awards and medals. Although there are numerous works copied and imitated from YSL design, this just proves the boundless influence of Yves Saint Laurent.

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