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富贵鸟股份有限公司，皮鞋十大品牌，福建省著名商标，福建省名牌产品，国内最受欢迎的中高档鞋品牌之一，福建省重点培育和发展的国际知名品牌，国内知名的实力雄厚的主要鞋类制造商、销售商，以卓越的产品质量和穿着舒适闻名于

富贵鸟品牌（鞋）创立于1992年，成立之初富贵鸟专注于男鞋，以卓越的产品质量和穿着舒适闻名于世，后开始进入女鞋市场，不久便凭借先进的制鞋工艺和国内外富有声望的设计师团队发展成为国内最受欢迎的中高档鞋品牌之一，并屡次获得国家殊荣。

富贵鸟代表着一种都市男女追求高品位生活的风格，品牌定位为优雅、时尚、高贵，结合原有经典、职业、传统等基本属性，特别增加了时尚、高贵、优雅属性，形成了全新的适应一级市场的“都市”商品线，使富贵鸟品牌的商品项目群更加完善，能够满足一、二、三级城市的中高档男女消费群。

富贵鸟股份有限公司（「富贵鸟」或「公司」，连同其附属公司，统称「集团」）是一家实力雄厚的主要鞋类制造商、销售商及知名的商务休闲男装销售商。公司主要从事男女皮鞋、男士商务休闲装及皮具等相关配饰的研发、生产及销售。业务范围涵盖品牌运营、设计研发、采购、生产及销售多个环节。根据行业报告，以2012年的零售收入计算，公司是全中国第三大品牌商务休闲鞋产品制造商及第六大品牌鞋产品制造商。

公司主要以着名的富贵鸟品牌制造及销售产品，打造多元化的产品组合。富贵鸟”创立于1991年，且在1995年开始生产男装皮鞋、1997年将生产线扩张至女鞋。1998年至2012年期间，公司的皮鞋产品多次荣获“中国真皮鞋王”以及“最具市场竞争力品牌”等多项称号及奖项。在充分利用产品优势及品牌知名度的基础上，公司从2011年开始以富贵鸟品牌销售西装、裤子、夹克及衬衫等多种商务休闲男装以及皮带、皮包、行李箱及钱包等皮革配饰产品。多元化的产品组合使公司在中国鞋服市场上脱颖而出，占有优势地位。

二十多年的品牌管理经验造就了公司的专业。“AnyWalk”及“FGN”两个其他品牌分别于2010年及2012年成功推出市场。FGN品牌产品以年龄段为25至40岁的消费者为目标，提供中高档男士及女士皮鞋；而“AnyWalk”品牌产品则以年龄段为16至35岁的时尚人群为目标，提供男士及女士时尚休闲鞋。以不同品牌推广多元化的产品组合令公司面向广泛的顾客群并提高了市场竞争力。

根据最新流行趋势及客户需求，公司致力于制造优质、舒适、引领市场潮流的鞋类及男装产品；各产品部门及品牌均设有专门的研究、设计及开发团队。公司的设计师曾荣获全国皮鞋设计大奖赛一等奖及中国皮革设计大奖赛特等奖等多个鞋类设计方面的国家级奖项。

公司庞大的销售及分销网络遍布中国30多个省、自治区及直辖市。而随着市场对个性化产品需求的增加及中国电子商务业务的发展，公司也通过大规模团购以及第三方网购平台销售部分产品。公司始终坚持“创新求发展、质量求生存、管理创效益“的经营宗旨，不断致力于提升产品质量和设计研发水平，维护品牌荣誉。公司将为成为中国最具影响力的时尚品牌企业而不懈努力。

Fuguiniao Co., Ltd., top ten brands of leather shoes, famous trademarks of Fujian Province, famous products of Fujian Province, one of the most popular middle and high-grade shoes brands in China, international famous brands focused on Cultivation and development of Fujian Province, well-known major footwear manufacturers and distributors with strong domestic strength, is famous for its excellent product quality and comfortable wearing. Fuguiniao brand (shoes) was founded in 1 In 992, Fuguiniao focused on men's shoes at the beginning of its establishment. It is famous for its excellent product quality and comfortable wearing. Later, it began to enter the women's shoes market. Soon, it developed into one of the most popular middle and high-grade shoes brands in China with its advanced shoemaking technology and prestigious designer teams at home and abroad, and won national honors for many times. Fuguiniao represents a style that urban men and women pursue high-grade life. The brand positioning is elegant, fashionable and noble. Combined with the original classic, occupation, tradition and other basic attributes, it especially increases the fashionable, noble and elegant attributes, forming a brand-new "urban" commodity line that adapts to the primary market, and makes the Fuguiniao brand's commodity project group more perfect, which can meet the first and second requirements Middle and high-end male and female consumption groups in three-tier cities. Fuguiniao Co., Ltd. ("Fuguiniao" or "the company", together with its subsidiaries, collectively referred to as "the group") is a major footwear manufacturer, distributor and well-known business leisure men's clothing distributor with strong strength. The company is mainly engaged in the R & D, production and sales of men's and women's leather shoes, men's business casual wear and leather accessories. The business scope covers brand operation, design and development, procurement, production and sales. According to the industry report, based on the retail revenue in 2012, the company is the third largest brand manufacturer of business casual shoes and the sixth largest brand manufacturer of shoes in China. The company mainly manufactures and sells products under the famous Fuguiniao brand to create a diversified product portfolio. Fuguiniao was founded in 1991 and began to produce men's leather shoes in 1995. In 1997, the production line was expanded to women's shoes. From 1998 to 2012, the company's leather shoes products won many titles and awards such as "China's real leather shoes king" and "the most competitive brand in the market". On the basis of making full use of the product advantages and brand awareness, the company began to sell a variety of business casual men's wear such as suits, pants, jackets and shirts, as well as leather accessories such as belts, leather bags, suitcases and wallets under the brand of Fuguiniao in 2011. The diversified product mix makes the company stand out in China's shoes and clothing market and occupy an advantageous position. More than 20 years of brand management experience has created the company's professional. Two other brands, "AnyWalk" and "FGN", were successfully launched in the market in 2010 and 2012 respectively. FGN brand products provide high-end men's and women's leather shoes for consumers aged 25-40, while "anywalk" brand products provide men's and women's fashion leisure shoes for fashionable people aged 16-35. To promote diversified product mix with different brands enables the company to face a wide range of customer groups and improve market competitiveness. According to the latest fashion trends and customer needs, the company is committed to manufacturing high-quality, comfortable and market leading footwear and men's wear products; each product department and brand has a special research, design and development team. The designer of the company has won the first prize of national leather shoes design Grand Prix and the special prize of China Leather Design Grand Prix. The company has a huge sales and distribution network in more than 30 provinces, autonomous regions and municipalities directly under the central government. With the increase of market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company always adheres to the business tenet of "innovation and development, quality and survival, management and efficiency", and is constantly committed to improving product quality, design and development level, and maintaining brand honor. The company will make unremitting efforts to become the most influential fashion brand enterprise in China.

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