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始创于1928年，新加坡历史悠久的药业公司，斧标驱风油/斧标正红花油享誉业界

关于“斧标”：

1928年，梁润之先生在新加坡创立药厂生产驱风油，正式定名为梁介福药业(私人)有限公司。由于当时新加坡是一个多种族的社会，为使各民族都通用，他认为以符号形象表示较为恰切。当时南洋一带以乡村为主，斧头随处可见，所以选定斧头为驱风油的商标，并一直沿用至今。

20世纪60年代，第二代传人梁庆经先生发现许多到麦加朝圣的回教徒多是坐船到圣地去，路途漫长艰苦，难免发生晕船。于是很有耐心、诚恳和说服力地派送斧标驱风油到朝圣的客轮上。后来，新加坡和马来西亚的朝圣者都在一年一度朝圣的途中带上这个小巧的药用油瓶，用它来按摩或治疗头疼、头晕和其他由于长途拔涉带来的不适都非常有效。来自马来西亚、印尼、泰国、印度等地的朝圣者们把驱风油带回原属国，起到了推介作用。

拓展之路：

专注于自然疗法为人类服务已逾八十年的梁介福药业，是新加坡历史悠久的药业公司之一。在东南亚，“斧标”找到了合适自己的市场定位，那就是带给家人居家和旅游健康。梁介福药业在东南亚有着强大的客户群。数十年的市场积累使斧标驱风油已经被列为到新加坡旅游不可不买的礼物，“斧标”系列产品成为东南亚家喻户晓的品牌。1976年，“斧标”发现香港存在巨大的潜在市场，在香港发展了分销商。有了香港这块跳脚石，很快又于1987年进军中国大陆，以广州为中心，产品销售遍及全国各省市。今天，在中国的大多数城市，顾客都可以购买到“斧标”产品。目前，“斧标”也在印度、非洲和中东开辟了市场，最近正准备进军欧洲市场。在美国、加拿大、澳大利亚、中国、沙特阿拉伯和马来西亚等国的安全注册也为“斧标”进入其他国家市场打下了坚实的基础。据统计，“斧标”产品销售网络遍布全球50多个国家和地区。

“斧标”在中国：

今天，在中国的主要城市，“斧标”已经建立了市场部，市场部执行各个地区的促销活动并收集市场信息，帮助建立了整个产品市场网络，并保障通畅；市场部也负责组织对销售员工的培训，并在挑选出来的连锁店进行特別促销，参加大型的公益活动以提高产品知名度；针对不同季节的销售特点，推出结合产品的市场促销活动。

参与社会及慈善活动也一直是梁介福药业的优良传统。多年来，公司与广大合作伙伴紧密合作，结下了深厚的情谊。公司积极投身社会慈善活动，传达关爱社会、关注社群的资讯。

“斧标”的品牌价值是其产品中较有力量的东西，这是一个让世界各地使用它的人们都满意的产品。在香港地区和中国大陆，以及世界上的其他地方，“斧标”一直享有良好的声誉和优良的质量。

随着中国市场的迅速开拓，梁介褔药业公司除了在主要城市发展外, 将进一步向一些比较偏远的地区发展。展望未来，梁介福药业将以更稳健、更快的步伐不断前进。近期，公司计划推出两种以上新产品，为“斧标”家族再添新力量。针对高速发展的中国市场，公司定下了未来目标，进一步提升全国药流市场份额。为更多的消费者认识与喜爱，将是梁介福药业的奋斗目标。

2003年，梁介福（广东）药业有限公司通过了中华人民共和国药品生产质量管理规范GMP认证，充分证明了其在产品和管理方面的实力。2004年荣获超级品牌新加坡、香港、中国(内地)奖状。目前该厂年销售量正逐年大幅上升，公司正加快提升生产效率，提升产量的步伐，公司的发展与时俱进。

Founded in 1928, it is a pharmaceutical company with a long history in Singapore. Axabel wind expelling oil / axabel safflower oil is well-known in the industry. In 1928, Mr. Liang Runzhi established a pharmaceutical factory in Singapore to produce wind expelling oil, which was officially named liangjiefu Pharmaceutical (private) Co., Ltd. Since Singapore was a multi-ethnic society at that time, in order to make all ethnic groups universal, he thought it was more appropriate to express it in symbolic image. At that time, the Nanyang area was dominated by villages, and axes could be seen everywhere, so the axe was selected as the trademark of wind driving oil, which has been used up to now. In the 1960s, Liang Qingjing, the second generation's descendant, found that many pilgrims to Mecca often went to the holy land by boat. The journey was long and hard, and it was inevitable that they got seasick. So he patiently, sincerely and persuasively sent his axe mark oil to the pilgrimage liner. Later, pilgrims from Singapore and Malaysia took this small medical oil bottle with them on their annual pilgrimage, which is very effective for massage or treatment of headache, dizziness and other discomfort caused by long-distance withdrawal. Pilgrims from Malaysia, Indonesia, Thailand, India and other places brought the oil back to their countries of origin and played a promotional role. The way to expand: Liang Jiefu pharmaceutical, which has been focusing on natural therapy for more than 80 years, is one of the pharmaceutical companies with a long history in Singapore. In Southeast Asia, "axe label" has found its own market positioning, which is to bring family home and tourism health. Liangjiefu pharmaceutical has a strong customer base in Southeast Asia. With decades of market accumulation, axabel wind driving oil has been listed as an indispensable gift for tourists to Singapore, "axabel" series products have become a well-known brand in Southeast Asia. In 1976, Tomahawk found that there was a huge potential market in Hong Kong and developed distributors in Hong Kong. With Hong Kong as a stepping stone, it soon entered the mainland of China in 1987, with Guangzhou as the center, and its products are sold all over the country. Today, in most cities in China, customers can buy "axe mark" products. At present, "axe mark" has also opened up markets in India, Africa and the Middle East, and is preparing to enter the European market recently. The security registration in the United States, Canada, Australia, China, Saudi Arabia and Malaysia has also laid a solid foundation for "axe" to enter other countries' markets. According to statistics, the sales network of "axe mark" products covers more than 50 countries and regions around the world. "Axe logo" in China: today, in the major cities of China, "axe logo" has established a marketing department, which carries out promotional activities in various regions and collects market information, helps to establish the whole product market network, and ensures smoothness; the marketing department is also responsible for organizing the training of sales staff, and carries out special promotions in selected chain stores, and participates in large-scale public welfare activities Activities to improve product awareness; according to the characteristics of sales in different seasons, launch marketing activities combined with products. Participation in social and charitable activities has always been a fine tradition of Liang Jiefu's pharmaceutical industry. Over the years, the company has worked closely with its partners and forged a deep friendship. The company actively participates in social charity activities to convey the information of caring for the society and the community. The brand value of "axe label" is the more powerful thing in its products. It is a product that satisfies people all over the world who use it. In Hong Kong, mainland China and other parts of the world, "axe" has always enjoyed a good reputation and excellent quality. With the rapid development of China's market, liangjiefu Pharmaceutical Co., Ltd. will further develop to some remote areas in addition to developing in major cities. Looking forward to the future, liangjiefu pharmaceutical industry will continue to advance at a more stable and faster pace. Recently, the company plans to launch more than two new products to add new strength to the "axe mark" family. In view of the rapid development of the Chinese market, the company has set a future goal to further enhance the market share of the national drug flow. It will be Liang Jiefu's goal to know and love more consumers. In 2003, liangjiefu (Guangdong) Pharmaceutical Co., Ltd. passed the GMP certification of the people's Republic of China for drug production quality management, fully proving its strength in product and management. In 2004, it won the awards of super brand Singapore, Hong Kong and China (mainland). At present, the annual sales volume of the plant is increasing sharply year by year. The company is speeding up the pace of improving production efficiency and production. The development of the company keeps pace with the times.

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