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普瑞纳是全球最大的动物营养品和农产品制造商---Cargill嘉吉公司旗下品牌。美国嘉吉公司（Cargill）是世界上最大的私人控股公司、最大的动物营养品和农产品制造商。总部设在美国明尼苏达州，是由WillamWallaceCargill先生于1865年创立的，经过141年的经营，嘉吉已成为大宗商品贸易、加工、运输和风险管理的跨国专业公司，已是一家全球性的贸易、加工和销售公司，经营范围涵盖农产品、食品、金融和工业产品及服务。嘉吉公司在59个国家拥有10万名左右的员工。嘉吉之所以能够在其经营的业务中处于国际领先地位，有四大法宝：风险管理、卓越的运营、发挥员工的能动性以及通过合作研发实现创新。

品牌历史

1892年春威廉?h?丹佛斯从圣路易斯的华盛顿大学毕业。当时他的父亲向他建议：做点常年不论是什么季节都能满足很多人群的需求的生意吧。”

1894年一月威廉?h?丹佛斯创建了普瑞纳，开始生产欧母林，第一种商业化的马和骡子的饲料。当时一只名叫莫德普瑞纳的面带满足笑意的骡子几乎成为了欧母林产品的商标。我们公司的第一种饲料产品在圣路易斯的两个新工厂生产，当时的饲料袋是手工缝制，有175磅重，里面还有铁铲。

19世纪末在“普瑞纳–质量至高”的口号带动下，饲料行业不断发展，丹佛斯也完全掌握了整个公司。在1902年，企业更名为罗斯通普瑞纳，随之也诞生了新的商标，不久新商标迅速被应用到与普瑞纳相关的所有的一切产品及活动上。

1904年圣路易斯世界博览会:罗斯通普瑞纳在博览会期间发放了印有企业商标的购物袋为免费赠品，开始树立研发革新产品形象。

1916年普瑞纳推出了育肥猪饲料。为了把普瑞纳的产品与其他产品区别开，威廉?h?丹佛斯广告宣传时选用一些士兵词汇。

1927年公司在加拿大建立工厂，成为在伍德斯托克和安大略湖的第一家饲料厂。历经75年这家工厂做了很多现代化的项目，现在这家工厂仍在运作。

1928年普瑞纳首次推出了chekers，世界上第一种颗粒饲料，家畜饲料产业也随之迎来了一次革命。

1935年推出乳牛料：第一种单独（不用配合干草）用来饲喂断奶小牛的干饲料。

1948年丹佛斯出资制作了一部电影“客户的鞋”，并要求普瑞纳的全体员工以及经销商观看。

1955年在圣诞夜，度过85年的非凡的人生后，威廉?h?丹佛斯静静地离开了人世。

50年代普瑞纳继续在美国市场稳步成长，并顺利打入欧洲市场。

60年代初期普瑞纳进行了空前成功的广告战役，广告的主角是一个小女孩和一头小牛。这幅宣传画的广告牌遍布在全国各地，并应用在乳猪料，仔猪料，成长猪的促销上。

60年代普瑞纳进军亚洲市场

70年代公司继续不断发展与革新，推出了高能家禽料和添加了更多脂肪和氨基酸的hio猪料。

80年代继续改革和扩大，新型产品：sup-r-blocks.

1986年罗斯通普瑞纳把普瑞纳饲料转让给了不列颠石油公司。

1997年罗斯通普瑞纳决定派生农标国际有限公司，在海外发展饲料。各国个地区的每个工厂都持有普瑞纳饲料品牌。

1998年于1998年4月1日，农标普瑞纳国际正式从罗斯通普瑞纳派生出来，成为一个独立的，公开经营的企业，并在纽约证券交易所以“agx”上市。

2001年农标国际同意被嘉吉公司收购，合并成功后嘉吉自豪的向美国本土外的各个地区子公司介绍普瑞纳品牌饲料。

2001年千禧年，普瑞纳品牌成为最有资产价值的饲料品牌之一。

Prina is the brand of Cargill Cargill, the world's largest manufacturer of animal nutrition and agricultural products. Cargill is the world's largest privately held company and the largest manufacturer of animal nutrition and agricultural products. Headquartered in Minnesota, USA, Cargill was founded by Mr. willam wallaceargill in 1865. After 141 years of operation, Cargill has become a transnational professional company in bulk commodity trade, processing, transportation and risk management. It has become a global trade, processing and sales company, covering agricultural products, food, financial and industrial products and services. Cargill has about 100000 employees in 59 countries. There are four magic weapons for Cargill to take the leading position in the world in its business: risk management, excellent operation, giving full play to the initiative of its employees and realizing innovation through cooperative research and development. Brand history William H. Danfoss graduated from Washington University in St. Louis in the spring of 1892. At that time, his father suggested to him: do business that can meet the needs of many people all year round no matter what season. " In January 1894, William H. Danfoss founded Purina and began to produce the first commercially available feed for horses and mules. At that time, a smiling mule named maudprena almost became a trademark of the products of omurin. The first feed product of our company was produced in two new factories in St. Louis. At that time, the feed bag was hand sewn, weighing 175 pounds, and there were shovels in it. At the end of the 19th century, driven by the slogan of "Purina - the highest quality", the feed industry continued to develop, and Danfoss also fully mastered the whole company. In 1902, the company changed its name to rostonprina, and then a new trademark was born. Soon, the new trademark was quickly applied to all products and activities related to prena. 1904 World Exposition in St. Louis: roston preyna issued free shopping bags with corporate trademarks during the exposition, and began to establish the image of R & D and innovation products. In 1916, Purina introduced the fattening pig feed. William H. Danfoss used some soldier words in his advertising to distinguish his products from others. In 1927, the company established a factory in Canada, becoming the first feed factory in Woodstock and Lake Ontario. After 75 years of modern projects, the factory is still in operation. In 1928, Purina first launched chekers, the world's first granular feed, and the livestock feed industry also ushered in a revolution. Introduced in 1935: the first dry feed used alone (without hay) to feed weaned calves. In 1948, Danfoss funded the production of a film "customer's shoes" and asked all employees and distributors of Purina to watch it. On Christmas Eve in 1955, after 85 years of extraordinary life, William H. Danfoss died quietly. In the 1950s, Purina continued to grow steadily in the U.S. market and successfully entered the European market. In the early 1960s, Purina carried out an unprecedented successful advertising campaign, the protagonist of which was a little girl and a calf. The billboard of this propaganda picture spreads all over the country, and is applied to the promotion of piglets, piglets and growing pigs. In the 1960s, prina entered the Asian market. In the 1970s, the company continued to develop and innovate, and launched high-energy poultry feed and HIO pig feed with more fat and amino acids. In the 1980s, reform and expansion continued, and new products: sup-r-blocks. In 1986, roston preyna transferred preyna feed to BP. In 1997, roston preyna decided to spin off agricultural standard international Co., Ltd. to develop feed overseas. Every factory in every country and region holds the brand of prena feed. In 1998, on April 1, 1998, agribusiness standard praena international was officially derived from roston praena, becoming an independent, publicly operated enterprise, and listed in New York Stock Exchange "AgX". Nongbiao international agreed to be acquired by Cargill in 2001. After the successful merger, Cargill proudly introduced the brand feed to the subsidiaries in various regions outside the United States. In the millennium of 2001, the brand of Purina became one of the most valuable feed brands.

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