阿尤女装品牌怎么样 申请店铺

一个爱看动画片、喜欢可爱小东西、酷爱摇滚的小女人，用自己对美的理解来诠释小花布、小盘扣的流行风尚，并用自己的名字，缔造了一个服装品牌，一个中国姑娘的天堂。她就是阿尤。

关注阿尤，不仅仅因为它蕴含着的中国元素，更看重它作为一个品牌的成长经历。

中国情怀+X

高一时的阿尤开始接触到了画画，而在上大学时读的却是计算机专业，毕业后的第一份职业是某合资企业的秘书，后又做了两年的商品部销售管理。这一切仿佛都与她后来的创业毫无关系，但也许命中注定她是为自己的个性而活的人，终有一天她会像破茧一般化作最眩目的蝴蝶。听阿尤谈话，重复最多的就是“幸福”两个字，也许做做小花布衣裙当个小手工业者，就是阿尤想要的幸福。

90年代初，在北展的一次展览会，素人皮具第一次参展，阿尤一看就喜欢上了。阿尤觉得只要是女孩就会对那些小东西爱不释手。“我于是还去了素人的工作室，那时候还挺小的，地下室。里面都是小手工业者，工人都在飞针走线。看着他们，我觉得这太幸福了，于是帮忙穿皮子、穿绳，还做了几个小包，上面刻上了自己的名字。”在体会到从没有过的幸福后，阿尤也明白了这就是她一直在追求的生活。

1995年阿尤放弃了过去的工作，全身心地投入到个人的创业中去。次年，她终于有了自己的第一家店，和一群同样热爱小花布的小女人们追寻着自己的梦想。1996到1997年“阿尤的店”前面销售，后面制作，都是很有中式特色的衣服。开始时只是简单地把自己的想法“飞针走线”地做成成品，后来逐步走向了规范的市场，一家一家的店开了起来，阿尤的创业路也走向了正轨，1999年、2000年，阿尤的店全国遍地开花。公司销售网络遍布全国30多个城市，年产量为10万件。

人们之所以能在泛滥的服装海洋中记住“阿尤”，就是因为这个品牌一贯坚持的某种风格——仿佛在中国情怀里加点“X”的风格。晦暗和阳光，好像都能串联成莫名其妙的故事，但一切都是围绕着阿尤的“中国姑娘”。阿尤的衣服追求自然，灵感来自于民间，甚至是汉代的漆器图案片段，每一款服装都拥有古朴的时尚。

献给所有热爱生活的人

1996年，阿尤刚刚开始创业，当时面临着艺术与商业、自我意识与市场规则的落差，最初很长时间就凭借自己的感性来做设计，产品随着阿尤关注角度、事物的不同而肆意飞扬。当时成都的代理商说：“咱稳点儿行吗，我在店里观察消费群，前一段时间都是纯情少女，过一段时间又是摇滚青年流浪艺人，再下个阶段都变成写字楼白领了，真不晓得下个季节咱们店里会出现什么样的客人?”

这是阿尤品牌发展过程中最“拧”的阶段，不懂得商业规则，又不懂得如何去操作平台，全凭热情凭感性。这一阶段从市场反馈来讲是失败的。第二个阶段，由于许多朋友和客户的提醒，就开始完全按照市场规则去做，有两年时间市场销路很好，可是阿尤发现自己又迷失了。

“当你去迎合一样东西的时候，你就变得媚俗。良好的业绩与内心的满足出现反比。”阿尤分析着，“如果把品牌运营只当成一个赢利的手段，它的持久性必然降低。品牌如同一个载体，它承载着领导者的使命、经营者的梦想、创造者对生活的理解、管理者的责任，员工对的家园热爱……只有这样这个品牌才能快速持久的发展下去。”于是，她开始重新审视阿尤的过去以及未来。

终于，2005年阿尤品牌以全新的风貌呈现出来，因为这个阶段的她已经能够熟练而轻松的驾御企业的商业管理模式，并且不断的创新和改良形成别具一格的企业文化。在这样的平台上，阿尤团队中每一个人的创造力被挖掘出来，工作定位也变得很清晰，没有按照年龄和职业，而是一直坚持品位定位，用阿尤的话说，就是“献给一切热爱生活的人!”

阿尤的灵感

阿尤坚持从多元文化模式中吸取灵感，既有中国传统文化中的各种技艺、哲学思想，也有西方的各种流派，甚至街头涂鸦和时下年轻人热爱的电游和动漫，阿尤的脑子就像个杂货铺，“我对一切有趣的事情都很好奇，我不想拘泥任何一种表现形式，只有努力将传统、创新及现代化的元素融合起来，才能形成本品牌独特的风格。”阿尤说。

公司的设计师每年有两次采风，因为一个良性运行的服装公司设计师最有效的工作时间是6个月，阿尤鼓励设计师用工作之余的时间去享受生活，用良好的心态去感受生命中的点滴，用钻研的态度去学习传统技艺，那些都是设计的源泉。

“去年9月，设计师团队去了云南大理、丽江和泸沽湖，玩的过程中07年春夏的主题就完成了，届时大家将看到大理白族‘风花雪月’的风情。”阿尤对新产品充满了期待和自信。

“我喜欢有独立思考能力的设计师，用最直接的方式表达能让事情简单明了，设计师的脑子应该用在高级的地方，太懂得处理人际关系的人做不出感人的好作品。”阿尤的设计室里营造的是一种求异存同创作氛围，每一个人都要勇敢的说出自己的观点，她们在这种碰撞当中互相激发灵感，进步都特别大，特别快。

十年磨一剑

经过十年的历练，阿尤企业已经进入良性循环阶段，产品的创造研发一如既往的专注，但阿尤认为，网络的数量和营业额的高低指数不是品牌成功的标准，而企业的各项管理水准在相对稳定的一个水平线上才是成功。国内很多10年以上的品牌都呈现这种不协调的现状，比如市场做得特别大，但是形象极差，营销手段极落后;有些营销特别好也很有知名度，但是产品又数十年如一日无创新;而有的品牌产品具有国际水准，但又不会经营运做，让金子长期埋在土里。这种落差导致品牌效应不强，诉求不统一，在今后的经营管理当中阿尤要学的就是专业化协作。

“对每一个有代表性的品牌而言，竞争都是难免的，随后都伴随着大量的效仿者，这并不是什么坏事，大量的同类品牌如果不去创新就会挤在一个狭小的空间里低水平的竞争，反之会形成合力带动大众消费方向的转移，形成一类新风尚。对于我们这类特色品牌应该更多的时间用在自我个性的完善和打造上，其实我们都不缺乏忠实的顾客，只有让她们不断的有新鲜感，有期待感才是我们的工作做到位了。”阿尤说。

阿尤团队迎来了第二个10年的开始。阿尤认为，每家店的管理水平要保持一致，无论是北京的还是巴黎的，它的感觉要保持气质上的统一，给顾客带来的感觉很舒服，它就是优秀的。阿尤在选择店址和合作伙伴方面都十分严格和慎重，她说：“我们要把门槛提高，不是加大了代理条件，而是规范了寻找运营伙伴的标准。志同道合才是合作的基础。”

成立于1996年4月，注册品牌“阿尤”，以设计生产休闲特色女装为主，设计崇尚民族特色和流行时尚相结合的风格，面料选材以舒适的手感和悬垂感很强的棉麻为主要元素，阿尤服装一直在执着的坚持鲜明的个性和创新的同时，也不断的开创和引导着属于我们自己的销售市常

阿尤公司现有员工50名，平均年龄27岁，管理人员均文化程度大专以上。公司销售网络遍布全国30多个城市，年产量为10万件，公司销售部坐落在北京市高科技信息产业开发区，设计部建立在北京亚北地区的平西府，风景秀丽，恬静的田园环境为设计师提供了一个良好的设计氛围，与本公司自然淳朴的设计风格有机的融为一体。

阿尤公司一直是一个团结上进赋有朝气的集体，相信只有通过集体共同的努力才能创造出中国最好的品牌产品和优秀的企业形象，公司下设：设计部，生产部，企划部，财务部，技术开发部和销售部，“重视新产品开发，坚持品质，以销定产，形象统一，个性鲜明，开源节流”。是我们所一直遵循的，部门之间配合严谨，已形成良好的管理模式和企业文化。

公司成立至今除设计生产阿尤牌四季服装外，又增加了许多与服装相关的服饰方面的设计和开发，比如软陶手饰，布艺箱包，帽子，布鞋，工艺毛衣等，希望通过我们的努力为顾客创造一个良好的消费观念和生活格调的追求，同时也希望用我们的产品为媒介结识更多的同我们一样的积极人生，热爱生活的朋友，所有的好东西我们都有，所有的好同志我们都认识，是阿尤这个集体共同的追求。

A little woman who loves watching cartoons, liking cute little things, and loving rock and roll. She uses her own understanding of beauty to interpret the fashion of small flowered cloth and small plate buckle. With her own name, she has created a clothing brand, a paradise for Chinese girls. She is Ayu. Pay attention to Ayu not only because of its Chinese elements, but also because of its growing experience as a brand. A you, who was in his first year of high school in China, began to contact with painting, but he majored in computer science when he was in University. After graduation, he first worked as a secretary of a joint venture and then worked as a sales manager in the commodity department for two years. All of this seems to have nothing to do with her later entrepreneurship, but maybe she is destined to live for her own personality, and one day she will turn into the most dazzling butterfly like a cocoon. Listening to Ayu's conversation, the most repeated word is "happiness". Maybe making a small flowered cloth dress and becoming a small handicraftsman is the happiness that Ayu wants. In the early 1990s, at an exhibition held in Beizhan, Su Ren's leather products showed up for the first time, and ah you fell in love with them as soon as he saw them. Ayu thinks that as long as it's a girl, she can't let go of those little things. "So I went to the studio of Su Ren, which was quite small at that time, the basement. It's full of small craftsmen, and the workers are all on the move. Looking at them, I thought it was very happy, so I helped to wear leather and rope, and made some small bags with my own name engraved on them. " After realizing the happiness she never had, Ayu also understood that this was the life she had been pursuing. In 1995, Ayu gave up his previous job and devoted himself to his own business. The next year, she finally had her first shop, and a group of little women who also loved the little cloth pursued their dreams. From 1996 to 1997, "Ayu's shop" was sold in front and made in the back, all of which were clothes with Chinese characteristics. At the beginning, he simply made his ideas into finished products, and then gradually went to the standard market. One by one, his shop opened up, and his entrepreneurial road was on the right track. In 1999 and 2000, his shop was blooming all over the country. The company's sales network covers more than 30 cities nationwide, with an annual output of 100000 pieces. The reason why people can remember "Ayu" in the flood of clothing ocean is that the brand always adheres to a certain style - as if adding "X" style to Chinese feelings. Gloom and sunshine seem to be able to form a series of inexplicable stories, but all around Ayu's "Chinese girl". Ayu's clothing pursues nature, inspiration comes from the folk, even the Han Dynasty lacquer design fragments, each clothing has a simple fashion. Dedicated to all people who love life in 1996, Ayu just started his business. At that time, he was faced with the gap between art and commerce, self-awareness and market rules. At first, he relied on his own sensibility to design for a long time, and his products soared freely with Ayu's attention to different angles and things. At that time, the agent in Chengdu said, "can we be stable? I'm observing the consumer group in the store. I was a pure girl for a while, a rock young tramp for a while, and then I'll become a white-collar office worker in the next stage. I don't know what kind of customers will appear in our store in the next season?" this is the most "twisted" stage in the development of Ayu brand. I don't know the business Business rules, and do not know how to operate the platform, all by passion by sensibility. This stage is a failure in terms of market feedback. In the second stage, due to the reminders of many friends and customers, he began to do it in full accordance with the market rules. For two years, the market was selling well, but Ayu found himself lost again. "When you cater to one thing, you become kitsch. Good performance is inversely proportional to inner satisfaction. " "If we regard brand operation as only a means of profit, its durability will be reduced," said Ayu. As a carrier, brand carries the mission of leaders, the dream of operators, the understanding of creators, the responsibility of managers, and the love of employees for their homes Only in this way can the brand develop rapidly and sustainably. " So she began to reexamine Ayu's past and future. Finally, in 2005, Ayu brand presented a new look, because at this stage, she has been able to skillfully and easily control the business management mode of the enterprise, and constantly innovate and improve to form a unique corporate culture. On such a platform, the creativity of everyone in Ayu's team has been explored, and the work orientation has become very clear. Instead of according to age and occupation, the team has always adhered to the grade orientation. In Ayu's words, it is "dedicated to all people who love life!" Ayu's spiritual sense. Ayu insists on drawing inspiration from the multi-cultural model, which has all kinds of skills in traditional Chinese culture , philosophy, Western schools, even street graffiti and the current love of young people's video games and anime, Ayu's brain is like a grocery store, "I'm curious about all the interesting things, I don't want to stick to any form of expression, only efforts to integrate traditional, innovative and modern elements, can form a unique style of the brand." Ah you said. The company's designers have twice a year, because the most effective working time of a well run clothing company's designers is 6 months. Ayu encourages designers to enjoy life with their spare time, feel the life with a good attitude, and learn traditional skills with a study attitude, which are the source of design. "Last September, the designer team went to Dali, Lijiang and Lugu Lake in Yunnan Province. During the play, the theme of spring and summer in 2007 was completed. At that time, you will see the style of Dali Bai nationality's" wind, flowers, snow and moon. " Ayu is full of expectation and confidence in new products. "I like designers with independent thinking ability. The most direct way of expression can make things simple and clear. Designers' brains should be used in advanced places. People who know how to deal with interpersonal relationships can't make touching works." Ayu's design room creates a creative atmosphere of seeking differences and being the same. Everyone should be brave to say their own views. They inspire each other in this kind of collision and make great progress. After ten years of experience, Ayu enterprise has entered into a virtuous cycle stage, and its product creation and R & D are focused as always. However, Ayu believes that the number of networks and the high and low index of turnover are not the standards of brand success, and that the success of the enterprise's management level is at a relatively stable level. Many domestic brands over 10 years have presented such an uncoordinated situation, for example, the market is very large, but the image is very poor, and the marketing methods are very backward; some of the marketing is particularly good and well-known, but the products have not been innovated for decades; some of the brand products have international standards, but they will not operate, so that the gold will be buried in the soil for a long time. This gap leads to the brand effect is not strong, the demand is not unified, in the future business management, what a you should learn is professional collaboration. "For every representative brand, competition is inevitable, followed by a large number of imitators, which is not a bad thing. If a large number of similar brands do not innovate, they will squeeze into a narrow space for low-level competition, otherwise, they will form a joint force to drive the transfer of the direction of mass consumption and form a new fashion. We should spend more time on the improvement and building of our unique brands. In fact, we do not lack loyal customers. Only by making them constantly fresh and expectant can we do our job well. " Ah you said. Ayu team ushered in the beginning of the second 10 years. According to Ayu, the management level of every store should be consistent. Whether it's in Beijing or Paris, its feeling should be consistent in temperament. It's very comfortable for customers. It's excellent. "We need to raise the threshold, not to increase the agency conditions, but to standardize the criteria for finding operational partners," said Ayu, who is very strict and prudent in choosing store locations and partners. The basis of cooperation is the same aspiration. " Founded in April 1996, the registered brand "Ayu" focuses on the design and production of leisure Women's wear, and the design advocates the combination of national characteristics and popular fashion. The main elements of fabric selection are comfortable hand feeling and cotton hemp with strong draping feeling. While insisting on distinctive personality and innovation, Ayu clothing is constantly creating and guiding our own Our company has 50 employees with an average age of 27 years. All the managers are college educated or above. The company's sales network covers more than 30 cities in China, with an annual output of 100000 pieces. The company's sales department is located in Beijing hi tech Information Industry Development Zone, and the design department is located in pingxifu, Yabei District, Beijing. The beautiful and peaceful rural environment provides a good design atmosphere for designers, which is organically integrated with the company's natural and simple design style. Ayu company has always been a united, progressive and energetic group, believing that only through the collective efforts can we create the best brand products and excellent corporate image in China. The company consists of: design department, production department, planning department, finance department, technology development department and sales department, "attach importance to the development of new products, adhere to quality, set production by sales, image unity, distinct personality , open source and reduce expenditure ". We have been following the strict cooperation between departments, which has formed a good management model and corporate culture. Since the establishment of the company, in addition to the design and production of Ayu brand four seasons clothing, it has also increased the design and development of many clothing related aspects, such as soft pottery hand ornaments, cloth bags, hats, cloth shoes, craft sweaters, etc., hoping to create a good consumption concept and the pursuit of life style for customers through our efforts, and also hope to use our products as the media to get to know more We have many positive lives and friends who love life. We have all the good things. We all know all the good comrades. It's the common pursuit of Ayu as a collective.

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