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爱慕集团（以下简称“爱慕”）是专业从事高品质贴身服饰及其用品的品牌运营商。总部位于北京市朝阳区，爱慕品牌创建于1993 年，2016 年零售额突破40亿元。
企业前身是成立于1981年的华美时装厂。历经二十四年的发展，爱慕已经发展成为数十家分子公司、合资公司组成的集团型国际化的品牌公司。爱慕旗下拥有的品牌及产品线包括：“爱慕”（Aimer）、“爱慕运动”（Aimer sports）、“爱慕家品”（AIMERHOME）、“爱慕儿童”（Aimer kids）、“慕澜”（MODELAB）、“兰卡文”(LA CLOVER)、“爱慕先生”（AIMER MEN）、“宝迪威德”（BODY WILD）、“爱美丽”(imi′s)、“心爱”（Shinelove）、“纽格芙”（NATURE’S GIFT）、BECHIC，以及丝绸文化品牌皇锦。
爱慕的产品研发一直坚持“科技融于时尚、文化融于时尚、创意融于时尚、环保融于时尚”的理念，爱慕注重产业的基础研究、重视研发和技术的投入。
Amour group (hereinafter referred to as "amour") is a brand operator specializing in high-quality intimate clothing and its supplies. Headquartered in Chaoyang District, Beijing, the amour brand was founded in 1993 and its retail sales exceeded 4 billion yuan in 2016. The predecessor of the company is Huamei fashion factory founded in 1981. After 24 years of development, amour has developed into a group international brand company composed of dozens of subsidiaries and joint ventures. The brands and product lines owned by aimer include: aimer, aimersports, aimerhome, aimerkids, modelab, laclover, aimermen, bodywild, IMI's and beloved Shinelove, nature's swift, bechic, and Huangjin, a silk culture brand. We always adhere to the concept of "technology in fashion, culture in fashion, creativity in fashion, and environmental protection in fashion" in our product research and development. We pay attention to basic research of industry, research and development and technology investment.
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