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盘古开天，豹就与人类共存

数万年前，自雪山、草原、森林而来，沉寂而又涌动的亚洲、非洲大陆，虽历经地球无数次地质年代的变迁，经受着众多生物的进化与灭绝，然而豹子却永续地绵延着生存的足迹，与人类诞生的差距仅是千年亦是瞬间。

豹子的思维敏捷，目光犀利，身躯矫健，行动迅速，个性孤傲，跳跃奔嘯枭雄，它不畏自然强悍、它风雪无阻出没无常。驰骋在辽阔的平原草地上，豹子面对各种猎物，它们并不像狮子般马上嘶吼连连，它们更多的是静静伫立思索，等待可以一蹴而就的最佳猎获时机。

豹子有着天生的桀骜，它们是绝无可能被驯服的，如若被捕捉，它们必定要走向生命的极端，这种为捍卫海关的尊严宁愿牺牲的精神可谓是豹子与生俱来最令人忌惮的特质，也是人类所望尘莫及的独特个性。
品牌核心价值：通过持续满足不同需求，带给消费者人生旅途的更多精彩、自信和愉悦！
品牌定位
品牌身份定位：个人外出物品携带、收纳及保护解决方案提供商。
目标消费者定位：针对14-45风的核心目标消费者
市场价格定位：中档价位是威豹品牌的主要消费市场
产品风格定位：时尚潮流的快速把握者（保持休闲化，向时尚、经典、品味、优雅渗透）
产品适用场合定位：产品品类满足消费者休闲、旅行、商务、上学、运动等场合使用

广东威豹实业有限公司成立于1988年，是一家专业从事箱包设计、产品制造、市场营销的跨产业集团化企业。公司把“为消费者提供高品位的生活格调，与客户共享、与员工共荣、与时代共进、与全球共舞”作为企业使命。自创立以来，威豹始终秉承“务实、负责、专业、创新”的企业核心价值观，坚持以“时尚潮流的快速把握者”做为产品的设计风格；历经二十多年的市场拼搏奋斗，如今“威豹”已经成为了享誉国内外的知名品牌。

通过对品牌战略的重新规划和定位，现今，“威豹”品牌拥有黑牌、绿牌、橙牌三大产品系列。黑牌以成熟高品位的设计理念提供经典品质的产品，绿牌以流行时尚的设计理念提供年轻活力的产品，橙牌以实用实惠的设计理念提供性价比优良的产品。三大产品系列满足不同人群的不同需求，带给消费者人选旅途上更多精彩、自信和愉悦！公司已通过ISO9001国际质量管理体系认证，系列产品均采用进口高级布料及高品质五金配件精制而成，产品从原材料购进到生产环节都严格按质量管理体系标准执行，经检验合格才投放市场。经过不懈的市场创新和开拓，目前威豹产品及形象专柜、专卖店已遍布全国各地，产品地远销欧美、中东、东南亚、日本等国家和地区。

一贯坚持的优良品质和品牌形象建设，赢得了国内外广大消费者的认可和各级政府机构的褒奖，使“威豹”品牌屡获殊荣：2009年，荣获中国皮革协会颁发的“2009中国箱包领先品牌”称号；2007年，被国家工商行政管理总局认定为“中国驰名商标”；2003年，被广东省工商行政管理局认定为“广东省著名商标”。同期，公司在箱包行业率先聘请当红国际明星Twins组合作为形象代言人，并斥巨资在中央电视台等国内知名媒体投放广告。同时公司一贯热心支持社会公益事业，进一步地提高了威豹品牌的知名度和美誉度。未来，威豹将坚定不移的朝着企业愿景迈进：作为高品质箱包及相关产品提供商，将“威豹”打造成中国箱包行业领导品牌、国际箱包知名品牌，并成为箱包行业最具影响力的多品牌及渠道拥有者！

Since the beginning of Pangu, leopard and human beings have coexisted for tens of thousands of years. From snow mountains, grasslands and forests, the silent and surging continent of Asia and Africa has undergone countless geological changes and many biological evolutions and exterminations. However, leopard has continued to live, and the gap between leopard and human birth is only a thousand years and an instant. The leopard is quick in thinking, sharp in eyes, vigorous in body, quick in action, and proud in personality. It leaps to the roaring owl, fearing nature's strength, and its ups and downs are irresistible. Galloping on the vast plain grassland, leopards face all kinds of prey, they don't roar like lions, they are more standing quietly thinking, waiting for the best chance to hunt in one move. Leopards are naturally rebellious, and they can never be tamed. If they are caught, they must go to the extreme of life. The spirit of sacrificing to defend the dignity of customs is the most feared characteristic of leopards and the unique personality that human beings can't reach. Core value of the brand: by continuously meeting different needs, it will bring more highlights, confidence and pleasure to consumers in their life journey! Brand positioning Brand Identity positioning: a solution provider for carrying, storing and protecting personal outgoing goods. Target consumer positioning: for the core target consumer market price positioning of 14-45 style: the middle price is the main consumer market product style positioning of Weibao brand: the fast grasp of fashion trend (keep leisure, penetrate into fashion, classic, taste and elegance) product application location: product categories meet consumer leisure, travel, business, school, sports, etc Occasion use Guangdong Weibao Industry Co., Ltd. was founded in 1988. It is a cross industry group enterprise specializing in luggage design, product manufacturing and marketing. The company takes "providing consumers with high-grade lifestyle, sharing with customers, working with employees, advancing with the times and dancing with the world" as its mission. Since its establishment, Weibao has always adhered to the core values of "pragmatic, responsible, professional and innovative" enterprises, and insisted on taking "the fast grasp of fashion trend" as the product design style. After more than 20 years of market struggle, now "Weibao" has become a well-known brand at home and abroad. Through the re planning and positioning of the brand strategy, today, "Weibao" brand has three major product series of black brand, green brand and orange brand. Black brand provides classic quality products with mature and high-grade design concept, green brand provides young and dynamic products with fashionable design concept, and orange brand provides cost-effective products with practical and affordable design concept. The three product series meet the different needs of different groups, and bring more highlights, confidence and pleasure to consumers! The company has passed the ISO9001 international quality management system certification, and the series products are made of imported high-grade fabrics and high-quality hardware accessories. The products are strictly executed in accordance with the quality management system standards from the purchase of raw materials to the production process, and are put on the market only after passing the inspection. Through unremitting market innovation and development, Weibao products and image counters and exclusive shops have been sold all over the country, and the products are exported to Europe, America, the Middle East, Southeast Asia, Japan and other countries and regions. The consistent construction of excellent quality and brand image has won the recognition of consumers at home and abroad and the commendation of government agencies at all levels, making the brand "Weibao" win many awards: in 2009, it won the title of "2009 leading brand of China's luggage" issued by China Leather Association; in 2007, it was recognized as "China's famous trademark" by the State Administration for Industry and commerce; in 2003, it was recognized by Guangdong Province The Administration for Industry and Commerce has recognized it as a "famous trademark of Guangdong Province". At the same time, the company took the lead in the luggage industry to hire the famous international stars twins as the image spokesperson, and spent a lot of money on advertising in CCTV and other domestic well-known media. At the same time, the company has always been enthusiastic to support social public welfare undertakings, further improving the popularity and reputation of Weibao brand. In the future, Weibao will unswervingly move forward to the corporate vision: as a provider of high-quality bags and related products, Weibao will be built into a leading brand in China's luggage industry and an international famous brand of bags, and become the most influential multi brand and channel owner in the luggage industry!

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