阿玛施AMASS品牌怎么样 申请店铺

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始创于1977年台湾，定位于个性品味的白领阶层路线品牌，属于哥弟品牌的提升系列。

AMASS(阿玛施)源自中国台湾，阿玛施 AMASS创始于1977年，属于哥弟品牌的提升系列。阿玛施AMASS定位于个性品味的精品路线。产品系列组合多元化：有营造知性女子独特魅力的职业篇；有轻松舒适富于动感的休闲篇；有显示奢华典雅的风情篇&hellip&hellip她采用欧洲进口高科技环保面料，设计师TINA又将时尚理念融入其中，使阿玛施 AMASS时装帅气中不失柔美，硬朗中不失浪漫。

在阿玛施 AMASS的时装精神中，线条是柔和的、随意的；布料是丰富的、活泼的。她通过大胆驰骋的想象，使优雅成为你的装饰，使时尚成为你的内涵。愿阿玛施 AMASS成为你的流行指标。

企业介绍：

哥弟是近年来应用市场细分化策略比较成功的服装品牌之一，30岁以上这一年龄段的女性消费者生活讲究，需要得体而漂亮的衣着，但传统着衣观念和身材的限制，将她们阻隔在流行与时尚品牌之外，而她们恰恰就是扎扎实实的实力消费群。哥弟女装成功的秘密就在于解决了上述这些人的穿衣问题。

在中国的服装市场上，哥弟女装以“儒文化”为品牌内涵，在国内女装界占据一席之地。哥弟品牌绝不二价，颜色花而不哨，价格高而不贵，剪裁贴而不紧，对准了这群消费中坚的“胃口”。执着的坚持获得了执着的支持，哥弟女装将一大批忠实的顾客招揽在其周围，固定的客源消费支撑起其市场位置，不管市场环境多恶劣，有顾客不变的支持为其遮风挡雨。

哥弟品牌成功的一个重要原因就是市场细分化策略的选择得当，在其他品牌把产品大都定位在年轻人身上大做文章，激烈竞争时，哥弟瞄准中年白领这一中坚市场，从服装设计、营销网络到形象设计都做足文章，从而也获得了这一年龄段消费者的青睐。

Founded in 1977 in Taiwan, the white-collar line brand, which is located in personal taste, belongs to the promotion series of brother brand. Amass (amass) originated from Taiwan, amass amass was founded in 1977, which belongs to the promotion series of brother brother brand. Amass amass is positioned as a boutique route of personal taste. Diversified product portfolio: there are professional articles to create the unique charm of intellectual women, leisure articles to be relaxed, comfortable and dynamic, and customs articles to show luxury and elegance & hellip & hellip; she uses the high-tech and environmental friendly fabric imported from Europe, and Tina, the designer, integrates the fashion concept into it, so that the beauty of amass amass's fashion is not lost in softness, while the firmness is not lost in romance. In the fashion spirit of AMASS, the lines are soft and casual; the cloth is rich and lively. Through her bold imagination, she makes elegance your decoration and fashion your connotation. May amass amass be your popular indicator. Company introduction: brother brother is one of the most successful clothing brands in recent years with the market segmentation strategy. Female consumers over the age of 30 pay attention to their life and need proper and beautiful clothes. However, the limitations of traditional clothing concept and body shape block them from popular and fashion brands, and they are just solid strength consumers. The secret to the success of brotherhood women's clothing is to solve the problem of dressing these people. In China's clothing market, brotherly women's wear takes "Confucian culture" as its brand connotation and occupies a place in the domestic women's wear industry. Brother brother's brand is not second price, the color is flowery but not whistle, the price is high but not expensive, and the cutting is not tight, aiming at the "appetite" of this group of consumption backbone. Persistent persistence has won persistent support. Brotherhood women's wear attracts a large number of loyal customers around it, and fixed customer consumption supports its market position. No matter how bad the market environment is, there is constant support from customers to protect it from the wind and rain. One of the important reasons for the success of brother's brand is the proper choice of market differentiation strategy. When other brands are positioning their products on young people and making a big deal of competition, brother aims at the middle-aged white-collar market, making enough articles from clothing design, marketing network to image design, thus winning the favor of consumers of this age.

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