开元酒店品牌怎么样 申请店铺
开元酒店集团是中国最大的民营高星级连锁酒店集团,位列最具规模中国饭店集团第2名,跻身全球酒店集团100强,并荣膺“中国驰名商标”。
开元酒店集团旗下拥有“开元名都”(豪华商务酒店)、“开元度假村”(豪华度假村)、“开元大酒店”(高档商务酒店)、“开元·曼居酒店”(中档商务酒店)和“文化主题类酒店”五大产品系列。迄今为止,公司管理和签约的酒店达到90余家,客房总数近3万间,分布在北京、上海、浙江、江苏、安徽、山东、海南、青海等19个省、自治区及直辖市。
开元酒店集团以“为宾客提供东方文化和国际标准完美融合的服务”为经营宗旨,务求使宾客无论下榻哪一家酒店,都能体验始终如一的开元品质,尽享殷切贴心的开元关怀。
在品牌化发展的过程中,开元酒店集团在中国华东、华北、华中、东北、西部和海南等地区进行了战略布局,依靠快速的发展势头及优异的盈利能力,获得了全球知名投资机构美国凯雷的资本注入,加快了集团资本化和国际化的发展步伐,为“开元”酒店品牌的全面提升奠定了更加坚实的基础。
目前,开元酒店集团已确立了新的一轮战略发展目标——即到2015年末,开元酒店集团将投资和管理123家以上四、五星级酒店及中档商务酒店,进入世界酒店集团50强。
Kaiyuan hotel group is the largest private high star hotel chain group in China, ranking the second largest hotel group in China, ranking among the top 100 hotel groups in the world, and awarded "China famous brand". Kaiyuan Hotel Group has five product series, namely "Kaiyuan capital" (luxury business hotel), "Kaiyuan resort" (luxury resort), "Kaiyuan Grand Hotel" (high-end business hotel), "Kaiyuan Manju Hotel" (medium-class Business Hotel) and "cultural theme hotel". So far, the company has managed and contracted more than 90 hotels, with a total number of nearly 30000 rooms, which are distributed in 19 provinces, autonomous regions and municipalities directly under the central government, including Beijing, Shanghai, Zhejiang, Jiangsu, Anhui, Shandong, Hainan, Qinghai, etc. Kaiyuan hotel group takes "providing the perfect integration of Oriental culture and international standards" as its business tenet, so that no matter which hotel the guests stay in, they can experience the consistent Kaiyuan quality and enjoy the warm care of Kaiyuan. In the process of brand development, Kaiyuan Hotel Group has made strategic layout in East China, North China, central China, Northeast China, West China, Hainan and other regions. Relying on the rapid development momentum and excellent profitability, it has obtained capital injection from Carlyle, a world-famous investment institution, and accelerated the development pace of group capitalization and internationalization, so as to complete the brand of "Kaiyuan" hotel Surface improvement has laid a more solid foundation. At present, Kaiyuan Hotel Group has established a new round of strategic development goals - that is, by the end of 2015, Kaiyuan Hotel Group will invest and manage more than 123 four-star and five-star hotels and mid-range business hotels, and enter the top 50 of the world hotel group.
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