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始于1961年英国，专注于为准妈妈、婴儿和八岁以下儿童服务的专业零售商，时尚妈妈信赖的孕婴童品牌

mothercare集团主要由颇具国际影响力的两个零售品牌mothercare和Early Learning Centre组成。集团品牌运营主要通过三种不同的市场渠道，即英国商店、直接销售(面向家庭和店铺的互联网或目录邮购)以及国际业务，即在集团的特许经营下(或参与合资的企业)运营mothercare和Early Learning Centre品牌在海外市场的零售业务。

mothercare和Early Learning Centre品牌得到了儿童和父母的一致认可。两个品牌均以独特、优质、安全，为母亲、准妈妈、婴儿和幼儿提供产品和服务。两个品牌谨遵承诺，通过零售商店、邮寄目录和互联网为客户提供多渠道的购物环境，因此在全球范围内，父母们都可以满足孩子们的需求和愿望。

为了预测和满足全球客户的需求，我们所销售的产品来自于全球。我们能做到这一点多亏了我们在重要运营国家的工作人员。集团总部位于英国。为了能更好地理解客户的需求并提供更好的服务，我们在上海、香港、班加罗尔、新加坡和阿联酋等地均投入很多资源进行采购和供应链运。我们的采购团队与制造商一道开发创新产品，我们的供应链合作伙伴帮助我们通过世界各地的存储仓库交付货物，并由我们的零售和客户团队为每一位顾客提供专业的服务。这种专业背景和服务使我们从竞争中脱颖而出，从而也提升了mothercare和Early Learning Centre 品牌。

mothercare是一家专注于为准妈妈、婴儿和八岁以下儿童服务的专业零售商。初期业务主要涉及婴儿推车，婴儿房家具和孕妇装，随后开始不断扩大着其经营范围，从经营五岁以内儿童服装扩展到八岁儿童服装。现在，mothercare品牌在英国经营着零售业务，同时在欧洲、亚洲、中东、非洲和远东地区运行着国际特许经营业务，旗下涵盖各种孕妇装和儿童服装、家具、家居用品、床上用品、喂养产品、洗浴产品、旅游设备和玩具等。

公司于1962年开始经营邮购业务。1972年，mothercare成功上市，并于1982年与连锁零售商Habitat合并，组成Habitat mothercare 股份有限公司。1984年，mothercare开始发展国际业务，采用特许经营的方式选择性地与一些国家的合作伙伴开展业务。1986年，Habitat mothercare 股份有限公司与British Home Stores股份有限公司合并。90年代开始，合并后的集团进行了合理化调整。在2000年，mothercare成为公司的品牌，控股公司的名称也变更为mothercare股份有限公司。2007年6月，集团收购了切尔西商店控股有限公司，即Early Learning Centre （ELC）品牌的所有者。

ELC成立于1974年，提供带有教育内容的玩具和书籍的邮购业务。同年，ELC的零售商店开设于雷丁市。1985年，ELC被John Menzies股份有限公司收购，随后公司业务继续扩展，逐渐成为一家大众品牌。2001年9月，ELC开始精简旗下业务，退出不盈利的产品类别和店铺，并提高亚洲地区的销售。

Started in the UK in 1961, Mothercare group, a professional retailer specializing in services for mothers to be, infants and children under the age of eight, is a brand trusted by fashion mothers. Mothercare group is mainly composed of two retail brands with international influence, Mothercare and early learning centre. The group's brand operation is mainly through three different market channels, i.e. UK stores, direct sales (Internet or directory mail order for families and stores) and international business, i.e. operating the retail business of Mothercare and earlylearningcentre brands in overseas markets under the group's franchise (or joint venture). Mothercare and early learning centre brands are recognized by children and parents alike. Both brands provide products and services for mothers, expectant mothers, infants and young children with unique, high quality and safety. Both brands are committed to providing customers with a multi-channel shopping environment through retail stores, mailing directories and the Internet, so that parents can meet their children's needs and aspirations globally. In order to forecast and meet the needs of global customers, we sell products from all over the world. We are able to do this thanks to our staff in key operating countries. The group is headquartered in the UK. In order to better understand the needs of customers and provide better services, we have invested a lot of resources in Shanghai, Hong Kong, Bangalore, Singapore and the United Arab Emirates for procurement and supply chain operation. Our purchasing team works with manufacturers to develop innovative products, our supply chain partners help us deliver goods through storage warehouses around the world, and our retail and customer teams provide professional services to every customer. This kind of professional background and service makes us stand out from the competition, which also promotes the brand of Mothercare and early learning center. Mothercare is a professional retailer specializing in services for mothers to be, infants and children under the age of eight. At the beginning, the business mainly involved in baby strollers, baby room furniture and maternity wear, and then began to expand its business scope, from operating children's clothing under five years old to children's clothing under eight years old. Now, Mothercare brand operates retail business in the UK, and international franchise business in Europe, Asia, the Middle East, Africa and the Far East, covering a variety of maternity and children's clothing, furniture, household products, bedding, feeding products, bath products, tourism equipment and toys. The company started mail order business in 1962. In 1972, Mothercare was successfully listed, and in 1982, it merged with habitat, a chain retailer, to form habitat Mothercare Co., Ltd. In 1984, Mothercare began to develop its international business and selectively carried out business with partners in some countries through franchising. In 1986, habitat Mothercare incorporated and British homestores incorporated. Since the 1990s, the combined group has been rationalized. In 2000, Mothercare became the company's brand, and the name of the holding company was changed to Mothercare Co., Ltd. In June 2007, the Group acquired Chelsea Store Holdings Limited, the owner of the Early Learning Centre (ELC) brand. Founded in 1974, ELC offers mail order services for toys and books with educational content. In the same year, ELC's retail store opened in reading. In 1985, ELC was acquired by John Menzies Co., Ltd., and then the company's business continued to expand, gradually becoming a popular brand. In September 2001, ELC began to streamline its business, withdraw from unprofitable product categories and stores, and improve sales in Asia.

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