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宝格丽BVLGARI －华丽的意大利珠宝商。宝格丽BVLGARI，于1884年在意大利建立的高级珠宝品牌BVLGARI宝格丽，源自古希腊罗马文化精髓。

宝格丽创立于1884 年，总部设在意大利首都罗马。100 多年来，它创造了无数名闻遐迩的珠宝。宝格丽的创新设计充分体现在珠宝、腕表、配饰、香水、护肤品、酒店和度假村中。

起源

宝格丽品牌创始人索帝里欧•宝格丽出身于希腊银匠世家，是制作珍贵银器的专家。19 世纪末，索帝里欧移居意大利，1884 年在罗马的 Via Sistina 街开设了店铺。1905 年，索帝里欧在儿子柯斯坦提诺与乔吉奥的协助下，将店址转移至 Via Condotti大道，成为今天的宝格丽全球旗舰店。

20 世纪初，索帝里欧的两个儿子深深为宝石、珠宝和腕表的魅力所吸引，继而培养出相关的专业技术，并逐渐取代父亲掌管家族事业。二次大战结束后的时期，正是宝格丽风格的重大转折点。柯斯坦提诺与乔吉奥决定跳脱法国金匠学院派的严谨规范，从希腊罗马古典艺术汲取灵感，融合意大利文艺复兴美学及 19 世纪罗马金匠学派风格，打造出属于自己的独特品位。

垂直整合

宝格丽从2000 年开始积极推动垂直整合计划，收购了制表厂 Daniel Roth 和 Gérald Genta。2002 年，宝格丽取得了珠宝品牌Crova 50% 的股份，随后于 2004 年取得了其全部股份。

2005 年，宝格丽集团又连续收购了另外 3 家公司，包括 2 家瑞士制表公司。

同年，宝格丽取得了意大利皮具公司 Pacini 的全部股份，并将其更名为 Bulgari Accessori S.r.l。由于配饰系列的成功，宝格丽在大坂和东京特地开设配饰专卖店，次年又相继在首尔、米兰、佛罗伦萨开设专卖店。2007 年，配饰专卖店又在罗马和新加坡同时亮相。

到了2007 年，宝格丽在腕表领域推动垂直整合的努力取得了丰硕成果，已经具备了独立设计、制造、组装机芯的能力，创下历史首例。2009 年，宝格丽集团推出 Sotirio Bulgari Tourbillon Quantième Perpétuel 腕表，这是宝格丽独立制造的腕表，其机芯和零件全部由宝格丽自行生产组装。 BVL 465 机芯由宝格丽独立研发，具备透明自动陀飞轮与万年历功能，搭载创新的双同轴逆跳指针显示功能。

LVMH斥资43亿欧元收购Bvlgari

2011年3月7日，LVMH（路威酩轩）宣布收购来自意大利的全球第三大珠宝供应商Bvlgari（宝格丽），LVMH 发布的公报显示，此次收购共花费了43 亿欧元，维持了前者一贯的奢华作风。 这是半年内LVMH 继收购爱马仕17% 股份后第二次对家族企业的并购，与参股爱马仕不同的是，未来LVMH 将拥有Bvlgari51% 的股权，绝对控股。家族继承人保罗·宝格丽和尼古拉·宝格丽已经首肯了此笔交易。

Bulgari Bvlgari - gorgeous Italian jeweler. Bulgari Bvlgari, a high-end jewelry brand established in Italy in 1884, originated from the essence of ancient Greek and Roman culture. Bulgari was founded in 1884, with its headquarters in Rome, the capital of Italy. Over the past 100 years, it has created numerous famous jewelry. Bvlgari's innovative design is fully embodied in jewelry, watches, accessories, perfume, skin care products, hotels and resorts. Sotirio Bulgari, the founder of Bulgari brand, was born in a Greek family of silversmiths and was an expert in making precious silverware. At the end of the 19th century, sotirio moved to Italy. In 1884, he opened a shop on viasistina street in Rome. In 1905, with the help of his sons costentino and Georgio, sotirio moved the store to viacondotti Avenue and became today's global flagship store of Bulgari. At the beginning of the 20th century, sotirio's two sons were deeply attracted by the charm of gems, jewelry and wristwatches, and then developed relevant professional skills, and gradually replaced their father in charge of family business. The period after the end of the Second World War was a major turning point of the Bulgarian style. Kirstentino and Giorgio decided to break away from the strict norms of the French goldsmiths school, draw inspiration from the Greek and Roman classical art, integrate the Italian Renaissance aesthetics and the 19th century Roman goldsmiths school style, and create their own unique taste. Since 2000, Bulgari has been actively promoting the vertical integration plan, acquiring Daniel Roth and G é rald Genta. In 2002, Bulgari acquired 50% of crova, the jewelry brand, and then acquired all of its shares in 2004. In 2005, Bulgari Group acquired another three companies in a row, including two Swiss watchmaking companies. In the same year, Bulgari acquired all the shares of Pacini, an Italian leather company, and renamed it Bulgari accessori S.R.L. Due to the success of the accessories series, Bulgari opened accessories stores in Osaka and Tokyo, and then in Seoul, Milan and Florence the following year. In 2007, the accessories store appeared in Rome and Singapore at the same time. By 2007, Bulgari has made great achievements in promoting vertical integration in the field of wristwatches. It has the ability to independently design, manufacture and assemble movements, making the first case in history. In 2009, baogeli group launched sotirio Bulgari tourbillonquanti è meperp é tuel wristwatch, which is independently manufactured by baogeli. Its movement and parts are all produced and assembled by baogeli. Bvl465 movement is independently developed by Bulgari, with transparent automatic Tourbillon and perpetual calendar functions, and innovative dual coaxial reverse jump pointer display function. LVMH invested 4.3 billion euros to acquire Bvlgari on March 7, 2011. LVMH announced the acquisition of Bvlgari, the world's third largest jewelry supplier from Italy. According to the communique released by LVMH, the acquisition cost a total of 4.3 billion euros, maintaining the former's consistent luxury style. This is LVMH's second acquisition of a family business after acquiring 17% of Hermes' shares in half a year. Different from its participation in Hermes, LVMH will own 51% of Bvlgari's shares in the future and hold absolute shares. The heirs, Paul and Nikolay, have agreed to the deal.

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