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米恩厨电是一家专业研究、设计和制造家用厨房电器的国际型品牌，严谨的工业设计理念、优良制造风格、简约时尚的德国风情与深沉的东方神韵结合， 把自身对厨房生活及厨房文化的深厚理解融入产品的设计研发中，并结合和利用人体功能学、工业美学、各种边缘科学以及集成技术，不断创造出饱含科技、极富人性的厨房产品。

米恩，把源自德国的厨具理念，传播到世界各地的厨房，为打造厨房的性格文化，默默奉献。他将睿智、严谨、硬朗的德国本土文化与现代时尚、人文理念进行了无暇的结合。

时至今日，米恩产品已融入了众多家庭的厨房生活，其对于厨具理念的诠释也将风靡全球。

米恩坚持走厨房专业化道路的发展战略，集中一切资源将厨房领域做专、做精、做透、做强。“不做大蛋糕，要做金刚钻是米恩专业化的理念。在确定市场细分时，采取定位策略，以此将企业核心能力建设在品牌和设计等无形资产上，提升产品附加值。

Mien kitchen is an international brand specializing in research, design and manufacturing of household kitchen appliances. It combines rigorous industrial design concept, excellent manufacturing style, simple and fashionable German style with profound oriental charm, integrates its deep understanding of kitchen life and kitchen culture into product design and development, and combines and utilizes human body function, industrial aesthetics and various aspects Based on science and integrated technology, we are constantly creating kitchen products full of science and technology and full of humanity. Mien, the concept of kitchenware from Germany, spread to kitchens around the world, to build the character and culture of the kitchen, silent dedication. He combines the German local culture with modern fashion and humanism. Today, mien products have been integrated into the kitchen life of many families, and its interpretation of the concept of kitchenware will be popular all over the world. Meen adheres to the development strategy of kitchen specialization and concentrates all resources to make the kitchen specialized, refined, thorough and strong. "It's mien's concept of specialization to make diamond instead of big cake. In determining the market segmentation, the positioning strategy is adopted to build the core competence of the enterprise on intangible assets such as brand and design, so as to enhance the added value of products.

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