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养津堂是忠记企业群旗下十数个公司联手打造的以高端天然滋补品为核心的养生保健品牌。养津堂专注于高端天然滋补品的整合，主营产品涵盖干货礼品（燕翅鲍、冬虫夏草、燕窝、鹿茸、西洋参、花旗参、高丽参、鲍鱼、海参、鱼翅、雪蛤、石斛等）、尚食炖品（佛跳墙、虫草炖海参、花旗参炖花胶、石斛炖大连鲍、鹿鞭炖关东辽参、野生灵芝炖花胶、木瓜官燕、海马炖关东辽参、鹿茸炖花胶、红烧鱼翅、烤鳗鱼等）、花草茶等领域，品类丰富，美味滋补，以“质优价廉、味美品高”享誉全球，畅销大陆、东南亚与欧美市场。

养津堂开创了一种独特的养生滋补文化，倡导“活力—共享—传递”的健康生活方式，不仅销售健康滋补美味的产品，更传授给成功人士滋养生命活力的理念与方法，根据不同消费者的滋补需求，提供高品质的产品与服务，并以此形成了独特的品牌个性——养生文化、天然品味和尊荣格调，引领消费者对养生观念的理解和追求，真正实现从市场选择到消费价值取向的转变：选择养津堂就是在选择一种健康养生的生活方式。

“品牌旗舰店”专注于高端滋补产品的整合、包装与销售，为消费者提供高品质、多品类、包装精美的滋补礼品；

“尚食养生会所”致力于营造自然闲适、温馨诗意的尚生膳食空间，提供美味滋补、风味独特的粤港炖品，让消费者充分享受“滋身养心”的健康生活方式。

养津堂以准确定位、差异化概念、高效管理、客户体验、纵横传播，以及持续的市场运作等六大战略形成可持续健康发展的源动力，代表着的是一种健康养生文化的开端，一套全新市场理念的开始，以及一个龙头企业的腾飞，真正树立起行业领袖与市场全国领先的目标，引领行业未来，引领市场未来。

Yangjintang is a health care brand with high-end natural tonics as the core, which is jointly built by more than ten companies under Zhongji enterprise group. Yangjintang focuses on the integration of high-end natural tonic products, and its main products include dry goods gifts (abalone, Cordyceps sinensis, bird's nest, antler, American ginseng, American ginseng, ginseng, abalone, sea cucumber, shark's fin, snow clam, Dendrobium, etc.), stewed food products (fotiaoqiang, sea cucumber stewed with Cordyceps, flower glue stewed with American ginseng, Dalian abalone stewed with Dendrobium, Liaoshen stewed with deer whip, and glue stewed with wild Ganoderma lucidum , papaya bird's nest, sea horse stewed with sea cucumber, deer antler stewed with pectin, braised shark's fin, roasted eel, etc.), herbal tea and other fields, rich in categories, delicious nourishing, with "high quality and low price, high taste" world-renowned, best-selling mainland, Southeast Asia and Europe and the United States market. Yangjintang has created a unique nourishing culture and advocated a healthy life style of "vitality sharing transmission". It not only sells healthy nourishing delicious products, but also teaches the concept and method of nourishing vitality to successful people. According to the nourishing needs of different consumers, it provides high-quality products and services, thus forming a unique brand personality -- nourishing culture It leads consumers to understand and pursue the concept of health preservation, and truly realizes the transformation from market selection to consumption value orientation: choosing yangjintang is to choose a healthy and healthy lifestyle. "Brand flagship store" focuses on the integration, packaging and sales of high-end tonic products, providing consumers with high-quality, multi category, beautifully packaged tonic gifts; "Shangshi health club" is committed to creating a natural, comfortable, sweet and poetic shangsheng food space, providing delicious, nourishing and unique flavor stews in Guangdong and Hong Kong, so that consumers can fully enjoy the healthy life of "nourishing the body and the heart" Way. Yangjintang, with six strategies of accurate positioning, differentiated concept, efficient management, customer experience, vertical and horizontal communication, and continuous market operation, forms the source power of sustainable and healthy development, which represents the beginning of a health preservation culture, the beginning of a new set of market concepts, and the take-off of a leading enterprise, so as to truly establish the industry leader and the national market leader The goal is to lead the future of the industry and the market.

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