淄博商厦ZBCB品牌怎么样 申请店铺

淄博商厦自组建以来，在各级政府的关怀和扶持下，取得了巨大的发展，形成了零售、汽车销售服务、旅游、探矿四大板块，并涉足生态农业、保险代理、典当、担保、文化、物业、市场管理、国际贸易等多个关联行业，形成了良好的产业布局和巨大的发展潜力。2012年实现销售收入143亿元，集团所属市内企业交纳税金2.27亿元，累计吸纳就业1万多人，为淄博市的社会经济发展做出了积极贡献。

零售板块良性发展：目前，零售板块辖淄博商厦总店、新玛特店、博山店、铝城购物中心等主力零售店及二十余家超市及家电连锁企业，经营面积近30万平方米，经营品种12万个，资产总值25.1亿元。2010年，淄博商厦注册商标“zbcb+图形”荣膺驰名保护，成为零售百货业仅有的两个驰名保护之一。2012年，零售板块实现销售收入60亿元。

多年来，零售板块坚持“诚信经营，奉献社会”的核心理念和“购物无风险，退换更方便”的社会承诺，勇于改革，大胆创新，提出了一系列国内领先的经营理念和营销举措，获得了长足发展。首先，积极推行品牌升级和结构调整战略，大力引进国际、国内一线品牌，为顾客营造舒适的购物环境，引领了时尚消费新风尚。其次，每逢重大节假日都推出范围广、力度大、影响远的大型营销，带给顾客无尽的惊喜和实惠。2012年全年开展大型营销28次，上半年有元旦的“魅力龙年，元旦巨献”、情人节的“浪漫相约，爱在商厦”、清明节的“踏春正当时”春尚购物等活动；下半年的活动力度、频次更多，如“半年报捷倾情放送”系列活动、七夕节的“来淄博商厦过惊喜七夕”活动、金秋购物节的“会员金秋回馈乐享积分返现”活动等。这些营销举措带来了滚滚客流和巨大销售。第三，坚持“视顾客为兄弟姐妹”的服务理念，通过员工培训、服务升级等手段为消费者提供了更加优质的一站式服务，深化淄博商厦在消费者心目中的良好服务形象。第四，大力发展超市和家电连锁，先后建立起十几家大型连锁店，极大方便了当地消费者购物。第五，高度重视人才队伍建设，每年都面向山大等国内著名高校引进大量本科以上优秀大学生。经过优胜劣汰和锻炼提高，多数已被提拔为主管或店长、个别进入高管行列，这些高素质人才将成为支撑淄博商厦未来发展的中坚力量。

汽车板块快速成长：挺进汽车销售服务业是淄博商厦集团实践“多元化”发展战略和抛物线再造理论的重要突破。远方汽贸集团自组建以来，坚持与一流国际汽车品牌合作，精心打造国内最优秀的汽车销售服务企业。经过多年奋斗，已拥有宝马、奥迪、英菲尼迪、雷诺、大众、丰田、日产、标致、现代、雪铁龙、悦达?起亚、等品牌的50多家4S店，网络遍布济南、青岛、烟台、威海、淄博、东营、潍坊、德州、滨州、莱芜、枣庄等地市。随着汽车集团事业的发展，公司先后成立了远方汽车俱乐部、山东远方保险代理有限责任公司、山东顺通担保有限公司、山东远方顺泰汽车租赁有限公司、远方精品事业部、二手车置换事业部、远方石油公司等配套服务机构，形成了买车、卖车、修车、换车、租赁，投保、续保、理赔、担保，美容，代办机动车牌证、24小时车辆救援、代缴税金等完整的一站式增值服务，成为山东省代理优质品牌最多、经济效益最好、服务功能最全、品牌美誉度最高的轿车销售服务专业集团。2012年实现销售收入80多亿元。

新疆旅游蓄势待发：可可托海国家地质公园位于中、蒙、哈三国边境线附近，天池——可可托海——喀纳斯湖黄金旅游圈的中间。景区面积780平方公里，以典型的伟晶岩地貌为特征，山势雄伟，造型奇特。这里还是额尔齐斯河源头，森林广懋，溪流密集，湖泊遍布，高山草甸，野生动物，民族风情，相映成辉，组合成一个国内罕有的自然、人文奇观。地震断裂带遗址、地质圣坑、世界海蓝宝石主产区之一，红宝石重要产地，还有温泉、胃泉等概念产品更是为这里增添了神秘色彩从2007年开始注资进行景区的道路、桥涵、电网等基础设施建设和地质博物馆、游客服务中心等配套服务项目建设，历经5年时间，把一个鲜为人知的2A级风景区建设成国家5A级风景区，成为新疆旅游战略的一个重要支点和环北疆黄金旅游圈上的一颗璀璨的明珠。2012年，共接待游客40余万人次，实现销售收入2000多万元，预计今后5年内，年均增长35%，3年后游客可望达到100万人次，实现销售收入1.5亿元，利润8000万元。鉴于新疆板块的地域优势和旅游业在新疆的战略地位，为淄博商厦集团早日实现“享誉国内的大公司”的理想，做出决定性的贡献。

矿业板块前景看好：阿勒泰矿产资源丰富，是中、蒙、哈三国稀有金属成矿带的核心。公司先后获得探矿权5个。从2007年开始，重点对位于阿勒泰市的布伦托海北岸铜、金多金属矿进行风险勘探，该矿已探明金属铜储量5万吨，黄金储量3.6吨,市值30余亿元。金属铜远景储量10--20万吨，黄金10吨以上。

此外，我们还在我市承包荒山6000多亩，种植乔木50余万株，灌木150万株，修路13.5公里，建设有机香椿基地3000多亩，有机小麦基地3000多亩，有机杂粮基地2000多亩。获得地理标志认证一个，有机食品认证20多个，专利2个。产品远销欧美等地。安置80多名村民就业,带动560户1360人增收。

历经17年艰辛发展，公司积累了一笔巨大的无形资产，企业前景日益广阔。先后荣获“全国创建文明行业工作先进单位”、“全国百城万店无假货活动示范店”、“全国内贸系统先进集体”、“中国消费者协会争创诚信单位先进单位”、“全国青年文明号”、“中国商业名牌”等荣誉称号，公司注册商标被认定为驰名保护，“远方”品牌被评为中国商业服务名牌。

Since the establishment of Zibo commercial building, with the care and support of governments at all levels, it has made great development, formed four major sectors: retail, automobile sales service, tourism and exploration, and set foot in ecological agriculture, insurance agency, pawn, guarantee, culture, property, market management, international trade and other related industries, forming a good industrial layout and huge development potential. In 2012, the company achieved a sales revenue of 14.3 billion yuan, paid taxes of 227 million yuan to enterprises in the city of the group, and attracted more than 10000 employees, making positive contributions to the social and economic development of Zibo City. Healthy development of the retail sector: at present, the retail sector governs the main retail stores of Zibo commercial building, xinmate store, Boshan store, aluminum City shopping center and more than 20 supermarkets and home appliance chain enterprises, with a business area of nearly 300000 square meters, 120000 business varieties and a total asset value of 2.51 billion yuan. In 2010, the registered trademark "zbcb + graphics" of Zibo commercial building won the well-known protection, becoming one of the only two well-known protections in the retail department store industry. In 2012, the retail sector achieved sales revenue of 6 billion yuan. Over the years, the retail sector has adhered to the core concept of "honest operation, dedication to the society" and the social commitment of "shopping without risk, more convenient for return and exchange". It has been brave in reform and innovation, and has put forward a series of domestic leading business concepts and marketing measures, which has achieved considerable development. First of all, actively promote the strategy of brand upgrading and structural adjustment, vigorously introduce international and domestic first-line brands, create a comfortable shopping environment for customers, and lead the new fashion of fashion consumption. Secondly, every major holiday will launch a wide range of large-scale marketing with great strength and far-reaching impact, bringing customers endless surprises and benefits. In 2012, 28 large-scale marketing activities were carried out in the whole year. In the first half of the year, there were new year's "charming year of dragon, new year's Gala", Valentine's day's "romantic engagement, love in shopping malls", Qingming Day's "stepping on the spring at the right time" and other activities. In the second half of the year, there were more activities, such as the series of activities of "half a year's success report and love release", Qixi Festival's "coming to Zibo shopping mall for a surprise Qixi" Jinqiu Shopping Festival's "members' Jinqiu feedback and enjoy points return" activity, etc. These marketing initiatives have resulted in a huge flow of customers and sales. Third, adhere to the service concept of "regarding customers as brothers and sisters", provide consumers with a better one-stop service through staff training, service upgrading and other means, and deepen the good service image of Zibo commercial building in the minds of consumers. Fourth, vigorously develop supermarkets and home appliance chains, and successively set up dozens of large chain stores, which greatly facilitates local consumers' shopping. Fifthly, we attach great importance to the construction of talent team. Every year, we introduce a large number of Excellent Undergraduates and above to famous domestic universities such as Shanda University. After the survival of the fittest and improvement of exercise, most of them have been promoted to be directors or store managers, and some of them have entered the ranks of senior managers. These high-quality talents will become the backbone to support the future development of Zibo commercial building. Rapid growth of automobile sector: advancing into automobile sales service industry is an important breakthrough for Zibo commercial building group to practice "diversified" development strategy and parabola reconstruction theory. Since the establishment of Yuanyuan automobile trade group, it has insisted on cooperating with the first-class international automobile brands and elaborately built the best Automobile sales and service enterprise in China. After years of struggle, it has more than 50 4S stores with BMW, Audi, Infiniti, Renault, Volkswagen, Toyota, Nissan, Peugeot, Hyundai, Citroen, Yueda Kia and other brands. The network covers Jinan, Qingdao, Yantai, Weihai, Zibo, Dongying, Weifang, Dezhou, Binzhou, Laiwu, Zaozhuang and other cities. With the development of automobile group business, the company has successively set up supporting service institutions such as Yuanyuan Automobile Club, Shandong Yuanyuan Insurance Agency Co., Ltd., Shandong Shuntong Guarantee Co., Ltd., Shandong Yuanyuan Shuntai Automobile Leasing Co., Ltd., Yuanyuan boutique business department, used car replacement business department, Yuanyuan oil company, etc., forming a car buying, selling, repairing, changing and leasing business It is a one-stop value-added service including insurance, renewal, claim settlement, guarantee, beauty care, vehicle license, 24-hour vehicle rescue, tax payment and so on. It has become a car sales and service professional group with the largest number of high-quality brands, the best economic benefits, the most complete service functions and the highest brand reputation in Shandong Province. In 2012, sales revenue reached more than 8 billion yuan. Xinjiang tourism is ready to develop: KEKETUOHAI National Geopark is located near the border of China, Mongolia and Kazakhstan, and in the middle of Tianchi - KEKETUOHAI - Kanas Lake Golden Tourism Circle. The scenic area covers an area of 780 square kilometers, which is characterized by typical pegmatite landform, with magnificent mountains and unique shapes. It is also the source of Erqis River, with wide forests, dense streams, lakes, mountains and meadows, wild animals and ethnic customs, which are combined into a rare natural and cultural spectacle in China. The site of the earthquake fracture zone, the geological shengkeng, one of the main producing areas of the world's aquamarine, the important producing area of ruby, as well as the concept products such as hot springs and stomach springs, have added mysterious colors to this area. Since 2007, capital has been injected into the infrastructure construction of the scenic area, such as roads, bridges and culverts, power grids, and the construction of supporting service projects such as the geological museum and the tourist service center. After five years, we have put the first The little-known 2A level scenic spot has been built into a national 5A level scenic spot, which has become an important fulcrum of Xinjiang's tourism strategy and a bright pearl in the golden tourism circle around the north of Xinjiang. In 2012, it received more than 400000 tourists and realized sales revenue of more than 20 million yuan. It is estimated that in the next five years, the annual growth will be 35%. In three years, it is expected that the number of tourists will reach 1 million, the sales revenue will be 150 million yuan and the profit will be 80 million yuan. In view of the regional advantages of Xinjiang plate and the strategic position of tourism industry in Xinjiang, it has made a decisive contribution to the realization of Zibo commercial building group's ideal of "famous big company in China" as soon as possible. The prospect of mining plate is promising: Altay is rich in mineral resources, which is the core of rare metal metallogenic belt in China, Mongolia and Kazakhstan. The company has obtained 5 exploration rights successively. Since 2007, we have focused on the risk exploration of the copper and gold polymetallic ore on the North Bank of the brento sea in Altay City. The proven copper reserves of the ore are 50000 tons, the gold reserves are 3600 tons, and the market value is more than 3 billion yuan. The prospective reserves of metal copper are 100000-200000 tons, and gold is more than 10 tons. In addition, we have contracted more than 6000 mu of barren mountains, planted more than 500000 trees, 1.5 million shrubs, built 13.5 kilometers of roads, built more than 3000 mu of organic Chinese toon base, more than 3000 mu of organic wheat base, and more than 2000 mu of organic grains base. It has obtained one geographical indication certification, more than 20 organic food certification and two patents. Our products are exported to Europe and America. More than 80 villagers were resettled for employment, which led to an increase in income of 1360 people in 560 households. After 17 years of hard development, the company has accumulated a huge amount of intangible assets, and the prospect of the enterprise is increasingly broad. It has successively won the honorary titles of "national advanced unit of building civilized industry", "national model store of no fake activities in one hundred cities and ten thousand stores", "national advanced collective of domestic trade system", "advanced unit of striving for integrity unit of China Consumer Association", "National Youth Civilization number", "China business brand", etc., and its registered trademark has been recognized as well-known protection, "far away" brand It is rated as China's famous brand of business service.

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