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蓝山UGG公司（BLUE MOUNTAINS UGGBOOTS(R)）成立于1933年，是澳大利亚一家历史悠久、实力雄厚的综合性全线鞋品企业，也是澳大利亚较早设计、制造、销售UGG的公司之一。公司位于澳大利亚世界自然文化遗产蓝山脚下，依托本地丰富、优质的羊皮毛资源，利用传统手工工艺，通过不断的创新改良，创造出具有全球知名度的BLUE MOUNTAINS UGG BOOTS品牌。 

UGG，一个产自澳大利亚，100%羊皮毛雪地靴的统称。据考证，它的历史可追溯到200年前，农夫们穿着用这种羊皮毛缝制的靴子从事农业、畜牧业劳动。一战时期，这种靴子被澳大利亚飞行员广泛使用，以抵御高空的寒冷。户外劳动造就了澳大利亚人粗犷，豪迈的性格，他们传统地昵称这种羊毛靴为 Ugly Boots （丑陋的靴子），而UGG也成为他们生活的一部分，并形成了独特的文化和制靴工艺。如今，UGG不仅成为澳大利亚本地居民生活中不可或缺的部分，更在亚洲、欧洲、美洲等国家地区广泛流行，成为新的时尚元素。

蓝山UGG公司的品牌创始人Anstey先生自创建品牌之日起，坚持舒适、时尚的产品理念，将精湛的工艺技术运用到UGG的设计制作中来。公司采用家族管理方式，先后经历了Anstey、Keith、Brain三代管理者，实现了企业的跨越发展，使其成为澳洲制鞋业中独具个性的品牌。如今，BLUE MOUNTAINS UGG BOOTS(R)的产品畅销美国、法国、意大利、俄罗斯、中国、日本、韩国等国家和地区。

70多年来，蓝山UGG公司面对全球鞋品皮革化、机械化生产的挑战，坚持采用澳大利亚原产的羊皮毛一体材质和手工工艺生产。如今，BLUE MOUNTAINS UGG BOOTS(R)的品牌积淀愈加深厚，市场占有率和品牌影响力与日俱增。随着公司发展战略的深化和产品体系的完善，公司依托自身制鞋优势，丰富产品结构，面向全球商务、时尚人士推出了男、女四季鞋、拖鞋、凉鞋、秋冬鞋等多种鞋款，同时推出了帽、包、家居用品等衍生产品。产品深化了BLUE MOUNTAINS UGG BOOTS(R)“舒适”的理念，秉持采用高品质原料的传统，坚持手工缝制，保持了纯正的澳洲风味，在继承传统工艺的同时注入了更多时尚元素。产品自推出以来，深受亚洲、美洲等地客户欢迎，成长为高档舒适鞋中的成熟品牌，BLUE MOUNTAINS UGG BOOTS(R)新的品牌名片。

Established in 1933, bluemountain uggboots (R) is a comprehensive all-round footwear enterprise with a long history and strong strength in Australia. It is also one of the earliest ugg design, manufacturing and sales companies in Australia. The company is located at the foot of the world natural and cultural heritage Blue Mountain in Australia. Relying on the rich and high-quality sheep fur resources, using the traditional handicraft technology, and through continuous innovation and improvement, it has created a famous brand of bluemountainsugbooks in the world. Ugg, an Australian, 100% Sheepskin snow boots collectively. According to research, its history can be traced back to 200 years ago, when farmers wore boots made of this kind of sheepskin and wool to work in agriculture and animal husbandry. During World War I, the boots were widely used by Australian pilots to protect them from the cold at high altitude. Outdoor labor has created the rough and heroic character of Australians. They are traditionally nicknamed uglyboots (ugly boots), and UGG has become a part of their life, forming a unique culture and boot making process. Nowadays, ugg is not only an indispensable part of the life of Australian residents, but also widely popular in Asia, Europe, America and other countries and regions, becoming a new fashion element. Mr. Anstey, the founder of the brand of Lanshan ugg company, adheres to the comfortable and fashionable product concept and applies exquisite technology to the design and production of ugg since the date of establishing the brand. The company has experienced three generations of managers, Anstey, Keith and brain, by adopting the family management mode, which has realized the leap forward development of the enterprise and made it a unique brand in the Australian footwear industry. Nowadays, the products of bluemountainugbooks (R) sell well in the United States, France, Italy, Russia, China, Japan, South Korea and other countries and regions. For more than 70 years, blue mountain ugg company has been facing the challenge of leather and mechanized production of global footwear, insisting on adopting Australian original sheep fur integrated material and handicraft production. Nowadays, the brand accumulation of bluemountainugbooks (R) is more and more profound, and its market share and brand influence are increasing day by day. With the deepening of the company's development strategy and the improvement of its product system, relying on its own advantages in shoemaking and enriching its product structure, the company has launched a variety of shoes for global business and fashion people, including men's and women's four seasons shoes, slippers, sandals, autumn and winter shoes, as well as derivative products such as hats, bags and household products. The product deepens the concept of "comfort" of bluemountainugbooks (R), adheres to the tradition of using high-quality raw materials, adheres to manual sewing, maintains the pure Australian flavor, and injects more fashionable elements while inheriting the traditional technology. Since its launch, the product has been welcomed by customers in Asia, America and other places, and has grown into a mature brand in high-end comfortable shoes. Bluemountainuggboots (R) is a new brand name card.

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