KFC肯德基品牌怎么样 申请店铺

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肯德基总部位于肯德基州路易斯维尔市，是全球知名的炸鸡连锁餐厅，在世界上115个国家和地区开设有18000多家肯德基餐厅。

肯德基经久不衰的成功与畅销，归功于对美味和高品质的专注，餐厅员工孜孜不倦地为光临餐厅的顾客提供无微不至的服务。

自1952年第一家肯德基餐厅在美国犹他州开张以来，受到全球消费者的欢迎。除美国之外的主要市场包括中国、英国、澳大利亚、韩国、墨西哥和法国、德国、荷兰等。肯德基也在印度、俄罗斯和巴西等重要新兴市场随着当地经济的成长快速发展。每家新餐厅的开张不仅提供更多就业机会，同时也为其所在社区注入了经济活力。

肯德基隶属全球知名的餐饮集团百胜餐饮集团。百胜在全球130多个国家和地区拥有近43000家连锁餐厅和150万多名员工。其旗下包括肯德基、必胜客、塔可钟三个世界著名餐饮品牌，分别在烹鸡、比萨、墨西哥风味食品领域居全球领导地位。

自1987年进入中国以来，肯德基始终坚持融入中国文化，而我们的品牌定位也具有时代性，在不同时期应对社会的发展和消费者的需求，不断升级。在进入中国市场的前十五年，中国正处于改革开放，正所谓“70年代吃肚饱，80年代吃味道”，好吃、美味是当时消费者的需求。随着肯德基进入中国，消费者开始尝试洋快餐所带来的独特文化体验。2001年至2010年，中国综合国力不断提升，消费者需求蓬勃发展，肯德基顺应需求推出中式早餐、汽车穿梭餐厅、宅急送服务等一系列服务。此后的5年，随着互联网的全面渗透，肯德基热情拥抱“互联网+”模式，以丰富的数字化服务告诉大家“生活如此多娇”。

KFC, headquartered in Louisville, Kentucky, is a world-famous fried chicken chain restaurant with more than 18000 KFC restaurants in 115 countries and regions around the world. KFC's long-standing success and best-selling are attributed to its focus on delicious food and high quality, and its employees are tireless in providing customers with meticulous service. Since the first KFC restaurant opened in Utah in 1952, it has been popular with consumers all over the world. In addition to the United States, the main markets include China, the United Kingdom, Australia, South Korea, Mexico and France, Germany, the Netherlands, etc. KFC also develops rapidly with the growth of local economy in important emerging markets such as India, Russia and Brazil. The opening of each new restaurant not only provides more jobs, but also injects economic vitality into its community. KFC is affiliated to the world famous catering group Yum catering group. Yum has nearly 43000 chain restaurants and more than 1.5 million employees in more than 130 countries and regions around the world. Its three world-famous catering brands include KFC, Pizza Hut and Taco Bell, which are the world leaders in the fields of chicken cooking, pizza and Mexican flavor food. Since its entry into China in 1987, KFC has always adhered to integrating into Chinese culture, and our brand positioning also has the characteristics of the times. In different periods, KFC has been responding to social development and consumer demand, and constantly upgrading. In the first 15 years of entering the Chinese market, China is in the process of reform and opening up, which is the so-called "eat full stomach in the 1970s, eat delicious food in the 1980s". Delicious food is the demand of consumers at that time. With KFC entering China, consumers began to try the unique cultural experience brought by foreign fast food. From 2001 to 2010, China's comprehensive national strength continued to improve, and consumer demand flourished. KFC launched a series of services such as Chinese breakfast, car shuttle restaurant, home delivery service and so on. In the next 5 years, with the penetration of the Internet, KFC embraced the Internet plus mode, and told everyone with rich digital services that "life is so charming."

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