NOKIA诺基亚品牌怎么样 申请店铺
诺基亚(Nokia),全球知名手机品牌,创立于1865年芬兰。
诺基亚(Nokia)公司是一家总部位于芬兰主要从事生产移动通信产品的跨国公司,是全球第三大手机生产商。其生产的一系列手机配备了许多服务和软件,使用户能够体验音乐、游戏、商务等功能。此外,诺基亚还通过诺基亚西门子公司为通信网络提供解决方案。
诺基亚名称来源
诺基亚(Nokia)名字来自流经当地的一条河流。这条河名为“Nokianvirta”,在芬兰古语种是黑貂的意思,这种动物现在已经绝迹。
诺基亚公司字体是AgfaMonotypeNokiaSans字体,最初由EricSpiekermann设计。此前在广告和手机用户手册中,诺基亚最常用的是AgfaRotisSans字体。
诺基亚标志性的铃声“Nokiatune”实际上是改编自19世纪的吉他作品《GranVals》,作者是西班牙音乐家FranciscoTárrega。这个铃声在诺基亚手机中最早名为“GrandeValse”。在1998年,这支铃声已经广为人知并被称做“NokiaTune”,诺基亚将其改名并沿用至今。
诺基亚中国业务
从二十世纪五十年代起,诺基亚就与中国建立了贸易关系。1985年,诺基亚在北京开设了第一家办事处,开始了在华的初期发展阶段;90年代中期,诺基亚通过在中国建立合资企业,实现本地化生产,并逐步将其发展成为诺基亚全球主要的生产基地;进入新世纪,诺基亚通过加强与中国在最新的通信技术领域的密切合作,深入参与中国信息产业的发展,并进一步将中国打造成为诺基亚全球的研发和人才基地。
2006年是诺基亚在中国发展具有里程碑意义的一年,诺基亚在中国全年销售及出口总额超过100亿欧元。其中,净销售额超过53亿欧元,出口额达48亿欧元,诺基亚在中国过去七年累计出口总额超过182亿欧元。2006年,诺基亚在华本地采购超过350亿人民币。
诺基亚手机业务被微软收购
2011年2月,诺基亚与微软达成战略同盟并深度合作。过去的几年中,诺基亚股票已经陆续从伦敦、巴黎以及斯德哥尔摩证券市场摘牌退市,并于2012年3月从法兰克福证交所退市。
2012年2月9日,由于经营不善,诺基亚宣布全球裁员4000人,并同时关闭约4000家手机制造工厂。
2013年9月3日,微软宣布以约54.4亿欧元价格收购诺基亚设备与服务部门(诺基亚手机业务),并获得相关专利和品牌的授权。诺基亚未来将努力发展Here地图服务、诺基亚解决方案与网络(NSN)和领先科技三大支柱业务。
2014年4月28日19点,微软正式宣布完成对诺基亚设备与服务部门的收购,收购后实体公司更名为“微软移动”,但“诺基亚”品牌名称会一直保留并使用,这意味着诺基亚品牌手机并不会随着微软的收购而消失。
2014年4月25日,诺基亚宣布完成与微软公司的手机业务交易,正式退出手机市场。
2014年11月微软正式在Lumia手机上用Microsoft取代了Nokia的品牌命名。
2014年11月6日,诺基亚官方微博正式更名为微软Lumia,同时,诺基亚已经将自己在Facebook、Twitter以及其他社交网站的账户更名为“微软Lumia”。
2014年11月18日诺基亚在芬兰召开发布会,这次推出的是一款7.9英寸屏幕的Android5.0平板,名曰NOKIAN1,系统内置了早前诺基亚面向Android系统发布的NokiaZLauncher启动器。
2015年NOKIAN1平板在1月7日正式发布,并在1月8日首批开卖,售价1599元。
2015年4月15日,诺基亚在巴黎宣布以股权交换的方式收购阿尔卡特朗讯。2016年1月5日,诺基亚宣布已经取得对阿尔卡特-朗讯79%的控股权,1月14日,诺基亚与阿尔卡特朗讯开启合并运营的首日,新公司全球各地举行庆祝活动。
2015年8月3号,诺基亚宣布,已经将诺基亚旗下HERE地图部门出售给德系汽车联盟奥迪宝马戴姆勒,价格是28亿欧元,预计2016年第一季度完成。
微软2016年5月以3.5亿美元的价格将诺基亚功能手机相关业务转让给富士康旗下子公司——富智康集团有限公司和一家芬兰手机制造公司HMDGlobalOy,其中,富智康支付其中的3.3亿美元获得微软移动旗下的功能手机以及越南一家制造工厂和4500名员工,HMD从诺基亚公司独家获得诺基亚品牌产品服务和移动通信标准核心专利授权,用于生产智能手机。
NokiaOZO:极具未来气息的虚拟现实摄像头OZO,能够捕捉360度全方位的音频和视频。
Nokia, a world famous mobile phone brand, was founded in Finland in 1865. Nokia is a multinational company headquartered in Finland, which mainly produces mobile communication products. It is the third largest mobile phone manufacturer in the world. A series of mobile phones are equipped with many services and software, which enables users to experience music, games, business and other functions. In addition, Nokia also provides solutions for communication networks through Nokia Siemens. Nokia name source Nokia name comes from a river that flows through the region. The river is called "Nokia virta", which means sable in the old Finnish language. This kind of animal is now extinct. Nokia fonts are Agfa monotype Nokia Sans Fonts, originally designed by Eric spiekermann. Previously, the most commonly used font for Nokia was agfarotis sans in advertisements and user manuals. Nokia's iconic ring tone "Nokia tune" is actually adapted from the 19th century guitar work "granvalves", written by Spanish musician Francisco t á rrega. This ring tone was first called "Grande vale" in Nokia mobile phones. In 1998, the ring was widely known as "Nokia tune", which Nokia renamed and continues to use today. Since the 1950s, Nokia has established trade relations with China. In 1985, Nokia opened its first office in Beijing and began its early development in China. In the mid-1990s, Nokia established a joint venture in China to realize localized production and gradually developed it into the world's main production base of Nokia. In the new century, Nokia has strengthened close cooperation with China in the latest communication technology field Participate in the development of China's information industry, and further build China into a global R & D and talent base of Nokia. 2006 is a milestone year for Nokia's development in China. Nokia's total sales and exports in China exceeded 10 billion euros. Among them, the net sales volume is more than 5.3 billion euros, and the export volume is 4.8 billion euros. Nokia's total export volume in China in the past seven years has exceeded 18.2 billion euros. In 2006, Nokia purchased more than 35 billion yuan locally in China. Nokia mobile phone business was acquired by Microsoft in February 2011. Nokia and Microsoft reached a strategic alliance and in-depth cooperation. In the past few years, Nokia stock has been delisted from London, Paris and Stockholm stock markets, and delisted from Frankfurt Stock Exchange in March 2012. On February 9, 2012, due to poor management, Nokia announced that it had cut 4000 jobs worldwide and closed about 4000 mobile phone manufacturing plants at the same time. On September 3, 2013, Microsoft announced the acquisition of Nokia devices and services (Nokia mobile phone business) at a price of about 5.44 billion euros, and obtained the authorization of related patents and brands. Nokia will strive to develop three pillar businesses in the future: here map service, Nokia solutions and networks (NSN) and leading technology. At 19:00 on April 28, 2014, Microsoft officially announced the completion of the acquisition of Nokia devices and services. After the acquisition, the entity company changed its name to "Microsoft mobile", but the "Nokia" brand name will remain and be used all the time, which means that Nokia brand mobile phones will not disappear with the acquisition of Microsoft. On April 25, 2014, Nokia announced the completion of the mobile phone business transaction with Microsoft and officially withdrew from the mobile phone market. In November 2014, Microsoft officially replaced Nokia's brand name with Microsoft on lumia mobile phones. On November 6, 2014, Nokia's official microblog officially changed its name to Microsoft lumia. Meanwhile, Nokia has changed its accounts on Facebook, twitter and other social networking sites to Microsoft lumia. On November 18, 2014, Nokia held a conference in Finland. This time, it launched a 7.9-inch Android 5.0 tablet, named Nokia 1. The system has built-in Nokia zlauncher starter, which was previously released by Nokia for Android system. In 2015, Nokia 1 tablet was officially released on January 7, and was sold in the first batch on January 8, with a price of 1599 yuan. On April 15, 2015, Nokia announced the acquisition of Alcatel lucent by way of equity exchange in Paris. On January 5, 2016, Nokia announced that it had acquired 79% control of Alcatel lucent. On January 14, Nokia and Alcatel lucent opened the first day of merger operation, and the new company held celebrations around the world. On August 3, 2015, Nokia announced that it had sold its here Mapping Division of Nokia to Audi BMW Daimler, a German automotive alliance, for 2.8 billion euros, which is expected to be completed in the first quarter of 2016. In May 2016, Microsoft transferred Nokia function phone related business to Foxconn's subsidiaries, Foxconn Group Co., Ltd. and hmdglobaloy, a Finnish mobile phone manufacturing company, at a price of US $350 million. Among them, Foxconn paid US $330 million to acquire Microsoft Mobile's function phones, a Vietnamese manufacturing plant and 4500 employees. HMD is the only one from Nokia We have obtained the core patent authorization of Nokia brand product service and mobile communication standard for the production of smart phones. Nokia ozo: a very futuristic virtual reality camera, ozo, can capture 360 degrees of audio and video.
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