百威啤酒品牌怎么样 申请店铺

百威（Budweiser）是世界知名的啤酒品牌，1876年诞生于美国，创始人是AdolphusBusch，公司总部设在美国密西里州圣路易斯市。百威啤酒，百年发展中一直以其纯正的口感，过硬的质量赢得了全世界消费者的青睐，成为世界最畅销、销量最多的啤酒，长久以来被誉为是“啤酒之王”。

百威啤酒现已行销遍布全球，是世界销量最好的啤酒品牌之一。百威啤酒于1995年正式进入中国市场，以其卓越的品质在超高端啤酒市场占据了绝对的主导地位。

百威啤酒以其独特的口感，稳定的品质，再加上百威品牌130多年的悠久历史，构筑了百威的王者形象。百威啤酒不断追求完美品质，始终不计成本地选用最优质的全天然原料，包括美国进口的上等啤酒花，新鲜大米，天然大麦麦芽以及优质深井活水，更配合独一无二的山毛榉木陈酿工艺，确保每一瓶、每一罐、每一桶的百威啤酒都拥有始终如一的清澈、清醇、清爽的口感。

百威通过赞助奥运会，中国2010年上海世博会，FIFA世界杯足球赛以及NBA篮球赛等这些全球瞩目的焦点盛事,以及对年轻人关注的时尚领域的赞助如“百威音乐王国“，百威体现了其“皇者风范”，成为当之无愧的“啤酒之王”。

创办人AdolphusBusch最大的贡献在于其独特的销售理念。过去在美国，酿啤酒和买啤酒都只是在某个小镇上进行的小规模商业活动，AdolphusBusch首先把自己的经营范围扩大到了全国。而且他还在各地建立了连锁冰啤屋，以此向经销商证明卖啤酒不仅仅是一种地方行为，它可以兼容每个地区的不同口味并且受到各地顾客的欢迎。

1876年，AdolphusBusch与挚友合作创制了一个啤酒新品牌，这就是百多年来历久不衰的百威啤酒。1901年以后，他们的酿酒公司的啤酒产量达到100万桶，大大超乎其竞争对手帕布斯特公司，从此成为美国最大的啤酒企业。

安海斯-布希公司（Anheuser-BuschCos,Inc.）是两个家族非凡联姻的产物。从公司诞生到现在，一直具有浓厚的家族色彩，其董事长兼总裁一职，始终由家族的核心成员担任，这种传统在今天已被证明是百威啤酒赖以成功的基础和保证。

1913，百威啤酒的创始人AdolphusBusch逝世，其子Angust成为第二任总裁。在他职掌公司的二十年间，经受了一系列重大考验，先是第一次世界大战，接着是二十年代的全国禁酒令，最后是西方世界的经济大萧条。这是百威啤酒历史上最为困难的时期，公司曾被迫中断啤酒生产。为了摆脱困境，Angust推出了一系列无醇饮品（包括无醇百威啤酒），开始制造卡车车厢和冷藏库，生产麦芽汁、冰淇淋以及发面酵母等产品，最终使公司成功地渡过了难关。1933年禁酒令废除，公司立即恢复了啤酒生产。

1934年，AdolphusBuschIII在其父逝世后接任总裁，在他的领导下，百威啤酒1938年以创纪录的200万桶产量，打破了保持21年之久的160万桶的纪录。次年，瓶装、罐装啤酒的产销量首次超过桶装啤酒；第二次世界大战结束后，百威啤酒取得了一系列重大的发展，相继新建了12家啤酒厂并成功推出了包括“Busch啤酒”在内的诸多新品牌。

1946年，AdolphusBuschIII去世，他的弟弟AugustA.Buschjr.继任总裁。此时，美国经济进入了高速发展的复兴时期。为适应公司的大发展，AugustA.Buschjr.放弃了一切副业，着力建设新的啤酒厂，发展新的啤酒品牌。1951年，年产125万桶的纽阿克啤酒厂投资，当年公司啤酒产量达到了创纪录的500万桶。1955年，雪山啤酒问世。AugustA.Buschjr.在其任职期间还新增了八家啤酒厂，并成立了金属容器公司，以保证易拉罐的供应。

1974年，百威啤酒产量达到3,000万桶。1980年，百威啤酒股票在纽约交易所上市，紧接着加拿大著名的拉巴特（Labatt）啤酒公司开始制造和贩售百威啤酒。

1981年，旨在全球生产、推广和贩售百威啤酒的安海斯-布希公司（Anheuser-BuschCos,Inc.）国际公司成立，从而使百威啤酒迅速成速成为国际啤酒品牌，同时又相继在国内新建了四家啤酒厂。1997年，全球百威啤酒产量首次超过1亿桶；1998年，安海斯-布希公司（Anheuser-BuschCos,Inc.）公司啤酒产量达到1,303万千升。如今，百威啤酒已在世界11个国家设有分厂。

2002年财富全球五百家最大公司评比中，安海斯-布希公司名列第397位；2002年全球500强竞争力的评比中，安海斯-布希公司以154.55的竞争力综合指数名列第319位；而在2002年度世界知名品牌价值排行榜上，百威以113.49亿的资产名列第24位，又一次成为世界第一啤酒品牌。

Budweiser is a famous beer brand in the world. It was born in the United States in 1876. Its founder is Adolphus Busch, and its headquarters are located in St. Louis, Michigan. Budweiser beer, with its pure taste and excellent quality, has won the favor of consumers all over the world. It has become the world's best-selling beer with the largest sales volume. It has long been known as the "king of beer". Budweiser beer has been sold all over the world and is one of the best beer brands in the world. Budweiser beer officially entered the Chinese market in 1995, with its excellent quality in the super high-end beer market occupies an absolute dominant position. Budweiser beer with its unique taste, stable quality, coupled with the long history of Budweiser brand for more than 130 years, built the king image of Budweiser. Budweiser continues to pursue perfect quality, and always selects the best all natural raw materials regardless of cost, including the first-class hops imported from the United States, fresh rice, natural barley malt and high-quality deep well living water. In addition, the unique beech aging process ensures that every bottle, jar and barrel of Budweiser beer is always clear, pure and fresh Taste. Budweiser has become the "king of beer" by sponsoring the Olympic Games, the 2010 Shanghai World Expo, the FIFA World Cup, NBA basketball and other major events of global attention, as well as the fashion field that young people pay attention to, such as "Budweiser music kingdom". The greatest contribution of Founder Adolphus Busch lies in its unique sales concept. In the past, brewing and buying beer were small-scale commercial activities in a small town in the United States. Adolphus Busch first expanded its business scope to the whole country. He also set up chains of ice beer houses around the country to prove to dealers that selling beer is not only a local behavior, but also compatible with different tastes of each region and welcomed by customers everywhere. In 1876, Adolphus Busch and his best friend cooperated to create a new beer brand, which is Budweiser beer that has lasted for more than 100 years. After 1901, the beer production of their Brewery Company reached 1 million barrels, which was much higher than that of its competitor, Pabst, and became the largest beer company in the United States. Anheuser buschcos, Inc. is the product of a remarkable marriage between two families. From the birth of the company to now, it has a strong family color. Its chairman and president are always the core members of the family. This tradition has proved to be the foundation and guarantee for the success of Budweiser beer today. In 1913, Adolphus Busch, the founder of Budweiser, died, and Angust, his son, became the second president. During his twenty years in charge of the company, he experienced a series of major tests, first the first World War, then the National prohibition of alcohol in the 1920s, and finally the great depression in the western world. This is the most difficult period in Budweiser's history, and the company was forced to stop beer production. In order to get rid of the difficulties, Angust launched a series of alcohol free drinks (including alcohol free Budweiser beer), began to manufacture truck cars and refrigerators, and produced products such as wort, ice cream and yeast for noodle making, which finally made the company successfully through the difficulties. The prohibition of alcohol was abolished in 1933, and the company immediately resumed beer production. In 1934, Adolphus Busch III took over as president after his father died. Under his leadership, Budweiser beer broke the record of 1.6 million barrels in 1938 with a record production of 2 million barrels. In the following year, the production and sales of bottled and canned beer exceeded that of bottled beer for the first time; after the end of the Second World War, Budweiser beer has made a series of significant development, successively built 12 breweries and successfully launched many new brands including "Busch beer". In 1946, Adolphus Busch III died, and his younger brother, August a. buschjr., succeeded as president. At this time, the U.S. economy has entered a period of rapid development. In order to adapt to the great development of the company, augusta.buscjr. Gave up all sidelines, focused on building new breweries and developing new beer brands. In 1951, the annual output of the company reached a record 5 million barrels. In 1955, snow mountain beer came out. August a. buschjr. also added eight breweries during his tenure and set up a metal container company to ensure the supply of cans. In 1974, Budweiser beer production reached 30 million barrels. In 1980, Budweiser was listed on the New York Stock Exchange, followed by the famous Labatt beer company in Canada to manufacture and sell Budweiser. In 1981, Anheuser buschcos, Inc. was established to produce, promote and sell Budweiser beer worldwide, which made Budweiser beer become an international beer brand rapidly, and at the same time, four new breweries were built in China. In 1997, the global Budweiser beer production exceeded 100 million barrels for the first time; in 1998, the beer production of Anheuser buschcos, Inc. reached 13.03 million kiloliters. Now, Budweiser beer has set up branches in 11 countries in the world. In 2002, Anheuser Busch ranked 397 among the top 500 fortune companies in the world; in 2002, Anheuser Busch ranked 319 with 154.55 comprehensive competitiveness index; in 2002, Budweiser ranked 24th with 11.349 billion assets, once again becoming the world's first beer brand.

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