蜜雪冰城品牌怎么样 申请店铺

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蜜雪冰城是郑州两岸企业管理有限公司旗下，以新鲜冰淇淋·茶饮为主的全国型饮品连锁品牌。

自1997年创立以来，始终坚持高质平价原则，品牌飞速发展，拥有自己独立的中央工厂，研发中心，以及仓储物流中心，拥有完备的产业链闭环。 品牌追求年轻活力时尚，前后与明星演唱会，国际大片进行品牌联合活动，在年轻一代的心中有着坚实地位。

品牌历程

1997年，创始人张红超开启创业之路，创立寒流刨冰（蜜雪冰城前身）；

2000年，寒流刨冰品牌升级，正式更名为“蜜雪冰城”；

2003年，蜜雪冰城积累第一桶金，为品牌发展成长奠定初步基础；

2006年，第一支新鲜冰淇淋诞生，一经推出，在市场上引起轰动；

2007年，蜜雪冰城历第一家新鲜冰淇淋店创造售卖奇迹，至年底，特许经营数量达27家；

2008年，蜜雪冰城商贸有限公司正式注册成立，推行统一企业VI，特许经营数量达到180家；

2010年，公司更名为郑州两岸企业管理有限公司，并牵手宝岛商贸有限公司，在特许经营事业上更进一步；

2014年，占地100亩的焦作物流中心投入使用，蜜雪冰城成为全国饮品行业第一家实行物料免费运送的品牌；

2016年，蜜雪冰城品牌形象全面升级，开启品牌建设新篇章。

Miyue ice city is a national beverage chain brand under Zhengzhou cross strait Enterprise Management Co., Ltd., which mainly includes fresh ice cream and tea. Since its establishment in 1997, it has always adhered to the principle of high quality and low price, with rapid brand development, its own independent central factory, R & D center, as well as warehousing and logistics center, and a complete industrial chain closed-loop. The brand pursues youth, vitality and fashion. It has a solid position in the hearts of the young generation through brand joint activities with star concerts and international blockbusters. Brand history: in 1997, founder Zhang Hongchao started his business and founded cold flow ice shaver (the predecessor of miyue ice city); in 2000, the brand of cold flow ice shaver was upgraded and officially renamed as "miyue ice city"; in 2003, miyue ice city accumulated the first barrel of gold to lay a preliminary foundation for the development and growth of the brand; in 2006, the first fresh ice cream was born and once launched, it caused a sensation in the market; In 2007, the first fresh ice cream shop in mixuebingcheng created a sales miracle. By the end of the year, the number of franchises had reached 27; in 2008, mixuebingcheng commerce and Trade Co., Ltd. was officially registered and established, implementing unified enterprise VI, and the number of franchises had reached 180; in 2010, the company was renamed as Zhengzhou cross strait Enterprise Management Co., Ltd., and joined hands with Baodao commerce and Trade Co., Ltd. in franchising business In 2014, Jiaozuo logistics center, covering an area of 100 mu, was put into use, and miyue ice city became the first brand in the national beverage industry to implement free delivery of materials; in 2016, the brand image of miyue ice city was comprehensively upgraded, opening a new chapter in brand construction.

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