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H.D.LeeMercantile公司于1889年在美国堪萨斯创立了Lee品牌。1926年Lee发明了世界上第一条带拉链牛仔裤101Z系列，与之后推出著名的'Hair-On-Hide'马毛皮版和?形后袋产品车缝线设计（LazyS）一同成为Lee的经典标志。从推出第一款具有保护性的LeeBib连身工装裤，到13安士重磅丹宁布制作的经典101系列，Lee始终锐意创新，在牛仔服装从实用走向时尚的过程中，扮演了至关重要的角色。Lee一直保存传统，同时不断创新，在牛仔时尚界稳占领导地位，与时尚的年青一代连成一线，被誉为牛仔文化的经典。

今天的LEE

时至今日，LEE的悠久历史令它成为美国牛仔裤的一大主流。它的产品无论在传统与前卫的角度上，仍保有一定的水准和价值，已成为既经典又时尚的牛仔裤的代号。

该企业品牌在世界品牌实验室（WorldBrandLab）编制的2006年度《世界品牌500强》排行榜中名列第四百六十二。

LEE牛仔裤从诞生到现在，已经有超过一百年的历史。凭着其首创及经典设计，LEE牛仔裤成为牛仔裤坛的经典与权威，被誉为世界三大牛仔裤品牌之一。LEE牛仔裤以其简洁纯粹的风格吸引了全球追求时尚男性的目光，代表了欧洲时尚潮流的男装品牌。

LEE秋冬时装发布会打破以往由模特走T型台向来宾展示最新服装的传统形式，将“后台”展现出来，再配合特别的场景搭配，由到场的媒体及时尚搭配高手从众多的秋冬服装中自行进行搭配，北京BEDTAPAS&BAR，VF集团的创意团队出人意料的选择了这个少为人知的场所，正处于老北京旧鼓楼地区，场地的格局、古老的院落、陈旧的木梁、躺椅、古床，无不向世人讲述着这里悠久的历史以及承载的古都传统文化，与LEE&Wrangler本身沿袭的文化底蕴交相呼应，配合的恰倒好处。

如今，LEE已经在全世界200多个国家和地区畅销。1995年，这个记载着百年历史的牛仔服王者正式宣布进入中国。

H. D. Lee mercantile founded Lee brand in Kansas City in 1889. In 1926, Lee invented the world's first 101z series of jeans with zipper, which became the classic symbol of Lee together with the famous "hair on hide" horsehair leather version and "lazys" of the back pocket product. From the launch of the first protective leeib Jumpsuit to the classic 101 series made of 13 ounce denim, Lee has always been committed to innovation, playing a crucial role in the process of jeans from practical to fashion. Lee has always kept the tradition and kept on innovating. He is firmly in the leading position in the cowboy fashion industry. He is connected with the fashionable young generation and is known as the classic of cowboy culture. Today's Lee to this day, Lee's long history makes it a major mainstream of American jeans. Its products, no matter in the traditional and avant-garde perspective, still maintain a certain level and value, which has become the code name of both classic and fashionable jeans. The company's brand ranked 462 on the 2006 world top 500 list compiled by the world brand lab. Lee Jeans has a history of more than 100 years since its birth. With its original and classic design, Lee Jeans has become the classic and authority of jeans industry, known as one of the three major Jeans Brands in the world. Lee Jeans, with its simple and pure style, has attracted the attention of men in the global pursuit of fashion, representing the European fashion trend of men's clothing brands. The Lee autumn and winter fashion show breaks the traditional form of showing the latest clothing to the guests from the model's T-shaped platform, showing the "backstage" and cooperating with the special scene matching. The media and fashion matching experts on the scene match the autumn and winter clothing by themselves. Beijing bedtapas & amp; The creative team of bar and VF group unexpectedly chose this little-known place, which is located in the Old Drum Tower area of old Beijing. The layout of the site, the old courtyard, the old wooden beam, the reclining chair and the ancient bed all tell the world about the long history and the traditional culture of the ancient capital, and Lee & amp; Wrangler's own cultural heritage echoes each other, and the cooperation is just beneficial. Today, Lee has been sold well in more than 200 countries and regions around the world. In 1995, the cowboy king with a history of one hundred years officially announced his entry into China.

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