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美即面膜，专注面膜深度护肤领域，高市场占有率，从开创面膜全品类概念到倡导女性停下来，都让女性在护肤的同时遇见内心的宁静。

作为国内首屈一指的面膜领导品牌，美即面膜一直以来都希望在塑造美丽的同时，也能在繁嚣和骤变的世界，倡导都市女性为美丽停驻一刻，唤醒心中那份柔软，在现实的世界感知不一样的美好。

信仰的坚持，企业公民责任的践行，让美即面膜的品牌理想逐渐被广泛传播与认同，美丽足迹更遍及全国。自香港上市成功后，美即控股国际有限公司成为中国日化行业7大上市企业之一，2014年，美即面膜加入欧莱雅。

作为美即控股的核心企业和品牌，美即面膜专注于面膜美容护肤领域，迄今拥有多个面膜系列，品类齐全，2009年至今，美即面膜连续多年高居中国面膜市场占有率第一位，成为中国市场当之无愧的面膜品类领导品牌。

十余年来，美即面膜全心致力于美丽事业，从最初创立面膜全品类概念，首创单片贩卖的销售模式，将高端护肤面膜快消化，到提倡女性停下来，享受护肤与休憩的美丽；再到推进品类教育，提出面膜深透滋养护肤理念，美即面膜将此升华以“美即时刻”作为承载，首度将女性的美丽呵护分为两个层次。每天15分钟，一片面膜，一个独立时空，既是肌肤与外界隔离，在没有尘埃污染的环境中，与水、营养慢慢熟悉，温暖相融的过程，也是内心沁润，抛开生活枷锁，静享美好的时刻，在这个时刻，内心的柔软慢慢苏醒，重拾感知美好的能力，从而收获由内而外的真正美丽。

美即面膜的每一步成长都是一次品牌态度与责任的升华。美即也相信，只要每个人多些属于自己的轻松一刻，内心的柔软就会常常苏醒，世界会因此变得更美好。

2013年8月15日，于香港上市的美即控股宣布已与欧莱雅签订协议，后者出资65.38亿港元（约51.5亿元）收购其全部已发行股份；交易完成后，美即控股将从港交所退市。

Beauty mask, focus on mask deep skin care, high market share, from creating the concept of mask whole category to advocating women stop, let women in the skin care at the same time to meet the inner tranquility. As the leading brand of mask in China, beauty mask has always wanted to create beauty while at the same time, in the world of bustle and sudden change, it advocates urban women to stop for beauty, wake up the soft feeling in the heart, and perceive the different beauty in the real world. The insistence of belief and the practice of corporate civic responsibility have gradually spread the brand ideal of beauty mask, and the beautiful footprints are more widespread throughout the country. Since its successful listing in Hongkong, Magic Holdings International Limited has become one of the 7 largest listed companies in China's daily chemical industry. In 2014, the United States and the United States joined L'OREAL. As the core business and brand of beauty holding company, the beauty mask is focused on the field of facial mask and skin care. So far, it has many mask series and a complete range of products. Since 2009, the beauty mask has been China's mask market share for the first time in many years, and has become the leading brand of the mask Market in China fully deserve to be ashamed. Over the past ten years, the beauty mask has devoted all its efforts to the cause of beauty. From the beginning, it created the concept of mask whole category, and initiated the selling mode of single chip selling. It quickly digested the high-end skin care mask, promoted the beauty of women to stop and enjoyed the beauty of skin care and rest, and then promoted the category education, and put forward the mask to thoroughly nourish the concept of skin care. For the first time, the beauty care of women is divided into two levels. 15 minutes a day, a mask, an independent space-time, is the process of isolating the skin from the outside world. In the absence of dust pollution, it is gradually becoming familiar with the water and nutrition. It is also a process of warmth and harmony. It is also a time to relax in the heart and let go of the chains of life and enjoy a beautiful time. At this moment, the inner softness slowly wakes up, and the ability to perceive the good is regained, so that we can harvest the truth from the inside out. It's beautiful. Every step of the development of beauty mask is a sublimation of brand attitude and responsibility. Beauty also believes that as long as everyone has more relaxed moments, the inner softness will often wake up, and the world will become better. On August 15, 2013, Meiji holdings, listed in Hong Kong, announced that it had signed an agreement with L'Oreal, which invested HK $6.538 billion (about RMB 5.15 billion) to acquire all its issued shares; after the completion of the transaction, Meiji holdings will delist from the Hong Kong stock exchange.

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